rockit presentation
TRANSCRIPT
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Rockit Campaign
Corina GebbersTyler Clarke
Jason Lemley
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Who’s Happy?
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- ¼ calories of a Krispy Kreme donut
- Backpacks; unique size
- Chelan Fresh global image; taste
- Coolness factor; compete on the trading floor; package appeal
- Nutritional snack alternative
- Convenience
- Quality
- Acceptance
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Target Buyer Target User
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Cool
Convenient
Appeals to mom and kids
Bottom Line