Marketing Board Members: Shayan Sharifzadeh Kheoi

Wail NawawiBryan Tankus

Company Overview

• Established in 1939 by William H. Reed in Kalamazoo,

Michigan.

• In 1960, Reed operated 25 stores in Michigan and Illinois.

• In 1980, Reed served Ohio, Indiana, and Wisconsin.

• In 2010, Reed had grown to 192 retail stores.

• High quality organic food.

Consumer Perceptions of super market chains in Columbus market, 2008-2010

Reed; 14.00%

Delfina; 9.58%

Galaxy; 10.07%

Top Val; 10.23%

other supermarkets; 16.63%wholefood market; 1.22%

Walmart; 4.51%

Target; 2.56%

Costco; 6.39%

Sam's club; 2.80%

Dollar General; 0.61%Dollar Tree; 0.40%

Family Dollar; 0.79%Trader Joe's; 1.62%

other; 18.58%

Estimated Columbus market share size as of 2010

First Recommendation

• Health benefits of vegetable and fruits sheet

• Free samples Coupons

Days Hours

M - F During lunch hours

Sa - Su All day

• Health Awareness Strategy

Second Recommendation • Develop Reed’s store brand

Emphasize on being organic

Price penetration strategy(Only for our store brand)

Selling against the brand

Third Recommendation • Improving our Reward program• Drop our Dollar specials program

VIP customer programs

Discounts($1,000 cumulative purchases)

Avoids cherry-picking customers

Fourth Recommendation • Slogan

“A healthy outside starts from the inside”

“The first wealth, is health”

“Don’t eat less, eat right”

Thank you, Questions?