relatório saxo bank brasil
TRANSCRIPT
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APRESENTA RELATÓRIO TRIMESTRAL DE MENSURAÇÃO DE RESULTADO
Esse relatório apresenta os resultados de mídia obtidos durante o período de Julho a Setembro de 2014
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A exposição qualificada do Saxo Bank nos veículos decirculação nacional.
Criar a consciência da marca no Brasil.
Transformar a marca em fonte de informação do setor de investimentos online.
AÇÕES DE PAUTAS POSITIVAS
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•Imersão na conta.•Planejamento Estratégico .
•Coletiva de Imprensa B2B: •Produção de Pauta Casada com parceiros (DNA Invest e Life Lime).
•Follow-up com jornalistas de interesse. •Elaboração de Check Lists, Talking Point e Q&A
•Produção dos releases.•Ofertas de pautas customizadas.
•Levantamento e briefing de personagens para ilustrar as entrevistas.•Acompanhamento das entrevistas.
AS AÇÕES DESENVOLVIDAS DURANTE O PERÍODO
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AS AÇÕES DESENVOLVIDAS DURANTE O PERÍODO
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AS AÇÕES DESENVOLVIDAS DURANTE O PERÍODO
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O Evento com o Diretor de Estratégia para commodities do Saxo Bank, Olé Hansen, reuniu 15 veículos de comunicação especializados em commodities, de criculação nacional, dentro do Saxo Bank Brasil
COLETIVA DE IMPRENSA COM
OLÉ HANSEN
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MIDIAS SOCIAIS
Formadoresde opnião e Jornalistas twittaram de dentro da coletiva.
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PARTICIPAÇÃO EM ESTÚDIO DE TV
AÇÃO B2B
PAUTA CASADA
COMPARCEIROLIFE TIME
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PARTICIPAÇÃO EM ESTUDIO DE TV
AÇÃOB2B
PAUTA CASADA
COMPARCEIRO
DNA INVEST
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Rádio EstadãoSBT
TV Terra Viva/ BandForbes Brasil
Folha de São PauloPortal Terra
Portal UolPortal R7Jornal DCIO GloboReuters
Globo RuralEstadão
Isto é DinheiroPortal FatorÚltimo segundo
EstadãoPortal terra
TV Record (será veiculado no final de outubro)
Portal Fator BrasilRevista Fator
Jornal ExtraJornal Lance
RESULTADOS CONQUISTADOS PRÓXIMOS PASSOS:
Continuar a oferta de pautas em São Paulo
Ofertar pauta para a praça do RJ
Produzir pautas com oParceiro Pedro Baldaiada São Paulo Invest
Formula1 : Criar ações que deem visibilidade ao Patrocínio da marca (sem custo)
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YOU TUBE:As reportagens de Rádio e TV poderão ser visualizadas online.
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CLA CRI COMUNICAÇÃO
Diretora Executiva :Claudia Cristina
MTB 21.226
Rua: Tabapuã, 240 -7º andarItaim Bibi – CEP 04533-000
São Paulo – SP
Fone: (11) 3535 -2294(11) 9 7360-2100
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