rk 2016 barnett nano
TRANSCRIPT
Creative Urban Renewal
Rene Kooyman 2016 Barnett Symposium
The Urban questThe social, cultural and entrepreneurial element
What’s going on? Societal Transition
• From industrial production to a knowledge society• Urbanisation• Growth falters; is absent• Small and medium-sized enterprises (SMEs) of strategic value• The Sustainability Perspective unavoidable
From industrial production to a knowledge society
Changing perspectives:
• Long-term /top-down• Bottom-up cooperative
initiatives• From production to
services• The Sustainability
Perspective unavoidable
Size of EnterprisesBy sector across CCIs
eurokleis 2009
EDCCI: Page 64
Business categories• Artisan – Designer driven purely by aesthetic
motivation• Solo – Individual designer focused on growth• Creative Partnership – Two creative people• Designer and Business Partner – One creative and one business
partner• Designer and Licensing Partner – Designer under royalty contract• Designer and Manufacturer – Designer in contractual agreement with
manufacturer• Partnership with Investor – Designer in partnership with a formal
investor NESTA 2010
Rene Kooyman3 June 2014
The Urban Quest
Talking about cities • Demographics: aging population• Mobility: multicultural societies• Changing consumer patterns• The networks: a connected
societyAbandoned Industrial area's
Revitalisation
www.ideenpool.de/cureWP/
Cultural Factory Elbershallen
Creative Zone Innovator (CZI)
How is it done? The Methodology
1. Rethink; change design/thinking2. Identify your fundamentals: basic dimensions (learning lab, creative value chain, flow of diversity, business modeling)3. Define the Core Values4. Identify and select Sub-values5. Specify and select Indicators
Times to come: Agenda 2030
https://sustainabledevelopment.un.org/topics
Sustainable Development Goals2015 – 2030:
A plan of actionfor people, planet and prosperity
The Toolkit: building a Creative Economy
• Take Time: Creative Development is not done on a short-term strategy
• Persist: hold on to your perspective• Spread the word: communications
is key-factor• Build alliances: define, discuss and
re-define your projects• Learn when you move along......
That’sthe way it’s done!
2016 Barnett Symposium Rene [email protected]
http://www.ideenpool.de/cureWP/
rkooyman