Residents’ attitudes towards tourism in Bigodi village, Uganda.

Presenter: Jenny Chen 陳瑩珍Instructor: Dr. Pi-Ying Teresa Hsu

November 17, 2008

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Lepp, A. (2007). Residents’ attitudes towards tourism

in Bigodi village, Uganda. Tourism Management,

28(3), 876-885.

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ContentContent

I. Introduction

II. Setting

III. Methods

IV. Results & Discussion

V. Conclusion

VI. Personal Reflection3

IntroductionIntroduction

One indicator of tourism’s appropriateness is

residents’ attitude towards tourism.

(Lepp, 2007)

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IntroductionIntroduction

Theory of Reasoned Action (TRA)

beliefs

attitudessubjective

norms

behavioral intent

behavior5

Factors affecting residents’ attitudes Factors affecting residents’ attitudes towards tourismtowards tourism

1. economic benefits

2. the tourists’ abilities to adapt to local standards

3. residents’ adjustment towards tourism

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Advantages of Advantages of cooperativescooperatives

1. gather small investments

2. increase local participation in tourism planning and management

3. increase local enjoyment of tourism’s benefits

4. tourism revenue remains in local hands

5. attract novelty-seeking tourists7

Setting-East AfricaSetting-East Africa

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Setting- UgandaSetting- Uganda

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Setting-BigodiSetting-Bigodi

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Primary attractionPrimary attraction

a forested wetland called Magombe Swamp

communally owned

well-maintained boardwalks and trails

pass through Bigodi providing tourists with

opportunities to view village life and learn

about local culture 11

Primary attractionPrimary attraction

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Kibale Association For Rural and Kibale Association For Rural and Economic Development Economic Development

(KAFRED)(KAFRED)

manage a small portion of the swamp for tourism

use tourism revenue for community development

members constructed a constitution

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Residents’ initial reactionResidents’ initial reaction

extended free membership to the peasant

farmers whose land bordered the project area

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Achievement- secondary schoolAchievement- secondary school

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MethodsMethods Primary data collection occurred over 6 months

in 2003

Qualitative methods

- more detailed assessment of attitude

Qualitative analysis software (NUDIST)

- sweeps vast quantities of data for related text

Results were regularly cross checked to assure

accuracy and reliability16

Sources of dataSources of data

1. “active” interviews

- empower the respondent to direct the

conversation

- tape recorded and transcribed

2. participant observation

- recorded daily in field notes17

MethodsMethods

Demographic data by gender and life stages

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Number of Respondents

Percentage

Gender Male Female

n=29 n=19

60.040.0

Life stages Young adults Adults Older adults Elderly

n=8n=19n=14n=7

16.039.030.015.0

N= 48

ResultsResultsBenefits of tourism discussed by the respondents

Costs of tourism discussed by the respondents

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Community development

Income Improvement of agricultural markets

Random good fortune

94 % 54 % 58 % 29 %

Inflation Crop raiding

8 % 50 %

DiscussionDiscussion

1. The natural resource on which tourism is based in Bigodi is actively conserved by the entire community.

2. The residents interact with tourists in a positive way.

3. KAFRED increased from 6 members to 42

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Strategies used to develop an Strategies used to develop an appropriate form of tourismappropriate form of tourism

1. Encourage cooperatives

2. Encourage the use of local materials and local design

3. Target backpackers and other tourists eager to adapt to local conditions

4. Foster local decision making

5. Integrate tourism with local agriculture

6. Use tourism revenue for community development

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ConclusionConclusion

More education is needed

An insurance program can be considered to help the farmers concerning crop raiding

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Personal ReflectionPersonal Reflection

Main idea could be used in my research: positive attitudes pro-tourism behavior

The age ranges of the life stages are unclear.

The tourists’ etiquette may also affect residents’ attitudes towards tourism.

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Thanks for your attention!

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