Revenue Management for the Hospitality Industry

班級：碩流通一甲指導老師： 李治綱教授研究生： M98D0110 凃均維

Introduction• Differences are the result of an increasingly

common strategy to maximize revenue (and profits) in the Hotel industry.

• RM is a scientific technique that combines Operations Research, Statistics and CRM and categorizes customers into price bands, based on various services.

Why Revenue Management?

• Segmented Market

• Fixed Capacity

• Perishable Inventory

• Low Marginal Cost

• Advanced Sales

• Demand Fluctuations

How does it all work?

• Market Segment Identification table

• Demand Forecasting

• Allocation

• Overbooking

A B757 jet flying from Chicago to Boston. The aircraft has about 180 seats.

Challenges & Conclusion

• Measuring performance of an RM system is a major issue.

• Differential pricing is here to stay.

• RM can impact the motivational level of the employees.

END