research planning pitch final1
TRANSCRIPT
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RESEARCH & PLANNING PITCHBy Anika & Manpreet
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Magazine article…
•interviewing teenage girls on how the representations of celebrities influence them.
Explore health issues
Surveys
•Four page magazine articles. Inc a front cover
Overview of idea…
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The front cover initial attraction for the reader and a taster of what can be seen within the contents of the
magazine.
Masthead– anchors the text to the genre of teen magazine
Taglines – incite and generate hype about the magazine in order to urge the audience to buy the
product.
Media Language…
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The colors used - appeals to the target audience, the kind of colors they like and are attracted to. E.g.
Pinks/purples for girls.
Images – main image a mid length close up. Idealistic image of famous celebrity or model - represents the self for the reader, Sense of personal identity and
relationship.
Freebies - on the cover of the magazine, bonus with the magazine. Appeals to target audience as they are price sensitive and therefore would value the freebie.
Media Language…
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Females
Aged 16+
D/E
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The Glossy magazine will be operated by Bauer London Lifestyle.
The company is incorporated in England and Wales.
Directors; Anika & Manpreet
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Bauer Media…
Bauer Media - UK-based media Group consisting of many companies
collected around two main divisions – Magazines and Radio–
Widely recognized and rewarded as being industry innovators.
Bauer Media - 80 influential brand names including “heat” – the must have weekly
celebrity title
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Celebrities
Gossip
Lifestyle
Best Entertainme
nt & Celebrity
News
Best Selling Magazine
First Launched in
1999
Star had successful
Readers and sales
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First Launched in
1974
Celebrity Coverage &
Gossip
Recognised &
Established
Updated Weekly
Produced In The United
States
Consumed By Young
Teenage Girls
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Celebrity Stories Photographs
Showbiz
Entertainment
Fashion
Gossip
Women Were The
Main Target For The
Readings & Sales
In 1974 The Institution
Started As a Small
Publishing Company
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GLOSSY MAGAZINE
We hope to launch the magazine by January 2011.
We hope to generate a significant amount of sales and profits.
We hope the magazine becomes recognised and established within a year.
We hope to later expand our productions, depending upon the readers.
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FEATURES IN GLOSSY
Competitions Exclusive Interviews
Freebies Celebrity Gossip
Fashion Horoscopes
Cross-words and Puzzles Make-up
Agony Aunt