resume paul davis edu
TRANSCRIPT
EXPERIENCE
Problem solving * Going with my gut * Ideation * Presenting * Consumer Insights * Collaboration * Comp. Analysis * Relationship management * Mac/PC * Photoshop * InDesign * iWork * iMovie
SKILLS
PASSIONS
M.S. Crea*ve Brand Management (CBM)* VCU Brandcenter -‐ Richmond, VAHonors: 2011 Peter Coughter Scholarship, 2010 Golden Eraser Award.
*The CBM track focuses on the core fundamentals of a traditional MBA curriculum with an added emphasis on creativity and collaboration.
B.A. Marke*ng; Business Administra*on North Greenville University -‐ Tigerville, SC
EDUCATION
/in/pndavispaul davis 804.397.5426 [email protected]
BRAND STRATEGYMcKinney | Strategy Intern -‐ Contributed to the positioning and communication plan of Gold’s Gym Express, a new brand extension. Acted as the day-‐to-‐day project manager of a social-‐good campaign.
Riverside Outfitters | Strategist -‐ Developed strategy that increased sales and awareness by 50% on a limited budget.
RETAILZümXR | Brand Consultant -‐ Helping a startup company’s new product find a brand voice and a profitable position in a crowded and confusing category.
All-‐laundry Detergent | Brand Strategist -‐ Positioned a stagnant brand that increased consumer interest/loyalty in a category with notoriously similar claims.
DIGITALSTILLforJAPAN | Project Manager -‐ An online social-‐good campaign that provided over 100 countries a non-‐traditional way to show Japan support after the 2011 tsunami (donation of time instead of money).
Williams-‐Sonoma | Brand Strategist -‐ Revived a mature brand by making it relevant to young foodies through online and digital touchpoints.
LUXURYThe Ritz-‐Carlton | Brand Strategist -‐ Developed strategy to change the perception of luxury to a young demographic in a category where luxury is expected.
Lexus | Brand Strategist -‐ Increased test drives and dealership visits by competitor luxury car owners through a nationwide partnership.
I believe life inspires markefng. What I’ve learned in life — generosity, love, humor, empathy and service — I apply to my work. I look forward to applying what I’ve learned in life and at the Brandcenter to help make brands smarter, less convenfonal and more responsible.
Faith * Family * Sports/fitness * People * Humor * UGA football * Music * A good book * Making people laugh * Great food * Travel * Creativity * Competitive volleyball (VCU Men’s Club 2010-‐11)