retail capability overview - · pdf fileretail capability - established networks - ......

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May 2013

Partnering your Growth Retail Capability Overview

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Jones Lang LaSalle Locally focused, Regionally co-ordinated, Globally aligned

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Jones Lang LaSalle is unchallenged leader in Indian real estate with largest geographical footprint-15 offices in 11 cities and employee strength of around 5400

Rated World’s Most Admired Companies by Fortune

(in 2011,2009 & 2008)

“100 Best Companies to Work For” by Fortune

(in 2008)

“World’s Most Ethical Companies”

(in 2010,2009 & 2008)

45,500+ EMPLOYEES

200 OFFICES

1000 LOCATIONS

$ 3.6 Bn OF GLOBAL REVENUE

2.1 Bn Sqft OF PORTFOLIO UNDER MANAGEMENT

$47.9 BnWORTH ASSETS UNDER MANAGEMENT

70IN COUNTRIES

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Jones Lang LaSalle Global Retail Platform

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Jones Lang LaSalle Asia Pacific Retail Platform

1800+retail professionals

14markets

108Msquare feet

leased

73M+square feet

under management

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Unchallenged Leader in India

5400employees

15offices

11cities

“Jones Lang LaSalle’s efficiency, time lines and work ethic is truly commendable”

P ThangaswamyGeneral Manager

Unitech

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Retail Solutions to Maximize your ROI


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We are the Transaction Specialist

But our focus is not just transactions, We Deliver Comprehensively

We do it Differently!

Jones Lang LaSalle – India Retail Services

• 5500+ retail transactions till date, in 90+ Indian cities• Represent 60 big box chain stores across formats and a total of 300+ brands• Annually close almost 700 Transactions • Assisted the Retailers for their entry and expansion strategy in the country

• Only IPC in India to have a dedicated - Specialist Verticals• Retail - Development Advisory • Luxury Retailing• Category Specialist Teams – F&B, Multiplex, Anchor, BFSI, Entry and

Expansion Strategy of retailers etc

• Till date exclusively Advised shopping centres spanning over 30 Mn Sft

• In house research and strategic solutions capabilities• Local, Regional and Global Market Knowledge• Leasing done through Methodological Approach

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What keeps us ahead of the curve?

Largest IPC* with retail expertise in India :- by Geographical Footprint by Team Strength & Experience by Density of Retail Solutions - ranging from planning to execution by Network and Business Relationships with Retailers (Both International & National Brands)

Only IPC in India to have a dedicated luxury retailing transaction team, specialty teams for niche segments like F&B, Multiplex, Entertainment and Retail Advisory platform – providing quality oriented strategic solutions

Only IPC to manage Landlord Representation mandates and deliver it successfully

Strong and established relationships with Local, National and International

brands .

Substantial Experience with one of the largest mall developers in India including DLF, TRIL, Nitesh Estates, Express Infrastructure, UB Group, Phoenix Mills Ltd etc.

Having Experience in formulating the entry and expansion Strategy of retailers

In-house research and Strategy Capabilities

Team Approach & Personnel -

Retail Capability -

Established Networks -

Strategic Advisory Expertise -

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Largest IPC* with retail expertise in India :- by Geographical Footprint by Team Strength & Experience by Density of Retail Solutions - ranging from planning to execution by Network and Business Relationships with Retailers (Both International & National Brands)

Only IPC in India to have a dedicated luxury retailing transaction team, specialty teams for niche segments like F&B, Multiplex, Entertainment and Retail Advisory platform – providing quality oriented strategic solutions

Only IPC to manage Landlord Representation mandates and deliver it successfully

Strong and established relationships with Local, National and International

brands .

Substantial Experience with one of the largest mall developers in India including DLF, TRIL, Nitesh Estates, Express Infrastructure, UB Group, Phoenix Mills Ltd etc.

Having Experience in formulating the entry and expansion Strategy of retailers

In-house research and Strategy Capabilities

Team Approach & Personnel -

Retail Capability -

Established Networks -

Strategic Advisory Expertise -

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Enriching Experience in leasing of the prominent shopping malls/ hotels in India including Palladium, UB City, DLF Emporio, Taj Krishna, Taj Hotel, Spencer’s Galleria

We are in sync with the mall stock and supply pipeline – Consequently you would know first about the opportune market

One-stop-shop for full array of retail services ranging from planning to strategy formulation to implementation

Only IPC to have a structured platform and experience in delivering comprehensive solutions –from retail advisory to leasing to mall management

Have expertise in devising entry strategy in new markets like Tier 2 cities in India and in countries like Sri Lanka and Bangladesh

Up to date Market Knowledge -

Delivering Best Value -

Comprehensive Retail Solutions -

Proficiency in Exploring Newer Markets -

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Enriching Experience in leasing of the prominent shopping malls/ hotels in India including Palladium, UB City, DLF Emporio, Taj Krishna, Taj Hotel, Spencer’s Galleria

We are in sync with the mall stock and supply pipeline – Consequently you would know first about the opportune market

One-stop-shop for full array of retail services ranging from planning to strategy formulation to implementation

Only IPC to have a structured platform and experience in delivering comprehensive solutions –from retail advisory to leasing to mall management

Have expertise in devising entry strategy in new markets like Tier 2 cities in India and in countries like Sri Lanka and Bangladesh

Up to date Market Knowledge -

Delivering Best Value -

Comprehensive Retail Solutions -

Proficiency in Exploring Newer Markets -

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Retail Transactions

New Market Entry Strategy

Sourcing Debt and Equity

Development Consultancy

Construction / Fit-out Management

Tenant Mix

Strategic Marketing

Mall Management



Strategic Marketing

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Over 80+ Retail Experts with local insights and international experience

“In this chaotic scenario, Jones Lang LaSalle brings an organised sanity to the entire process. They work diligently along with the Clients and are always ‘part of the team’. They work for a win-win solution for both the client and the developer. We hope to further engage with the firm going forward”

Govind ShrikhandeCustomer Care Associate and

Managing DirectorShoppers Stop Ltd

17.4 million sq. ft. leased in last 48 months*

Exclusive leasing mandates for over 31 malls andpreferred leasing mandates for over 20 projects*

Comprehensive Retail Real Estate solutions - Development Advisory, Leasing, Marketing etc.

*As of December 2012

Retail Transactions

New Market Entry Strategy


Development Consultancy


Tenant Mix

Strategic Marketing

Mall Management



Strategic Marketing

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Over 80+ Retail Experts with local insights and international experience

“In this chaotic scenario, Jones Lang LaSalle brings an organised sanity to the entire process. They work diligently along with the Clients and are always ‘part of the team’. They work for a win-win solution for both the client and the developer. We hope to further engage with the firm going forward”

Govind ShrikhandeCustomer Care Associate and

Managing DirectorShoppers Stop Ltd

17.4 million sq. ft. leased in last 48 months*

Exclusive leasing mandates for over 31 malls andpreferred leasing mandates for over 20 projects*

Comprehensive Retail Real Estate solutions - Development Advisory, Leasing, Marketing etc.

*As of December 2012

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Scope of Services


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Total Retail SolutionsTotal Retail Solutions

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Retailer Services


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Scope of Services – Retailer Services

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End to End Solution Portfolio

Retail Advisory

Transaction Management

Project Development

Services

Lease Administration

Integrated Facility

management

• Market Research • Market Planning and Competition Analysis• Growth Strategy - Business Location Advisory

• Market Entry/ Roll Out Strategy• Portfolio/ Network Planning – Footprint Expansion and

Consolidation

• Site Selection and Acquisition

• Managing client risk including :• stakeholder management• Project planning• Procurement• Design & Construction• Budget & Quality • Lease Abstraction and Database Management

We derive value across the entire real estate life cycle

Scope of Services – Retailer Services

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End to End Solution Portfolio

Retail Advisory

Transaction Management

Project Development

Services

Lease Administration

Integrated Facility

management

• Market Research • Market Planning and Competition Analysis• Growth Strategy - Business Location Advisory

• Market Entry/ Roll Out Strategy• Portfolio/ Network Planning – Footprint Expansion and

Consolidation

• Site Selection and Acquisition

• Managing client risk including :• stakeholder management• Project planning• Procurement• Design & Construction• Budget & Quality • Lease Abstraction and Database Management

We derive value across the entire real estate life cycle

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Scope of Services-Retailer Services

Representing 60 big box chain stores including hypermarkets, supermarkets, electronics, home

furnishing and departmental stores etc.

Special tie up with 8 Multiplex chains across India

250+ Indian and International retail brands as clients

Market Research

Market Entry Strategy

Location Advisory

Property Sourcing

Sale & Leasing

Relocation Services

Interior Fit-out

Retail Advisory and Transaction ManagementScope of Services-Retailer Services

Representing 60 big box chain stores including hypermarkets, supermarkets, electronics, home

furnishing and departmental stores etc.

Special tie up with 8 Multiplex chains across India


Market Research

Market Entry Strategy

Location Advisory

Property Sourcing

Sale & Leasing

Relocation Services

Interior Fit-out

Retail Advisory and Transaction Management

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ANALYSISPLANNING

Determine Requirements

Create Market Penetration Strategies

Analyzing Location Specifics & Market

Sentiments

Sourcing of Options

Presentation of Options

EXECUTION DELIVERY

LOI Negotiation

Negotiation of Agreement Clauses

Documentation

Closure of Financials & Document Diligence

Document Registration

Property HandoverCompetitor Analysis

Our MethodologyRetail Advisory and Transaction Management

ANALYSISPLANNING

Determine Requirements

Create Market Penetration Strategies

Analyzing Location Specifics & Market

Sentiments

Sourcing of Options

Presentation of Options

EXECUTION DELIVERY

LOI Negotiation

Negotiation of Agreement Clauses

Documentation

Closure of Financials & Document Diligence

Document Registration

Property HandoverCompetitor Analysis

Our MethodologyRetail Advisory and Transaction Management

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Phase 1 - Retail Advisory

Expansion Plan Advisory

4Market Research

1 2Market Entry

StrategyExpansion

Plan Advisory

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Strategic Location Advisory

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Retail Real Estate marketOverview

Profiling of retail micro markets

Emerging growth corridors

Growth markets and future growth direction in the city

Demand Supply parameters

Subject City Retail Real Estate market Analysis:

• Socio Economic Demographics• Mapping the city growth

corridors• Stock Supply of organized retail

real estate• Key Characteristics of major

high streets• Spatial distribution of shopping

malls Competitor Analysis:

• Identification of major competitors

• Performance benchmarking and store location strategy

• Market share Analysis Roadmap ahead for entry

Store Location Evaluation wrtMacro dynamics:• City Growth Corridors• Retail Market overview• Demographic distribution

Store Location Evaluation wrt micro dynamics:• Mall/ High Street Profiling• Store Location Characteristics• Competitor Profiling

Market expansion roadmap• Shortlisting of Zones and Quadrants• No of stores, format and sizing

Phase 1 - Retail Advisory

Expansion Plan Advisory

4Market Research

1 2Market Entry

StrategyExpansion

Plan Advisory

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Strategic Location Advisory

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Retail Real Estate marketOverview

Profiling of retail micro markets

Emerging growth corridors

Growth markets and future growth direction in the city

Demand Supply parameters

Subject City Retail Real Estate market Analysis:

• Socio Economic Demographics• Mapping the city growth

corridors• Stock Supply of organized retail

real estate• Key Characteristics of major

high streets• Spatial distribution of shopping

malls Competitor Analysis:

• Identification of major competitors

• Performance benchmarking and store location strategy

• Market share Analysis Roadmap ahead for entry

Store Location Evaluation wrtMacro dynamics:• City Growth Corridors• Retail Market overview• Demographic distribution

Store Location Evaluation wrt micro dynamics:• Mall/ High Street Profiling• Store Location Characteristics• Competitor Profiling

Market expansion roadmap• Shortlisting of Zones and Quadrants• No of stores, format and sizing

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Phase 2 – Transaction Management

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Brand Entry/Expansion PlanCreate a strategic leasing plan for the brand

Developer/Landlord introductionIdentify the suitable projects/ Site

Check with client on suitability of the project

Negotiation

Execution Delivery


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Brand Entry/Expansion PlanCreate a strategic leasing plan for the brand

Developer/Landlord introductionIdentify the suitable projects/ Site

Check with client on suitability of the project

Negotiation

Execution Delivery

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Execution Delivery

Assistance in Documentation

Deal Closure


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Execution Delivery

Assistance in Documentation

Deal Closure

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Our Proven Track Record

8 formats 220 stores 7 million sq.ft

4 formats 8 stores 520,000 sq.ft


975,000 sq.ft2 format 15 stores

1.15 million sq.ft39 stores7 formats

Illustrative Retail Brands – Transaction Management

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Our Proven Track Record


4 formats 8 stores 520,000 sq.ft


975,000 sq.ft2 format 15 stores

1.15 million sq.ft39 stores7 formats

Illustrative Retail Brands – Transaction Management

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A Few of Our Esteemed Clients

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A Few of Our Esteemed Clients

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Case Study 1Pizza Express- Business Location Advisory

Situation• The client appointed JLL to strategize and develop an actionable roll out

strategy for expanding its footprint across India.

Scope of Services• At the outset, a ranking of cities was developed – taking into

demographic profile, retail estate scenario (present and in near future)

• Within each of the selected cities a complete market planning exercise was undertaken highlighting major catchment characteristics, retail real estate market scenario, competition footprint mapping etc.

• A comprehensive roll out strategy for a 3 yr period was developed and is presently being implemented through our transaction management services

Our Value Add• The brand mandated JLL as an exclusive real estate partner for Advisory

and Transaction Management

• JLL helped the brand to establish its footprint in India – with its first store in Colaba, Mumbai. Whilst the roll out strategy is still further being implemented by JLL.

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Case Study 2US Based Global Retailer - Real Estate Business Plan for a Build verses Lease Strategy

Situation•The Client appointed JLL to strategize the roll out framework and advise on

the lease vs buy options within the 20 selected cities.Scope of Services•Analyze the selected cities based on real estate trends, pricing cycles and

global and national economic growth parameters•Demarcate micro markets within each selected city , identify and analyze the

growth trends for retail and commercial sector and analyze future growth potential•Prepare a detailed forecasting model to assess potential for growth in retail

prices in identified micro-markets and finalize the lease or buy decisions based on the model

Our Value Add• JLL successfully validated the investment strategy for 20 selected cities.

Validation for another 60 cities based on the same framework is under discussion

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Case Study 3US Based Global Retailer – Parking Demand Assessment Model

Situation•The Client appointed JLL for Parking Demand Assessment Model for 8 cities

for Indian Retail.Scope of Services•To evolve a parking standard for the city / catchment in consideration

keeping in mind the macro demand and micro site related aspects.•Analyze the hourly variation of traffic volume on an average for 4 wheelers

and 2 wheelers.•Prepare a simple framework for BD team to arrive at the proposed parking

necessary for retail format store.• Prepare a detailed forecasting model to assess potential for growth in

identified micro-markets and parking demands.•To describe the operating models of parking operator in India and partnership

format between developer and parking operator.Our Value Add•Derived the most viable operating model and forecasted the parking demand

by detailed analysis of 8 cities.

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Case Study 4

Situation•The client intends to evaluate various micro markets in select cities of Bangalore, Hyderabad and Chennai for potential

investment decision and expansion in the retail sub- sector. JLL undertook the study to assess the market for retaildevelopment.

Scope of Services•Overview of the city, its demographic & socio-economic characteristics of the population of the City

• Infrastructure development initiatives in the city and future growth direction;

•Macro-market assessment of core real estate sectors in the city - residential, corporate /office, retail and hospitality

•Detailed Micro Market scan for Retail sub sector and its trends covering Existing & Proposed developments in particular

•Demand-supply scenario analysis and gap assessment for future based on secondary data/ information

•Comparative Analysis on Micro markets

•Ranking of Micro Markets for future Retail Investments

•Summary outcome of the market assessment and conclusions on way forward

Food Express – Real Estate Market Research & Retail Sub-sector Assessment

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Case Study 5Godfrey Philips India – Retail Location Strategy for Delhi & Mumbai

Situation•Godfrey Phillips India Ltd proposed to expand its retail business portfolio and thus

planned to diversify into premium accessories segment.

•The client required a well-planned retail store location strategy complementing the proposed concept and positioning for the conceived brand.

Scope of Services• JLL - Shopping Centre Advisory clearly mapped out the retail store location strategy

for the client in addition to providing a basic profiling of the retail – real estatescenario of major metropolitan cities and broader premium accessories segment inIndia.

Our Value Add•The client was able to rationalize its retail store location strategy and subsequently

the entry strategy for the newly proposed accessories brand.

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Situation/ Objective• Owner’s objective was to get HSP(High Street Phoenix) on top of mind for

Mumbai customers as one point stop for everything best in the city. . Itcovers 3.3 million sq. ft. of space over 500 best National andInternational brands

Initiatives/ Innovations• A unique case of mall redevelopment including refurbishment of existing

structure as well as building ground up

• Worked along with owners vision of advising what's best for the mall

• Introduced the concept of revenue sharing to make rentals feasible forretailers and mall getting higher revenue from stores over a period oftime

Our Value Add• Mall is 100% leased/operational

• Revenue sharing helped mall keeping track on non performing brandsand as a result of the same, the mall has already churned over 175 oddbrands in past 2 years which is good for any centre to get customersback with new and better brands

Case Study6High Street Phoenix, Mumbai

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• Exclusive mandate to market all the four Market City projects

in Kurla Mumbai, Pune, Bangalore and Chennai. totalling to

4.5 million sft.

• Only IPC in India to have the longest tenure mandate of such

massive development

• Successful planning and leasing out Three huge 1mn sq ft+

developments with almost all the star brands operating in

India like Zara, Mango, Jack n Jones, CK, FCUK etc

Case Study 7Market City Projects- Mumbai (Kurla), Pune, Bangalore, Chennai

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Situation• The client proposed to develop one of the largest mall in Noida spanning over 1

million sq ft of leasable area.

• The client’s major requirement was to revalidate their trade and tenant mix andassociated pricing strategy in lieu of the substantial future retail supply to bewitnessed in Noida.

Initiative and Value Add• To ratify and revalidate the proposed project product mix strategy, a structured

demand and supply analysis of the entire Noida retail real estate space wasundertaken.

• Also, and in-depth rental benchmarking exercise was undertaken by analyzingAverage Trading Densities of 600 individual stores spread across categories inNoida and Delhi NCR.

• Delivered a seamless, wide-ranging and clear perspective on the Retail Strategytaking into account all the potential parameters

Case Study 8DLF-Mall Of India, Noida

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Your Point of Contact

Pankaj RenjhenJoint Managing Director, RetailMobile No +91 9899218885Email: [email protected]

Shubhranshu PaniJoint Managing Director, RetailMobile No: +919820519899Email: [email protected]

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