roadshow asia xs2 theworld
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Mobile Road Show Asia
“Tips on making a Great App”
Sander Munsterman
Email: [email protected]
Twitter: SanderMobile
LinkedIn: Sander Munsterman
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What we are • Mobile Marketing Company• Innovative full service mobile solution supplier
What we do • Consultancy – Strategic, Tactical, Creative, analysis• Production – Products and technical delivery• Delivery – Shortcode Text and iframe distribution
Awards & honours• Silver award Lions award in Cannes 2009 • Nominee MEFFY award London 2009• MCA – Silver award for Kodak Best mobile concept 2009• Gold winner New York Festival Award 2009• MCA – Bronze in “Best Handset Application” 2008• MCA – Nominee “Best Mobile Travel Concept” 2008• MMA Global Marketing awards – Best Mobilebranding application 2008
About XS2TheWorld
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… Supporting evolution
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Variety is here to stay…
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Different OS
Different functionality
Different keyboards
Different screens
Different maximum Application sizes
Different touch screens
Differences in API (3D)
That means …
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What we learned?
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2 Case studies
Fanta Stealth Sound System
Guinness Passport to Greatness1)
2)
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Case 1: Video Guinness
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“The Guinness Passport to Greatness” wireframes
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Case study Fanta app
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“The Stealth Sound System” wireframes
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Tips we learnt from developing Apps:
• Keep it simple – focus on main features
• Specify your audience
• Carry out extensive testing and user testing
• Be prepared to change your concept
• Think carefully about the required features
• Think about the design
• Think multi-platform
• Always remember the user is in control
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Conclusions Guinness & Fanta
• Always have client meetings
• Advice client about mobile strategy: Strongly/A little
• Create storyboard & mock-ups/wireframes in collaboration with client
• Get approval for design and features (avoid multiple correction rounds)
•Think multi-platform (low-end phones: 300KB)
• Once the app is ready - TEST (with client & children (users!!)
• Black box testing
• White box testing
• Guinness: 6 weeks – Fanta 3 weeks
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Beyond the mobile technology….
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Managing the (project) life cycle….
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Many thanks for your attention !!