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Using SharePoint To Foster Collaboration, May 13-15, 2014 Increase Employee Engagement & AMA Executive Conference Center Drive Business Results New York, NY FEATURED SPEAKERS INCLUDE: hear First-hand From Your Peers On how They Are Overcoming Challenges and Successfully Leveraging the Power of SharePoint To Drive Both Communication, Engagement, and Value to their Organization, Including: Aligning your intranet strategy with your business objectives Developing a SharePoint governance network: how to gain control to achieve your business goals Understanding the new role of SharePoint and Office 365 in your digital workplace Getting SharePoint buy-in and creating a community of empowered site owners from every department Integrating social media into your SharePoint platform and measuring its ROI Boosting employee productivity by simplifying everyday business activities Using fundamental SharePoint tools to decentralize content ownership and develop a content management strategy Migrating from SharePoint 2010 to 2013 Improving knowledge management & employee communications through a social intranet: finding a secure, cost effective, user-friendly application to add value and increase collaboration on a tight budget Using video content to communicate, connect, motivate and drive better employee engagement Determining which fast search features of SharePoint 2013 will drive enterprise productivity Cara Kamenev Director of Internal Communications L’ORÉAL USA Scott Yokiel Staff Consultant GENERAL MILLS Brian Justice Senior Director, Corporate Communications CRICKET WIRELESS Shawn Boling Knowledge Management Strategist ThE WALT DISNEY COMPANY Marcy Goode Director, Digital Strategy PITNEY BOWES Mehael Siacavelas Teamwork Education Communication Team JANSSEN PhARMACEUTICALS, INC. Tom Ruhland Senior Manager of IS Application and Development INGRAM MICRO John Flannery VP, Online Communications & Marketing XL GROUP JoEllen Saeli-Lane Director of Internal Communications CARE USA Allyson Neal Web Supervisor ChEVRON Melissa Osborne Teamworks Product Manager, Team Member Portal WELLS FARGO Scott Robinson II Digital Communications Manager W.K. KELLOGG FOUNDATION REGISTER TODAY ORGANIZED BY: SUPPORTED BY: See LIVE SharePoint Tours Online: http://www.aliconferences.com/events/sharepoint-for-internal-communications Call Toll-Free: (888) 362-7400 • Phone: Phone: (773) 695-9400 Register by March 21 st to SAVE $400 Bring a Team and Save Register 3, Send a 4 th for FREE!

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Page 1: Register by - Advanced Learning Institute (A.L.I.) · PDF fileRegister by March 21 st to SAVE $400 ... 8:00am to 10:00am Workshop A: ... work needs, including Yammer and other third

Using SharePoint To Foster Collaboration, May 13-15, 2014Increase Employee Engagement & AMA Executive Conference CenterDrive Business Results New York, NY

FEATURED SPEAKERS INCLUDE:

hear First-hand From Your Peers On how They Are Overcoming Challenges and Successfully Leveraging thePower of SharePoint To Drive Both Communication, Engagement, and Value to their Organization, Including:

• Aligning your intranet strategy with your business objectives

• Developing a SharePoint governance network: how to gain control to achieve your business goals

• Understanding the new role of SharePoint and Office 365 in your digital workplace

• Getting SharePoint buy-in and creating a community of empowered site owners from every department

• Integrating social media into your SharePoint platform and measuring its ROI

• Boosting employee productivity by simplifying everyday business activities

• Using fundamental SharePoint tools to decentralize content ownership and develop a content management strategy

• Migrating from SharePoint 2010 to 2013

• Improving knowledge management & employee communications through a social intranet: finding a secure,

cost effective, user-friendly application to add value and increase collaboration on a tight budget

• Using video content to communicate, connect, motivate and drive better employee engagement

• Determining which fast search features of SharePoint 2013 will drive enterprise productivity

Cara KamenevDirector of Internal Communications

L’ORÉAL USA

Scott YokielStaff Consultant

GENERAL MILLS

Brian JusticeSenior Director,

Corporate Communications

CRICKET WIRELESS

Shawn BolingKnowledge Management

Strategist

ThE WALT DISNEY COMPANY

Marcy GoodeDirector, Digital Strategy

PITNEY BOWES

Mehael SiacavelasTeamwork Education

Communication Team

JANSSEN PhARMACEUTICALS, INC.

Tom RuhlandSenior Manager of IS

Application and Development

INGRAM MICRO

John FlanneryVP, Online Communications &

Marketing

XL GROUP

JoEllen Saeli-LaneDirector of Internal

Communications

CARE USA

Allyson NealWeb Supervisor

ChEVRON

Melissa OsborneTeamworks Product Manager,

Team Member Portal

WELLS FARGO

Scott Robinson IIDigital Communications Manager

W.K. KELLOGG FOUNDATION

REGISTER TODAY

ORGANIZED BY: SUPPORTED BY:

See LIVESharePoint

Tours

Online: http://www.aliconferences.com/events/sharepoint-for-internal-communications

Call Toll-Free: (888) 362-7400 • Phone: Phone: (773) 695-9400

Register byMarch 21st toSAVE $400

Bring a Team and Save

Register 3, Send a

4th for FREE!

Page 2: Register by - Advanced Learning Institute (A.L.I.) · PDF fileRegister by March 21 st to SAVE $400 ... 8:00am to 10:00am Workshop A: ... work needs, including Yammer and other third

A LETTER FROM ThE CONFERENCE ChAIRPERSON

Dear Internal Communication Colleagues,

What is an intranet? What is a portal? How should our portal/intranet serve the company?How do social tools fit in? What about mobile?

These are questions that are frequently asked. Organizations increasingly discover that today, intranets and portals are just parts of a larger digital workplace – it’s where our employees do their work. It is the virtual employee experience.

This doesn’t discount the focused work many organizations are doing to improve their intranets and portals. Many of them are making those improvements by moving to or upgrading Microsoft®

SharePoint®. As most organizations find, SharePoint performs best with some tender loving care and customization. Moreover, it will play an important role in the move to a digital workplace.

I am very pleased to chair this important event that gives communicators and their IT counterpartsan opportunity to hear how others are moving their SharePoint digital workplaces to the next level. It is a great opportunity to share and learn from those who’ve already paved some of the path for us.

You will hear how:• L’ORÉAL leveraged their content strategy and employee engagement to create an intranet that looks and feels editorial, exciting and modern

• GENERAL MILLS leveraged social media internally to drive user adoption• PITNEY BOWES created an enterprise social network to drive employee engagement• INGRAM MICRO created a roadmap that drove momentum and ROI around its digital workplace

Join us for the Advanced Learning Institute’s 2nd SharePoint For Internal Communications conference in New York City this May 13-15, 2014 to learn priceless insights from your peersthat will energize you to go back and make a difference everyday in your digital workplace!

Register today by calling the conference hotline at 888-362-7400.

We look forward to meeting all of you to learn, discuss and benchmark best practices with your peers that will improve your SharePoint For Internal Communications platform!

Regards,

Stacy Wilson, ABC, PresidentELOQUOR CONSULTING, INC.Conference Chairperson

LEARN AND NETWORK WITh YOUR PEERS FROM:

Wells FargoPitney BowesW.K. Kellogg FoundationJanssen Pharmaceuticals, Inc.The Walt Disney CompanyCricket WirelessChevronGeneral MillsL'OréalCARE USAColdwater SoftwareIngram MicroXL GroupNewmont Mining CorporationEloquor Consulting, Inc.RightpointAboutFace MediaPublic Consulting GroupRGB Consulting, LLCLogical Design Solutionsnon-linear creationsTSYSMicrosoft

WhO WILL ATTEND:

This conference is a must-attend event forall communicators committed to maximizingthe value of their intranets while engagingtheir employees, integrating social media, andadvancing their organization’s goals, including:

Intranet CommunicationsIntranet StrategistSharePoint ArchitectEnterprise Portal SolutionsInternal CommunicationsInternal Social Platforms Digital Communications Corporate Communications Employee Engagement Corporate & Brand IdentityInteractive MediaInternal Brand Development Electronic CommunicationsCommunications ManagementEmerging/Digital MediaSocial/New MediaEmployee CommunicationsChange ManagementGlobal CommunicationsStrategic PlanningOnline, Publication & Web ContentTraining & DevelopmentOrganizational Transformation & Develop-menthuman ResourcesWeb Services & ContentEmployee Relations

REGISTER TODAYOnline: http://www.aliconferences.com/events/sharepoint-for-internal-communications

Call Toll-Free: (888) 362-7400 • Phone: Phone: (773) 695-9400

Don’t miss out on the chance to connect with your peers who are successfully harnessing the power of SharePoint across their organizations. Attend to achieve your business goals with SharePoint!

6 REASONS WhY YOU MUST ATTEND:

Speakers from leading organizations will be sharing their strategies and experiences in using the latest SharePoint tools that have proven to work, including several LIVE tours of real intranets

Interactive panel discussions based on questions and challenges you are experiencing within your own organization

Roundtable discussions: Network with your peers in an intimate setting, make connections that matter, share stories with those experiencing the same issues as you, and hear solutions from those who were once in your position

Manageable size group where you will have the opportunity to ask questions that youneed answered. here you will be an active participant, not just an attendee in a large audience

Tailor your learning experience by attending your choice of four pre-conference workshops (smaller group interactive sessions focused on special topics of interest)

Attend one of the SharePoint conferences designed for corporate communications professionals, not IT focused

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Register by March 21st to save $400! Bring a Team and Save—Register 3, Send a 4th for FREE! 3

PRE-CONFERENCE INTERACTIVE WORKShOPS: TUESDAY MAY 13, 2014

Jump-start your conference experience by attending these interactive and practical workshops. These information-packed sessions are a great opportunity to network withfellow attendees while taking a hands-on, common sense approach to better understanding your organization’s SharePoint Intranet and how to overcome common challenges.These workshops are designed to enhance your understanding of the informative, case study presentations throughout the entire conference.

Choose A, B, C, D, or ALL FOUR for Maximum Value and Learning

7:45am Registration and Continental Breakfast

8:00am to 10:00am Workshop A: Three Must-Have Principles for a Successful Intranet

Do you find yourself managing a cluttered, transactional intranet that has grown ad-hoc over time and without a clear strategy? Many companies struggle with this challenge,and often they invest in the latest trendy intranet tools but struggle to gain the desired adoption with employees. In this interactive, hands-on, session, with live demonstrations, you will learn how to:

• Align your intranet strategy to business objectives • Create a user-centric intranet • Selectively invest in internal social media tools that support employees'

work needs, including Yammer and other third party tools

10:00am to 10:15am Morning Refreshment & Networking Break

10:15am to 12:15pm Workshop B: Amplify Success By Engaging Your Employees: How To Use Video Content To Communicate, Connect And Motivate

Regardless of the distribution channel, or channels, you’re using to communicate internally, video content provides your employees with easy access to a wealth of importantcommunications and information. Learn why video should be your go-to source, to communicate, connect with and motivate your employees—and what goes into creatingeffective, efficient and engaging videos.

In this hands-on workshop, you will learn the foundations of effective video content development along with proven strategies, practical approaches and useful tips to creating content that engages employees and keeps the door open to ongoing interaction, including how to:

• Know the questions you should be asking before you create an ongoing online video content strategy• Explore best practices for developing compelling, audience-engaging content• Address expectations regarding engaging with and sharing video content and “viral views”• Develop cost-effective video content for multiple distribution channels: both internal and external• Create a phased strategy for developing content, measuring success and achieving acceptance• Apply these approaches to your specific content needs

12:15pm to 1:15pm Lunch On Your Own

1:15pm to 3:15pm Workshop C: Because One Size Doesn’t Fit All: Using A Flexible Content Migration Model

Everyone knows putting ugly, outdated and inaccurate content into a beautiful new intranet doesn’t make sense. But, your whole project could get sidelined because of rigid content migration requirements. Take a more flexible approach that directs content into 1 of 3 different approaches offering varying levels of support.

Take home Eloquor’s migration tool plus learn about:• The three ribs of the content migration model• How to identify what to move, what to do with it and how to prioritize• Prepping content to fully leverage SharePoint’s content functionality• Making the most important and most used content more readable

3:15pm to 3:30pm Afternoon Break

3:30pm to 5:30pm Workshop D: How To Use SharePoint 2013, Office 365 and Yammer To Create A Knowledge Social Network Across Your Organization

Internal communication is the source of your company knowledge. During this workshop, we will talk about Knowledge Management and particularly how to capitalize on allyour internal communication content.

Using real-life examples, you will see how to use SharePoint 2013, Office 365 and Yammer to create a Knowledge Social Network across your organization and out of yourboundaries, with external partners or customers.

Through this example, you will learn the differences between using social in SharePoint 2013 and Yammer, and how to build the foundation for an efficient Corporate Social Graph strategy.

By the end of this workshop you will learn:

• How to choose between SharePoint 2013 and Yammer to start your Social Network initiative• How to use Yammer in SharePoint Online and On-Premise• What your Corporate Social Graph is and how to use it to optimize your Knowledge Management process• How to create a central search experience as the base of your Corporate Social Graph

A

B

C

D

Jeff Willinger, Director of Social Computing, Collaboration, & Intranets

RIGHTPOINT

Denise McKee, COO

ABOUTFACE MEDIA

Stacy Wilson, ABC, President

ELOQUOR CONSULTING, INC.

Nicolas Georgeault, SharePoint Senior Architect, SharePoint MVP

PUBLIC CONSULTING GROUP

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GENERAL SESSIONS, DAY 1: WEDNESDAY MAY 14, 2014

8:00am Registration, Continental Breakfast, & Networking

8:30am Chairperson’s Welcome & Speed Networking

This fun and fast-paced forum is designed to provide you with a unique and fun opportunity to share your goals for this conference and get to know your fellow conference attendees and their most pressing issues around SharePoint.

Stacy Wilson, ABC, PresidentELOQUOR CONSULTING, INC. Conference Chairperson

9:15am An Intranet Of Intranets: How To Manage A Growing IntranetLandscape In A Growing Organization

You need a company intranet as well as multiple departmental intranet sites to share information. We will look at ways to increase user adoption while maintaining control. General Mills has iterated this process many times and will share its findings in this space.

In this session you will learn:• The taxonomy of your sites, how not to paint yourself into a corner• How to leverage social media internally to drive user adoption• How to manage data governance with many intranet owners• How to make your search useful, "I can't find my stuff!"

Scott Yokiel, Staff ConsultantGENERAL MILLS

9:45am Idea Exchange: Questions, Feedback & Collaboration

9:50am Pitney Bowes Journey to a Social Intranet: Creating An Enterprise Social Network To Drive Employee Engagement

Pitney Bowes Inc. provides software, hardware, and services to enable physical and digital communications to 1.5 million clients in over 100 countries.

During this session, you will hear how Pitney Bowes implemented a social intranet strategy using Microsoft Office 365 to create an enterprise social network.

You will specifically learn:• Pitney Bowes’ intranet landscape• Pain points of a traditional Intranet• Vision and goals of the enterprise social network• Examples of success and growth

Marcy Goode, Director, Digital StrategyPITNEY BOWES

10:20am Idea Exchange: Questions, Feedback & Collaboration

10:25am Morning Refreshment & Networking Break

10:45am How To Maximize Your Intranet for Content, Collaboration, and Change Management

In July 2013, Cricket Wireless launched a brand new intranet. In November 2013, Cricket Wireless launched a brand new social site. In between, the intent to acquire Cricket Wireless was announced.

The Cricket Wireless story will help you:• Balance out-of-the-box SharePoint with custom features and functions• Gain executive buy-in, employee engagement and cost savings• Improve collaboration, communication and connectivity across dispersed audiences

• Integrate creative online content into your social enterprise community• Lead employees through times of uncertainty, change and transition

Brian Justice, Senior Director, Corporate CommunicationsCRICKET WIRELESS

11:15am Idea Exchange: Questions, Feedback & Collaboration

11:20am Informed, Engaged & Productive: How To Deliver a User-Centered Intranet Experience on SharePoint 2013 with the Integration of Multiple Business Systems, NewsGator (Sitrion) Social Tools and Digital Innovation

Among the largest philanthropic foundations in the United States, the

W.K. Kellogg Foundation (WKKF) is a growing organization and workforce with

three separate intranet platforms, a handful of business systems, minimal use of

Yammer and staff desire for a more productive tool. The Communications and

Technology teams set out on a two-plus year journey to create ONE intranet

experience that would keep staff informed, engaged and productive. The re-design

and launch of their new intranet, the Vine on Nov. 5, 2013 has generated

org-wide excitement, buy-in and boosted internal communications efforts within

ONE platform accomplishing our goal of ONE foundation, ONE voice.

In this session, you will learn how…

• Employee engagement increased with the implementation of the

new intranet

• Executive support will allow for you to get creative and step outside of

the box with a more user-centered and modern homepage design.

• Using the native, out of the box SharePoint 2013 functionality to create a

dynamic organizational handbook makes information easy to find on the

frontend and easy to manage on the backend.

• Leveraging NewsGator (Sitrion) to integrate social networking capabilities

“into” your intranet experience is extremely different compared to a

“separate” experience on Yammer.

• Hosting a full day of training and immersion to celebrate increased

buy-in for the new intranet

Scott Robinson II, Digital Communications ManagerW.K. KELLOGG FOUNDATION

Rebecca Noricks, Communications ManagerW.K. KELLOGG FOUNDATION

Maureen Myers, Technology ManagerW.K. KELLOGG FOUNDATION

11:50am Idea Exchange: Questions, Feedback & Collaboration

11:55am Lunch On Your Own -- But Not Alone! Reservations are booked!

Please Sign Up At The Registration Table to join a group of your colleagues for lunch with an informal discussion around a SharePoint For Internal Communications

hot topic! (Lunch cost is at your own expense) Take this opportunity to join others

in a small, interactive group setting to network and brainstorm.

1:30pm SharePoint Challenges & Solutions: Benchmark With Your Peers

In this exercise you will discuss with fellow attendees and speakers your most

pressing SharePoint for Internal Communications concerns and find solutions

to common problems. All participants will be encouraged to contribute to

the discussions.

REGISTER TODAYOnline: http://www.aliconferences.com/events/sharepoint-for-internal-communications

Call Toll-Free: (888) 362-7400 • Phone: Phone: (773) 695-9400

What Past Attendees Say:

“Lots of really useful information, great contacts - thanks for putting on such a good conference!” Director of Employee Communications, AT&T

4

May 13-15, 2014New York, NY

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GENERAL SESSIONS, DAY 1: WEDNESDAY MAY 14, 2014

What Past Attendees Say:

“I consider a conference to be a success when my curiosity andintellect are piqued by new ideas and new approaches. I have leftthe ALI conferences I have attended with everything I was lookingfor; a truly successful conference experience on all levels.”

May 13-15, 2014New York, NY

Register by March 21st to save $400! Bring a Team and Save—Register 3, Send a 4th for FREE! 5

2:00pm How To Create A “WOW” Intranet : Utilizing the SharePoint 2013 Platform To Create A Modern, Unified and Personalized Communications Portal That Engages All of Your Employees

In this session you will learn how to: • Use external media and social networking paradigms to create a new and engaging internal communication portal.

• Give employees what they need quickly and efficiently• Devise a new approach to message delivery• Give content managers control with consistency• "Wow" people and make them want to come back• Foresee caveats of having an open platform in a regulated environment

Mehael Siacavelas, Teamwork Education Communication TeamJANSSEN PHARMACEUTICALS, INC.

Chris Gulutz, Technology Lead –TEC CapabilitiesJANSSEN PHARMACEUTICALS, INC.

2:30pm Idea Exchange: Questions, Feedback & Collaboration

2:35pm Afternoon Refreshment & Networking Break

2:50pm Understanding The New Role of SharePoint and Office 365 In Your Digital Workplace

Intranets have been around for a long time. Many organizations are looking at Mobile, Social, Employee Cloud Storage and other aspects of the digital work-place that go beyond traditional SharePoint intranets. As SharePoint evolves and other services like SkyDrive, Yammer, and Lync become more integrated, a more inclusive assessment is needed to plan your Digital Workplace. Ingram Micro started with an intranet assessment project and as feedback from executives and different parts of the business came in, the project evolved into a digital workplace assessment. It is believed that this type of assessment better reflects the future of SharePoint intranets. This session will cover the assessment process used to create a digital workplace roadmap along with a discussion about the related challenges.

In this session you will learn how to:• Discuss the digital workplace with key stakeholders in your business• Determine which assessments make sense for your company• Understand how Microsoft is evolving SharePoint and Office 365• See how a roadmap can drive momentum and ROI around your digital workplace

Rob Colwill, CEOCOLDWATER SOFTWARE

Tom Ruhland, Sr. Manager of IS Application & DevelopmentINGRAM MICRO

3:20pm Idea Exchange: Questions, Feedback & Collaboration

3:25pm Building And Launching A Global Intranet On A Shoestring Budget

CARE, a leading international, non-profit humanitarian organization whose poverty fighting programs reached 83 million people last year, was in need of building a global intranet where the staff could actively contribute, share knowledge, find experts and collaborate in new and innovative ways. Having over 6,500 employees in over 80 countries, it was necessary to also be able to train all employees, have multi-language training materials, templates and a governance structure in place.

In this session you will learn how to:• Create a platform that is accessible to staff in low bandwidth areas, and on all mobile devices and browsers

• Determine the critical factors to success on a tight budget• Create a global governance structure

JoEllen Saeli-Lane, Director of Internal CommunicationsCARE USA

3:55pm Idea Exchange: Questions, Feedback & Collaboration

4:00pm From Stale To Exciting: How to Bring a User-Centered Design Approach to Your Global Intranet

Over the years, our global intranet, teamWORKS, had become stale and pedestrian. To help understand why, we went straight to the source – our team members. Through a series of user interviews, forums, and surveys, we began to understand what team members wanted from teamWORKS and undertook a complete overhaul of the site to meet and exceed these expectations.

In this session, participants will learn practical ways to:• Develop a user-centered methodology to help guide intranet strategy and content decisions

• Solicit feedback, ideas, and preferences from team members at different stages in the design and development process

• Identify intranet champions and harness their enthusiasm • Generate excitement and buzz around your new intranet (and keep that excitement going)

Lynley Hipps, Manager, Training & DocumentationTSYS

Sheryl Nix, Senior Marketing SpecialistTSYS

4:30pm Idea Exchange: Questions, Feedback & Collaboration

INTERACTIVE PANEL DISCUSSION

4:35pm Ask the Experts Speaker Panel: An Interactive Dialogue With Several Of Today’s Speakers

Don’t miss this chance to get your final questions answered in this lively discussion. Several of today’s speakers will share their tips, tricks and last bits of advice to help you with your own SharePoint initiatives.

5:10pm Day One Wrap Up & Closing Remarks

Need to dive deeper into specific topics? Want more details? Here’s your chance! Digest what you’ve learned and apply it to your own initiatives to get feedback and ideas for improvement and discuss what topics you want to hear covered tomorrow.

Stacy Wilson, ABC, PresidentELOQUOR CONSULTING, INC. Conference Chairperson

5:15pm Networking Reception: Please Join Us!

We invite you to join us for a drink in the Crowne Plaza Hotel lobby bar as you relax with your peers. All conference attendees and speakers are welcome to join us for this special opportunity to continue networking. Don't miss this chance to benchmark new ideas over complimentary drinks!

7:00pm Dine Around: Reservations Are Booked!

Sign Up during the networking reception or during the day for dinner with a group. (Dinner cost is at your own expense) Take advantage of New York’s fine dining while you continue to network with your colleagues.

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GENERAL SESSIONS, DAY 2: ThURSDAY MAY 15, 2014

May 13-15, 2014New York, NY

REGISTER TODAYOnline: http://www.aliconferences.com/events/sharepoint-for-internal-communications

Call Toll-Free: (888) 362-7400 • Phone: Phone: (773) 695-94006

SUPPORTED BY:

8:00am Continental Breakfast & Networking

8:30am Governing the People & Process Side of SharePoint To Measure Results

Knowing who does what and establishing sound policy, guidelines and strategy is crucial to getting the most from your SharePoint investment. It’s not just about governing the software and hardware. Success is found primarily in governing the people and processes that support your digital workplace.

Learn how successful organizations are:• Connecting digital workplace strategy to the business • Identifying and formalizing the right roles • Integrating the right policy and guidelines for today’s digital workplace • Measuring practical results and business ROI

Stacy Wilson, ABC, PresidentELOQUOR CONSULTING, INC. Conference Chairperson

Past quote about Stacy Wilson, ”Awesome! The educational informationthat Stacy provides can be applied immediately. She is a rockstar!”

9:00am Idea Exchange: Questions, Feedback & Collaboration

9:05am Leveraging Content Strategy and Employee Engagement To Create an Intranet that Looks and feels Editorial, Exciting and Modern

Intranets are often viewed as simple repositories for files, utilities, and work tools. Or worse – boring. In a world where content is king, you need to lead with creative and engaging material to capture an audience with less and less time on their hands to browse. To create buzz internally and to win the attention and respect of employees and leaders alike, it’s time to start treating intranets with an editorial eye. By creating original content and empowering employees to contribute content, you can create conversation, engagement, and a modern intranet where people actually want to spend time.

In this session, you will learn how to:• Create a content factory / editorial calendar • Empower employees as contributors and ambassadors for your site• Leverage branded series, contests, and calls to action to increase your impact

• Motivate leaders as readers, contributors and commenters… and get their buy in!

• Define and execute a blog strategy that’s right for your audience• Visual engagement and enhancement strategies within the boundaries of SharePoint

• Leverage community tools like, Comment, Share, and Chatter

Plus… touch on:• Going mobile: the first steps to creating an effective mobile content strategy to support your mobile initiatives

Cara Kamenev, Director, Internal Corporate CommunicationsL’ORÉAL USA

9:35am Idea Exchange: Questions, Feedback & Collaboration

9:40am How To Manage Multiple Types of Websites Across A Global Organization: Mobile, Touch Screen and More

Learn how Chevron repurposed its internal websites into mobile websites for use on iPhones and iPads, created a mobile application, and launched its interactive display services for touch screen devices across a global organization.

In this session you will learn how to:• Plan your strategy to mobilize your internal websites• Develop mobile applications and touchscreen interfaces for your global internal employee forums and external trade shows

Allyson Neal, Web SupervisorCHEVRON

10:10am Idea Exchange: Questions, Feedback & Collaboration

10:15am Morning Refreshment & Networking Break

10:30am SharePoint Challenges & Solutions: Benchmark With Your Peers

This is a follow up exercise to discuss with fellow attendees and speakers your most pressing SharePoint concerns and find solutions to common problems. All participants will be encouraged to contribute to the discussions.

11:00am Intranet Search Often Falls Short: Developing Search Optimization Processes for Your SharePoint Intranet To Meet User Expectations

Your employees expect Google, but you don't have Google's resources. The number of failed searches begins to mount. Employees may turn their backs, abandoning search or at best using it as a last resort when all else fails.

XL Group recently implemented a new intranet on Sharepoint, winning a Nielson Norman award in the process. Search is literally the central and primary experience to their site. But fulfilling user expectations and the promise of easy findability proved a challenge...

In this session, you will learn practical advice for:• Ongoing search optimization processes• Search index fine tuning to improve relevancy• Taxonomy & document upload improvements• Search results enhancements• Training and awareness

John Flannery, VP, Online Communications & MarketingXL GROUP Award Winning Intranet

11:30am Idea Exchange: Questions, Feedback & Collaboration

INTERACTIVE PANEL DISCUSSION:

11:35am Making Your Enterprise Portal A Truly Social, Mobile User Experience

For today’s enterprise portals to be relevant, they must deliver value via mobile and social user experiences. But creating these experiences requires more than simply providing an activity feed, deploying Yammer, or using responsive design for smartphones or tablet screens.

In this session, our expert panelists will share lessons learned in real-world situations on how to deliver engaging, high-value experiences that will drive enhanced engagement, collaboration and productivity.

Moderator: Michael Rudnick, Principal ConsultantLOGICAL DESIGN SOLUTIONS

Ira Fuchs, SharePoint Technical SpecialistMICROSOFT

Beth Gleba, Digital Workplace & Intranet ConsultantRGB CONSULTING, LLC

Shannon Ryan, President & CEONON-LINEAR CREATIONS

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GENERAL SESSIONS, DAY 2: ThURSDAY MAY 15, 2014

May 13-15, 2014New York, NY

Register by March 21st to save $400! Bring a Team and Save—Register 3, Send a 4th for FREE! 7

12:15pm Lunch On Your Own -- But Not Alone! Reservations are booked!

Please Sign Up At The Registration Table to join a group of your colleagues for lunch with an informal discussion around a SharePoint hot topic! Take this opportunity to join others in a small, interactive group setting to network and brainstorm.

1:30pm Spreading The Magic: Using SharePoint As A Platform To Effectively Leverage Mobile Solutions

Come and find out how the world's leader in family entertainment applies its "Four Keys" quality standards to many internal operations in the growing mobile space.

You will learn the story of the magnitude of the Disney environment, its complexity, the internal user expectations and some of the challenges faced while spanning three continents with multi-lingual and multi-cultural requirements.

Find out how Disney sprinkled a touch of pixie dust on their infrastructure to use SharePoint as a platform supporting the mobile field auditing needs in both technical and non-technical environments. You will also learn how Disney simplified communication between leaders and their Cast Member teams in this same environment, including how to:

• Simplify communication between leaders and employee teams• Leverage SharePoint 2010 as a platform, and mobile solutions that leverage Apple's IOS, Android, and Windows devices

• Enable internal teams to provide that special behind the scenes "magic" to make your own customer experiences so memorable

Shawn Boling, Knowledge Management StrategistTHE WALT DISNEY COMPANY

2:00pm Idea Exchange: Questions, Feedback & Collaboration

2:05pm Leveraging SharePoint to Support Cloud HR Deployments: Hear How A Growing Global Organization is Using SharePoint To Drive the HR Organization Change and Communication Plan

SharePoint is a critical part of our HR Technology Vision to drive value by establishing a comprehensive HR landscape. Part of building that landscape includes the recent launch of benefits and performance management. Learn how we used SharePoint as our primary portal to our:

• Benefit focused cloud implementation • Success factors in Performance Management cloud implementation

Reaching our global employee base effectively with tools like these is a critical component of our HR organization change and communication plan.

Jeannine Moran, Global Senior Director, HR Technologies & ServicesNEWMONT MINING CORPORATION

2:35pm Idea Exchange: Questions, Feedback & Collaboration

2:40pm Afternoon Refreshment & Networking Break

2:50pm Wells Fargo’s “Common Platform and Custom Home Page” Intranet Projects: How To Consolidate 80 Intranet Portals Into A Cost-Effective and Useful Tool

After the merger with Wachovia, Wells Fargo found opportunities to consolidate a large number of intranet portals into a more efficient and pleasing experience for Team Members. The Team Member Portal Team launched a couple of

projects, common platform and custom home page, to streamline content management and maximize the delivery of relevant content for team members. Learn how the team got executive support and Line of Business buy-in to consolidate almost 80 intranet portals into a more cost efficient and useful model and to deliver a common home page to all Wells Fargo team members.

In this session you will learn:• How SharePoint provides a flexible environment, allowing for “common” items and “custom” items to be tailored to line of business needs

• The importance of having a “champion” for the concept who can understand the different needs of the business and how they can fit into the model

• It’s a journey to make such a major change in the way people look for information on the company website and plan plenty of time and resources to make it happen

Melissa Osborne, Teamworks Product Manager, Team Member PortalWELLS FARGO

Patty Perkins, Team Leader, Internal Communications Solutions TeamWELLS FARGO

3:20pm Idea Exchange: Questions, Feedback & Collaboration

INTERACTIVE PANEL DISCUSSION

3:25pm Ask the Experts Speaker Panel: An Interactive Dialogue With Several Of Today’s Speakers

Don’t miss this chance to get your final questions answered in this lively discussion. Several of today’s speakers will share their tips, tricks and last bits of advice to help you with your own SharePoint initiatives.

3:45pm Chairperson’s Recap And Close Of General Sessions: Key Takeaways And What To Do When YOU Get Back To The Office

We’ll recap the highlights of the past two days and ask you to share key insights and next steps with the group.

Stacy Wilson, ABC, PresidentELOQUOR CONSULTING, INC. Conference Chairperson

What Past Attendees Say:

“I have been enjoying my profession for two decades andthis conference hit the ball out of the park! The caliber ofthe presenters, quality of their presentations, and the will-ingness of participants to share in both a professional andrelaxed environment made this a high value experience.The topics selected represented the key issues on ourminds and the format allowed us to talk with presenterspersonally to ask more questions related to our key issuesmaking this overall experience priceless.”

Manager, RBC

See LIVESharePoint Tours

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VENUE AND LODGING:

May 13-15, 2014New York, NY

REGISTER TODAYOnline: http://www.aliconferences.com/events/sharepoint-for-internal-communications

Call Toll-Free: (888) 362-7400 • Phone: Phone: (773) 695-9400 ©2014A.L.I., Inc. All rights reserved.8

Register by March 21st

to SAVE $400Bring a Team and Save

Register 3, Send a 4th for FREE!

The AMA Conference Center has negotiated preferred rates at the following hotels:

• Crowne Plaza Manhattan • Belvedere Hotel • Novotel of New York• Sheraton New York Times Square Hotel • Hampton Inn Times Square North

Hotel rates are based upon availability. To get reservation information, rates and links to online reservations, click on the following link: http://www.amaconferencecenters.org/new-york-hotels.htm.

REGISTRATION FEES: Group Discount: Register 3 colleagues and the 4th is FREE (4th person use promo code FREE)

The AMA Executive Conference Center is conveniently located in the heart of New York’s world-famous Times Square. It is centrally located near historic tourist attractions such as Carnegie Hall, LincolnCenter, and Madison Square Garden. Airport access is just 6 miles away at LaGuardia Airport (LGA), 12 miles away at Newark Liberty International Airport (EWR) and 13 miles away at John F. KennedyInternational Airport (JFK). To view detailed ground transportation options (taxi, bus, subway and car rental) go to: http://www.amanet.org/exec_conf_cntr/new_york/around.ny.htm.

GROUP DISCOUNTS:Four or more attendees, registering together, enjoy a savings of at least $1,699! Register three attendees and the fourth registrant is FREE! Note to small departments—register together with your colleagues from another organization and receive the same group discount. The free registrant must be of equal or lesser value.

A.L.I. PAST ATTENDEE DISCOUNT: Earn conference attendance bonuses as you benchmark with other organizations. As a past A.L.I. conference attendee, receive a $200 discount off your next A.L.I. conference.

CANCELLATION POLICY:You may make substitutions at any time; please notify us as soon as possible. If you cancel (in writing) more than two weeks prior to the conference (before April 29th)a refund will be provided less a $295 administration fee. Registered delegates who do not attend or who cancel two weeks prior to the conference or less (on or afterApril 29th ) will be issued a credit memo. Credit memos will be valid for one year from date of issuance and can be used by anyone in your organization.

PROGRAM CHANGES:A.L.I. reserves the right to make changes in programs and speakers, or to cancel programs if enrollment criteria are not met or when conditions beyond its control prevail. Every effort will be made to contact each enrollee if a program is canceled. If a program is not held for any reason, A.L.I.'s liability is limited to the refund of the program fee only.

SPONSORSHIP & EXHIBIT OPPORTUNITIES ARE AVAILABLE:This conference provides an excellent opportunity to market your products and services to a targeted corporate communications audience. Space is limited, so pleasecall Angie at (773) 695-9400 ext. 222, for more information.

ABOUT US:The Advanced Learning Institute’s mission is focused on helping executives build strong personal relationships, expandtheir business knowledge of cutting-edge trends, and find proven solutions to a wide range of business problems.

Our conferences bring together industry leaders and experts to share valuable business experience and best practices on how to overcome common challenges, and find new solutions for business problems.

Our events are unique-offering several facilitated networking sessions to meet your most peers, exchange ideas and get answers to your most pressing questions.

WE GUARANTEE RESULTS:The Advanced Learning Institute has been successfully providing senior executives with forums to share practical experiences and solutions to a variety of organizational challenges. We are so confident you'll benefit from the innovative strategies shared during this conference that we'll guarantee it! If you follow the advice of our speakers, and you don't improve efficiency valued at the cost of your registration fee, then we'll send you a full credit to be used for another event.

All Sessions Will Be Held At:

AMA Executive Conference Center1601 Broadway(At 48th Street near Times Square. Entrance is on 48th Street.)

New York, NY 10019

Toll-Free: 877-566-9441Phone: 212-903-8060

The following are included in your conference registration: attendance, a conference workbook and any additional meeting materials -- including access to the digital dropbox to obtain electronic copies of speaker presentations, continental breakfasts, morning & afternoon refreshments, and evening networking reception.

Earlybird Pricing: By March 21st Regular Pricing: After March 21st

Conference Only (May 14 & 15) $1,699 $2,099

Conference (May 14 & 15) Plus One Workshop (May 13) $2,099 $2,499

Conference (May 14 & 15) Plus Two Workshops (May 13) $2,399 $2,799

Conference (May 14 & 15) Plus Three Workshops (May 13) $2,599 $2,999

Conference (May 14 & 15) Plus All Four Workshops (May 13) – ALL ACCESS PASS $2,699 Best Value! $3,099

Conference Materials Only (if not attending) $249

Payment is due two weeks prior to the conference. If payment has not been received two weeks before the conference, a credit-card hold, training form or purchase order will be taken to ensure your space.

A Few Of Our Past Attendees Include Representatives From These Leading Organizations:

• Pfizer• Nationwide Insurance• Prudential• Chrysler• Allstate Insurance• Capital One Financial Corporation• American Heart Association• State Farm Insurance• American Express• The Walt Disney Company• IBM Corporation• Mayo Clinic• U.S. Department of Defense• John Deere• PepsiCo• Microsoft• Lockheed Martin• Southwest Airlines• American Cancer Society• Target Corporation• Kimberly-Clark Corporation• U.S. Postal Service• Whirlpool Corporation• Sprint• Merck• Mars Chocolate North America• General Motors• American Red Cross• Morgan Stanley

Thousands of satisfied alumni can't be wrong - register today for the opportunity to learn from our platform of proven experts!