regional workshop for the gap analysis on implementation of mra on tourism professionals

Regional Workshop for theGap Analysis on Implementation of MRA on

Tourism Professionals

Presentation of Interim Report

ASEAN – Australia Development Cooperation Program (AADCP) Phase II

Saturday 22 September, 2012

Sheraton Mustika

Yogyakarta, Indonesia

Project Team

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GA Regional Workshop 2012

Director – Wayne Crosbie

Project Manager– Jim Irwin

Chief Writer – Alan Hickman

Senior Curriculum Analyst – Frances Lamb

Project Research Manager – Alana Harris

Desktop Production Coordinator – Mai Vu

Project Logistics Coordinator – Carmell Casely

Project Team AMS Workshops and Field Studies

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Project Director – Wayne Crosbie

Project Manager– Jim Irwin

ASEAN Secretariat representative– Eddy Krismeidi

Coordinator – Daniel Chee

Workshop Support - Scott Eccleston

National Workshops

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Round 1 – August 2012

• Viet Nam – 2 to 3 August

• Thailand – 6 to 7 August

• Myanmar – 9 to 10 August

• Lao PDR – 13 to 14 August

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Round 2 – Aug/Sept 2012• Singapore – 23 to 24 August

• Cambodia – 27 to 28 August

• Indonesia – 30 to 31 August

• Philippines – 3 to 4 September

• Malaysia – 6 to 7 September

• Brunei – 10 to 11 September

National Workshops

Methodology

• Introduction Covering Letter

• WAI Gap Analysis Project Team Introduction details

• National Workshop Agenda

• Pre Workshop Gap Analysis Questionnaire

• Workshop set up information and requirements

• Day 1 Workshops

• Day 2 Field Study

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MRA on Tourism Professionals

• MRA was adopted on 8 January 2009 in Ha Noi, during the 12th Meeting of ASEAN Tourism Ministers

• Objectives of MRA:

To facilitate mobility of Tourism Professionals and

To exchange information on best practices in competency-based education and training for Tourism Professionals and to provide opportunities for cooperation and capacity building across ASEAN Member States.

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Benefits of MRA on Tourism Professionals• Facilitate mobility of tourism professionals based on the

tourism competency qualification / certificate

• Enhance uniformity in competency based training and education

• Skills recognition

• Improve the quality of tourism human resources (graduates are ready to work in the industry)

• Enhance the quality of tourism services.

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Hotel Services• Front Office

1.Front Office Manager2.Front Office Supervisor3.Receptionist4.Telephone Operator5.Bell Boy

• House Keeping1.Executive Housekeeper2.Laundry Manager3.Floor Supervisor4.Laundry Attendant5.Room Attendant6.Public Area Cleaner

• Food Production1.Executive Chef2.Demi Chef3.Commis Chef4.Chef de Partie5.Commis Pastry6.Baker7.Butcher

• Food and Beverage Service1.F&B Director2.F&B Outlet Manager3.Head Waiter4.Bartender5.Waiter

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Travel Services• Travel Agencies

1.General Manger

2.Assistant General Manager

3.Senior Travel Consultant

4.Travel Consultant

• Tour Operation

1.Product Manager

2.Sales and Marketing Manager

3.Credit Manager

4.Ticketing Manager

5.Tour Manager

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Infrastructure Required for MRA on Tourism Professionals• Common Competency

Standards for Tourism Professionals

• Common ASEAN Tourism Curriculum▫ Framework of Curriculum

▫ Description of Curriculum

▫ Regional Qualification Framework and Recognition System

▫ Toolboxes

• Regional Organisations▫ Regional Monitoring Body

(ASEAN Tourism Professional Monitoring Committee)

▫ Regional Secretariat • National Organisations▫ Tourism Professionals

Certification Board▫ National Tourism

Professionals Board

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Follow-up Implementation Requirements1. Review of ACCSTP Framework and

Common ASEAN Tourism Curriculum

2. Development of Training Tool Box, including training system, training model, training material and learning material as well as assessment material

3. Development of Train of Trainer (TOT) Program for Master Trainer, Trainers, Master Assessors and Assessors

4. Design and prepare (build) the ASEAN Tourism Professional Registration System (ATPRS) including the ASEAN Qualifications Equivalent Matrix based on ACCSTP and CATC

5. Establishment of ATPMC (ASEAN Tourism Professional Monitoring Committee) and representatives of each member states in ATPMC

6. Assistance to the Least Develop Country (LDC) in implementing MRA on Tourism Professionals

7. Establishment of Regional Secretariat to facilitate the implementation of MRA on Tourism Professionals

8. Develop new competency standards

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FS Regional Workshop 2012

Gap Analysis Major Objectives• Focus for gap analysis of implementation of MRA in AMS

= provide an analysis of the gaps in terms of:

FS Regional Workshop 2012

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• Existing qualifications

• Hard infrastructure

• Soft infrastructure

Gap Analysis Major Objectives•Focus for gap analysis of implementation of

MRA in AMS =

Produce an ASEAN QUALIFICATIONS EQUIVALENCE MATRIX (AQEM)

Revised Inception Report: November, 2011

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Findings and Outcomes

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The sectors of the Tourism Industry represented in thefindings and outcomes are:

• Government, including representatives of Ministries responsible for:

Tourism - Education/Training - Labour/Manpower

• Education / Training Organizations

• Travel sector inclusive of Travel Agents, Airlines and Tour Operators

• Hospitality sector inclusive of Hotels, Restaurants, Clubs

• Industry Associations/Peak Bodies


The majority of participants in AMS were not familiarwith the MRA and subsequently the implementation ofthe MRA.

The following AMS had a good understanding of the MRA:

• Cambodia

• Indonesia

• Philippines

• Singapore

In other AMS on average the majority of participants werenot aware of the MRA.

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−− −− −

− − − −− − − −− − − −− − − −− − − −− − − −− − − −− − − −− − − −− − − −− − − −

− − − − − − − −− − − − − − − −− − − − − − − − − −− − − − − − − − − −

− − − − − − − − − −

VIET NAM THAILAND MYANMAR LAO PDR SINGAPORE CAMBODIA INDONESIA PHILIPPINES MALAYSIA BRUNEI

10%

0%

%

100%

90%

80%

70%

60%

Awareness and Understanding of MRA of Workshop Particpants

50%

40%

30%

20%

Executive Summary•Of the ten AMS, in respect of their tourism

sector, half have an NQF in place, very few are delivering competency based vocational education and training, most have major challenges attracting suitably experienced and qualified vocational trainers, and great facilities in a few are overshadowed by very poor facilities in others. There are many gaps to be addressed.

Revised Inception Report: November, 2011

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Findings – common themes•Competency based training needs to be better

understood, and more widely implemented

•The delivery of training in English for the tourism industry cannot be overdone

•Attracting suitably experienced tourism industry professionals into training roles is challenging


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Findings – common themes•Higher Education is attractive to students (and

to their parents) but not so much to industry

•Capital cities (for the most part) provide training opportunities; regional areas are left behind

• Tourism industry growing faster than the flow of suitably trained new tourism professionals


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Findings – common themes•The are several Ministries with relevance in

MRA implementation; whilst the names vary, their Minister’s portfolios include:

TourismEducation / TrainingLabour / ManpowerImmigration

There is a need to coordinate the efforts of all relevant parties in supporting the MRA implementation, and tourism growth


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To address gaps:

•English language capability enhancement is vital

•Baseline for talent development is Competency Based Training (CBT) – it needs to be better understood, and used

•Raise the profile and employment status of the tourism industry; a job becomes a profession and provides a great career path

GA Regional Workshop , 2012

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To address gaps:

•A single tourism NQF for tourism must be in place in all AMS

•CATC should be adopted as the baseline for national tourism curriculum in all AMS


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To address gaps:•Trainer and Assessor training in AMS is needed

to maximise the use of Toolboxes

•The majority of AMS need a tourism training facilities development Masterplan

•The majority of AMS need a tourism training facilities maintenance Masterplan


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To address gaps:•Facilities Masterplans need adoption, then

support; in most cases, such support will need to be found externally

•Resources need to be invested into tourism training facilities; properly managed, such investment can show high returns


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To address gaps:A Regional Secretariat for Tourism Professionals

could have a significant role to play in assisting AMS to address gaps......

What might that role be?

Revised InceptionGA Regional Workshop 2012 Report: November, 2011

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Interim Report – next steps•Add to the report from Regional Workshop,

ongoing research, continued feedback from AMS

•Produce an AQEM containing all input up to mid October 2012

• Interim Report plus content as above = Draft Final Report (October)


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Gap Analysis Process Summary

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• Inception Report – March 2012 • Research, and preparation for research in the AMS –

June / July 2012 • Workshops and Field Studies in the AMS – August /

September 2012 • Interim Report – September 2012 • Draft Final Report – October 2012

• Final Report – November 2012

End of Gap Analysis Interim Report Presentation

Thank you

regional workshop for the gap analysis on implementation of mra on tourism professionals

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