redes sociais slide share
DESCRIPTION
Apresentação feita por Dante Mantovani na reunião do GEP em 23 de fevereiro de 2010.TRANSCRIPT
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Fevereiro 2010Fevereiro 2010
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Objetivos
• O que são as redes sociais• Quais as redes mais populares e seus usos• Os campeões no Twitter• Estratégias de marketing e Viral Marketing.• Ferramentas.
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O que são redes sociais?
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Redes sociais
http://www.slideshare.net/opitaluga/estratgia-redes-sociais
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Você ainda está no Orkut?
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Quem quer ser meu amigo?
Foco hoje:• Facebook• Twitter• Linked in• Plaxo?
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Você tem um tempinho?
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Facebook: opção ao Orkut
• 250MM usuários• Controle de
privacidade e exposição
• Rede de contatos pessoais
• Possui Microblog
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Meu Facebook
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Facebook - Grupos
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Linked In: Eu Corporativo
• 60MM usuários• Rede de contatos
profissionais• Possui Microblog• Grupos de discussão
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Meu Linked In
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Grupos de Discussão
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Exemplo de discussão
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Plaxo: Agenda de contatos
• Agenda de contatos on line com microblog• Alguns contatos só estão no plaxo• Avisa data do aniversário
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Blog: Compartilhar opiniões
• Página da rede criada para pessoas colocarem suas opiniões, outras pessoas podem comentar.
• Empresas utilizam para contatos com clientes, ou para divulgar conteúdo relevante.
• Coloque o conteúdo, divulgue e você será achado por pessoas que tem afinidade com suas idéias.
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Meu blog
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O que é Twitter?
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Twitter: o que vc está fazendo agora?• Microblog: somente 140 caracteres.• Do “WORD of mouth” para o “WORLD of
mouth”• Siga / Seja Seguido!
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Meu Twitter
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Twitter: Velocidade e foco
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Velocidade de informações
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Ferramenta de Gestão
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Twitter - Picos
http://www.fastcompany.com/blog/dan-macsai/popwise/report-nine-scientifically-proven-ways-get-re-tweeted-twitter
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Twitter – Picos
http://www.fastcompany.com/blog/dan-macsai/popwise/report-nine-scientifically-proven-ways-get-re-tweeted-twitter
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Retweet: palavras favoritas em inglês
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Marketing nas redes sociais
• Você é o que você publica – deixe o mundo saber o que você faz bem!
• As pessoas querem autenticidade, não rodeios• As pessoas querem participar, não propaganda• As empresas devem atrair pessoas para o processo de
compra por meio de um excelente conteúdo on-line.• Marketing é entregar conteúdo para sua audiência no
exato momento em que ela precisa.
Livro: “The New Rules of Marketing and PR” Robert Scoble
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Marketing Viral: o boca-aboca da internet
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Marketing Viral
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Coca zero: Marketing Viral
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• Relacionamento, não ferramenta:"Tu te tornas eternamente responsável por
aquilo que cativas.“ Saint Exupery
Bem vindo à revolução
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OBRIGADO!