New Year Resolution Study 2014 - 2013

INDIADuration :15 Dec’13 – 5th Jan’14

New Year Resolution 2013 vs.2014

6000

4000

5000

2000

30002014

2013

0

1000

• Maximum New year resolutions were posted during the first day of a new year & Last weekend of the year (vis à

‐1000

15th  16th  17th  18th  19th  20th  21st  22nd  23rd  24th  25th  26th  27th  28th  29th  30th  31st  1st  2nd 3rd 4th 5th

• Maximum New year resolutions were posted during the first day of a new year & Last weekend of the year. (vis‐à‐vis 2013‐2014)

• Peak in the posts were observed on the 1st day of the new year 

Men vs. Women

58%

49%

23%

28%30%

12%

Men Women Unidentified

• Men were most active in posting their New Year Resolution than women• Most of the men were falling under the 22‐ 41 years of age group while women were of 19‐ 23 years of age group

2013 2014

Most of the men were falling under the 22 41 years of age group, while women were of 19 23 years of age group

Top Resolution for 2014 

100%Social Welfare

23%

47%

Serious Love

No More Relation Ships

Relation ship 5%

Social7%

26%Eating

30%Less Flirt/Ditch

Addiction36%

Financial14%

Personal6%

13%Smoking55%

More Serious/Generous/Stu

dy

Health/Fitness

61%Drinking45%Stay Calm

/32%

20%

30%

Sleep on time/wake‐up early

Running/Fitness26%

oan/Credit, Payout/Invest

51%Weight Gain/loose74%Spending Less/ Saving

Top Resolution Discussed Vis‐à‐vis 2013‐14

Addiction'1436%

26%

13%

41%

8%

Eating

Smoking

23%

65%

18%

/

Serious Love 8%

3%Social work 

Addiction'1326%

l i hi '

Social'147%

61%51%

Drinking

47%

30%

17%No More Relation Ships

Less Flirt/Ditch

Relation ship'13 7%

Social'133%

P l'14

Relation ship'14 5%

45%

36%Stay Calm

Health/Fitness'1342%

Financial'1315%

Personal'137%

Health/Fitness'1432%

Personal'146%

55%

64%More Serious/Generous/Study

Financial'1414%

51%

20%

33%

4%

Weight Gain/loose

Sleep on time/wake‐up early

26%

31%Loan/Credit, Payout/Invest

*Note:

29%

62%running/Fitness

74%

69%Spending Less/ Saving

• Darker One’s : 2014 resolutions• Lighter One’s : 2013 resolutions

Top findingsMajority of new year resolutions were initiated by men however as compared with the previous yearMajority of new year resolutions were initiated by men however as compared with the previous year this year more women have shared their New Year Resolution for 2014

• Addiction : Of the hundred approximately every 4th netizen is not happy with their drinking, smoking & eating habits g

• Health & Fitness: Almost Every 3rd netizen who posted about their resolution were fitness conscious• Every 2nd Fitness freak was concerned about loosing & gaining weight• Of the fitness freak every 9th netizen was concerned about routine running, fitness workout & Scheduled diet• Rest were not happy with their routinely sleeping habits

• Financial :Most of the men have also promised to spend less and invest more while women were mostly discussing about saving money in 2014

• Personal : Netizen facing personal issues promised to stay peaceful in 2014 while many Netizen’s have also resolved to get more serious and generous; A few students planned to be more serious towards th i t ditheir studies

• Relationship : Many people also promised not to flirtatious, ditch their partners & break hearts, the rest planned to find serious love in 2014

• Social / Public Welfare : Netizen requested politicians for dropping corruption & working for the public welfare

Top findings : Comparison 2014 vs‐a‐vis 2013

• As compared to 2013, People are more ardent toward social & political changes, as per 2014 new year resolution data

• Almost 3 out of every 10th person has discussed about their smoking drinking or• Almost, 3 out of every 10 person has discussed about their smoking , drinking or junk food addiction in 2013 resolution buzz, Whereas every 4th out of 10th was struggling with their poor obsession habits as per 2014 new year resolution discussions

• Financial resource planning discussions were less in 2013, whereas people were more straight towards saving more money

• Personal problems related discussions were less in 2014 as compared to 2013

• Poor Sleeping Habits & discussion related to weight loss/gain were more frequent in 2014 l i i à i 2013 l i2014 resolution vis‐à‐vis 2013 resolution