relationship marketing in a social media world
TRANSCRIPT
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It’s Not About You, It’s About BaconRelationship Marketing in a Social Media World
Brian BasilicoInternationally Recognized Author/Speaker
B2b Interactive Marketing, Inc.
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Today You Will Learn• How Social Media is a tool to growing
relationships in your business
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•30 Years Marketing
•Audio-Video-Websites
•Large & Small Corps
•Presenter & Professor
•Mostly a STUDENT!!!
About Me
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Agenda• Getting To Know You - Networking• You Like Me - Social Networking• Earning Trust - Getting The Business• Hanuna Matata - The Circle of Life• Know Your Audience - Be Accessible• Content is King - Getting People to Share• Grow Relationships - Types• Conclusion - Wrap It Up Nice
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Relationship Marketing in a Social Media World!
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What is Relationship Marketing?
• It’s About People
• It’s About Friendships
• It’s About Giving
• It’s About Patience
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What is Relationship Marketing?
• It’s About Branding
• It’s About Community
• It’s About Crowdsourcing
• It’s About Influence
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The Book
• Soft Cover Book
• Why-To not How-To
• 300 Pages
• 29 Chapters
• Grow Your Business
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The 3 Step Boogie
• Networking is a Process
• Step 1 - KNOW
• Step 2 - LIKE
• Step 3 - TRUST
• Cannot Skip Steps
Be MemorableBe Memorable
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Real-ationships
• Can Not get to 2nd Base...
• Without Touching 1st Base
• You will be Called OUT
• Same with Social Media...
• Cannot Skip Steps
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Getting to Know You
• Face-to-Face Network
• One-On-Ones
• Make Connections
• Be The Google
• Be Consistent & Active
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You Like Me?
• Social Networking
• Be Yourself
• Don’t Sell (Too Much)
• Edu-tain & Info-tain
• Be Active & Responsive
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Pictures Are Worth 1000 Shares...
• Shared 1200+ Times
• Seen by Over 100,000
• Going Viral
• Lightening in a Bottle
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Earning Trust
• Trust has to be Earned
• Testimonials
• Recommendations
• Great Service =
• Referrals
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Gaining Trust
• Give 100%
• All of the Time
• Expect Nothing
• Watch What Happens?
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Hakuna Matata
• The Circle of Life
• Website
• Measurement
• Social Networking
• & Content
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Measure This
• Google Analytics
• Traffic
• Pages
• Time On Pages
• Referrals
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3 Clicks & 2 Minutes
Average 10 Clicks a Day 300 per month
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Social Networkingvs Social ME-dia?
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Social Media
• Social Media - Whys
• Google+
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Complete Your Profile
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Share In Groups
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Content Is King
• Blogs
• Articles
• Ebooks
• White Papers
• Share Other’s Content
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5,000 Connections5,000 Connections5,000 Connections5,000 Connections
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100,000 Connections100,000 Connections100,000 Connections100,000 Connections
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1,000,000 Connections1,000,000 Connections1,000,000 Connections1,000,000 Connections
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Be Real-ational
• New People
• Family & Friends
• Power Partners
• Current Customers
• Past Customers
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Be Where People Are...Not Where You Want Them To
Be!
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Networking
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Friends & Neighbors
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Power Partners
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Current Customers
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The Leaky Bucket
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20 NewFollowers
#bacon
What’s With the Bacon?
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How Did I Learn All This Stuff?
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• Websites - HTML / Wordpress / 1 Pagers
• Google Analytics / Places / Google + / Maps
• Social Media - Facebook Business Pages
• Teaching - Classes & Presentations
• Training - Personal Webinars
Learn By Doing - Ready • Fire • Aim
Being My Own Tester
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Move The Needle
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Move The Needle
"Move the Needle"
• Google Yourself• Google Your Brand or Business• Do Some Posts that are Them Focused
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• Why Social Media advertising is not working
• How to create relationships that create business
• Why a personal profile can be more important than a business page
• Face to face networking IS important - Relationships are the currency of business
• How to make you business and personal brand stand out from the noise!
Key Takeaways
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