royal dutch shell

LOGO

Introduction to Services ERP

It is the largest energy company and the second-largest company in the world by revenues

Provide fuel to 10 mn customers each day through our 44,000 service

stations worldwide

Products and Services are also designed to meet the needs of businesses Construction to Aviation Chemicals to Shipping industry

Shell Operating subsidiaries are divided into… Exploration & Production Oil products Chemicals Gas & Power (Other small divisions include Coal, Hydrogen, Forestry and Renewables) Worldwide business, over 100 countries

Royal Dutch

Netherland

Shell Transport

British

60% 40%

History • 1907 Shell and Royal Dutch merged,

• Headquarter: Hague, Netherlands • Registered Office: London, UK • CEO: Peter Voser

1 Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn reporting solution to all SERP entities

2

3

4

5 Drive Shell ESSA standards:- Eliminate-Simplify-Standardize-Automate

Minimize complexity and cost

Maximize the use of global processes and tools for MI

Remove localized, heterogeneous solutions currently in place

2 Minimize complexity and cost

1

3

4


Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn reporting solution to all SERP entities



3 Maximize the use of global processes and tools for MI

1

2

4





4 Remove localized, heterogeneous solutions currently in place

1

2

3






1

2

3

4 Remove localized, heterogeneous solutions currently in place




Deliver new Business Objects Frontend A redesigned & streamlined SAP Data Warehouse Later Further enhance Financial Consolidation Solution. User base of 6500 users across 21 countries in Q1 2010 SERP will drive radical changes for the way we do business and is fully

aligned with Corporate & Finance strategies

SERP – High Level Architecture

Crystal Reports

Web Intelligence

XCelsius

Reporting Analysis Dash boarding

SAP Integration Kit/Business Objects Enterprise

SEM Business Warehouse

LSA Design

BCS –

Financial

Consolidation

Source System Non SAP Source

BO Reporting Frontend

BI/BO Integration

SAP Data Warehouse –

Financial & Operational Data

Layer

R/3 Source

Standard Staging Process

To Business Objects

Data Sources

Presentation/Reporting Layer (Architected Data Marts)

Data Acquisition Layer

Data Warehouse Layer

Operational Data Store

Not Integrated Data

Integrated Data

Source Data System

Reporting Applications

Which tool for which purpose…

Web Intelligence

Xcelsius Crystal Reports .

• Reporting & Analysis. • General Interactive Reporting. • BW in place. • Target Audience: Casual Business User.

• Reporting & Analysis. • General Interactive Reporting. • BW in place. • Target Audience: Casual Business User.

• Dashboards & Visualizations. • BW in place • Architecture: Query as Web Service with OLAP

universe &/or Live Office. • Target Audience: Business Users.

SERP – Authorization Overview

Users classified as Info worker / Info consumer

Full SAP Authentication

BW will remain main driver for BO authorization

Authorized by functional area

Restricted Access to download Excel

Data access will be restricted to Company Code

dependent on functional area

+ 100 countries where we operate

~101,000 number of employees

2% amount of world’s oil we produce

3% amount of world’s gas we produce

3.1 million barrels of gas and oil we produce every day

44,000 Shell service stations worldwide

145 billion litres of fuel sold

>35 refineries and chemical plants we run

1 ranking by Fortune 500

Strengths

Major oil & Gas Producer

Major projects & exploration acreage

Substantial near growth

Rapid expansion in petrochemicals, Marine & aviation industry

Quality, reputation

Opportunities

Rising energy consumption

Large area of under explore territory

Innovation an technology development

Threats

Price infaltion/deflation

Strong competition

Competitors new products and innovation

Weaknesses

Limited operational or Financial freedom

In some products Cost & Efficiency disadvantage

Rising Investment requirement

S W

T O

SWOT ANALYSIS

LOGO

Any Questions ???

Prepared by:

Yuvraj Zala

royal dutch shell

Technology