rovescia l'imbuto, il socialneuromarketing in azione
DESCRIPTION
Rovescia l'Imbuto, ovvero il SocialNeuroMarketing in azione per creare gli eVangelisti della fan-economy.TRANSCRIPT
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Rovescia l’Imbutocrea eVangelisti
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http://www.flickr.com/photos/brentdanley/2205021283/sizes/o/in/photostream/
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5.000.000 2.000.000 1.000.000 250.000 35.000anni fa
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5 milioni di anni fa
Neo-Cortex
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150 milioni di anni fa
Neo-CortexCervello Limbico
5 milioni di anni fa
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250 milioni di anni fa.
150 milioni di anni fa
Neo-CortexCervello Limbico
5 milioni di anni fa
Old Brain
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3 Neo-Cortex5 milioni di anni fa
PENSA
150 milioni di anni fa
Cervello LimbicoSENTE
250 milioni di anni fa.Old BrainDECIDEuno
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6 stimoli per l’Old Brain
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Attira l’interesse
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Crea Clienti soddisfatti
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Fan-Economy
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Rovescia l’imbuto
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Crea eVangelisti
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NOI
Conc 1
Conc 2
Conc 3
Conc 4
0 17,5 35 52,5 70
4
7
14
37
67
% Engagement = Parlano / Mi Piace Totale
UN CASO REALE
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Neuro Posting
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Neuro Posting
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http://www.flickr.com/photos/barron/315116528/sizes/o/in/photostream/
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Tweets that contain less than 100 characters receive 17% higher engagement than longer Tweets.
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Tweets with one or two hashtags have 21% higher engagement than those with three or more hashtags.
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Neuro Posting
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http://www.flickr.com/photos/pedromourapinheiro/2022655147/lightbox/
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Neuro Posting
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http://www.flickr.com/photos/devos/2849888255/sizes/l/in/photostream/
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Neuro Posting
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http://www.flickr.com/photos/myklroventine/3261364899/sizes/o/in/photostream/
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Neuro Posting
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http://www.flickr.com/photos/zara/12597761/sizes/o/in/photostream/
Storytelling
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Neuro Posting
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Tweets with image links (such as pic.twitter.com, yfrog.com, instagr.am and twitpic.com) have engagement rates two times higher than Tweets without image links.
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Maurizio Battelli@maubatt