“reinventing mascara design”“重塑睫毛膏设计”-jessica dudley
TRANSCRIPT
GRANDIÔSE IMPACT ON MASCARA CATALOGUE: US
MASCARA PLACEMAT – HIGHLIGHTING THREE LOOKS
POS DISPLAY HERO WITH CALL OUT TO PILLARS BA TRAININGS TO SEE CLEAR POINT OF DIFFERENCE
EDUCATION BREAKFASTS WITH TRAINING VIDEOS
Définicils & Drama on tray
FULL MASCARA PORTFOLIO WITH AUTHENTICITY: US
FRONT SIDE HIGHLIGHTS US PILLAR MASCARAS
BACK INTRODUCES MASCARAS BY LASH TYPE
GRANDIÔSE #1 MASCARA
RECRUIT WITH SWAN NECK
#1
GRANDIÔSE OBJECTIVES
MACY’S HERALD SQUARE LAUNCH DAY
+100 PIECES SOLD
96% TO NEW MASCARA CLIENTS
68% TO NEW LANCÔME CLIENTS