CV of Ramesh Kumar, Research Analyst

Ramesh Kumar

Profile Summary

Career Snapshot

• Post Graduate Diploma in Management(PGDM) with Marketing and Human

Resource Management backed by Bachelor of Computer Application

• Working as Freelance consultant, and worked for companies; Cross Tab Marketing Services, Sapience Consultancy and Research, March Marketing Research and Consultancy and Titan Industries

• Total work experience added up to 8.3 years Proficiency Forte • Sectors worked for, Government of Andhra Pradesh, Aviation, Transport, Pharmacy,

Telecom, Electronics & Household Durables, Consultancy Companies, FMCG, Real Estate, Manufacturing to name a few

• Area of expertise in Market Research, Data Analysis, Consumer Trends, B2B, Report writing, Strategy Planning, Marketing

• Hands on experience on Profiling of Client, Estimation Analysis, Observation & Mystery Analysis, Customer Satisfaction Survey, Consumer Sentiment Index, Market Feasibility Analysis, Perception Analysis

• Conduct Market Research to analyze competitors, determine brand perceptions, evaluate market share and understand customer needs

• Well versed in using data analytics techniques to create/ resolve business use cases

• Experienced in gathering insights using structured and un-structured data

• Hands on experience on SPSS and Microsoft Office

Technical Skills

• Extensive experience in market research and statistical modeling • Proficient in database MS Access • Working knowledge of SPSS • Analytics: Skill Gap analysis, Content Analysis, Perceptual Map • Techniques: Regression, Clustering, Time series, Descriptive statistics, Sampling,

Hypothesis testing

Work Experience

2016 – Present Freelance

Freelance Consultant (February- 2016 to Present)

Brief

Working for 2 organization as outside consultant

Taking care of end to end activity of Market Research

Mob. – 9949918719, 9458497969

Email- kumarxramesh@gmail.com

https://in.linkedin.com/in/techcreze

CV of Ramesh Kumar, Research Analyst

Advising management and helping them to grow

2016 – 2016 Cross-Tab Marketing Services

Research Analyst (January-2016 to February-2016)

Brief

Was hired for Switzerland based client

Worked at client place for Aviation Industry

2009 – 2016 Sapience Consultancy and Research Pvt. Ltd. – Hyderabad

Senior Associate (May- 2009 to January- 2016)

Responsibilities

• Single handed managed for various projects allotted across diverse categories/ clients

• Data interpretation and reporting by using logical reasoning and statistical tools to

quantify the information gathered on a certain subject and relay the information

further to clients

• Advanced statistical analysis of data (as per job/client requirement) like

Correlation/Regression/Significance Tests

• Assessed Brand Health & Image to evaluate the effects of insights on Client &

Competitor Brands

• Provided necessary additional insights (statistical/non-statistical) to client

• Trend Analysis to spot patterns to assist predicting the future movements

• Worked with external data suppliers regarding data accuracy and integrity

• Was responsible for the development of client reports on current trends

• Assured that methods of data collection are effectively and accurate • Designed questionnaires based on activity objectives and market knowledge

Tasks: Client Servicing

• Understanding the client’s business and the current business problem

• Liaising with client and internal stakeholders during the entire project duration

Tasks: Project Management

• Involved in proposal writing and presenting to the client

• Was responsible to manage questionnaire flow designing

• Involved in Data analysis, Report writing, Presentation to the client

Tasks: Project Planning

• Was responsible for planning of the entire project cycle

• Involved in coordination with internal stakeholders on key timelines

• Was responsible for benchmarking of completion targets

• Organized and coordinated implementation of tasks to ensure compliance with goals

and unit objectives, as well as maintenance of optimal operating efficiency within the

unit

2008 – 2009 March Marketing Consultancy & Research- Hyderabad

CV of Ramesh Kumar, Research Analyst

Management Trainee (April – 2008 to March-2009)

Responsibilities

• Provided complete marketing & intelligence support to internal stakeholders by

preparing marketing briefs on prospects, markets and competitor activities to

support their efforts to win business

• Performed customer segment research

• Maintained company’s blog, online surveys, and brochures

• Researched on numerous issues associated with Joint Ventures and Technology

Collaborations

2007 Titan Industries Ltd – Hyderabad (2 Months)

Marketing and Research Intern

• Formulated questionnaire to estimate the awareness of Fastrack Eye Gear

• Carried out competitor analysis to determine market potential for Fastrack Eye Gear

• Conducted demographic analysis of survey response to determine the buying

behavior

• Examined dealer’s perception and performance of salesmen

• Analyzed effectiveness of advertisement designed for Fastrack Eye Gear

• Participated in Ad Campaign organized by the organization

Education

Miscellaneous & Additional Information

Miscellaneous

• Excellent oral and written communication skills

• Proven ability to collaborate as well as work independently

• Effective organizational and interpersonal skills

• Strong attention to detail

Additional Information

Date of Birth: 25th June, 1982

Nationality : Indian

Interest: Watching TV, Long

Drive, Listening old music, Net

surfing

66% 59%71% 56%

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20%

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60%

80%

1997 2000 2004 2008

Education Class / Degree Board/ University

10th M P Board, Bhopal

+2 , ( PCM) M P Board, Bhopal

BCA MCRPV, Bhopal

PGDM ( Marketing & HR) DCM, Hyderabad

10th

10th 12th

10th

BC

A

PG

DM