rtb update 4 - peter loell, resolution
DESCRIPTION
TRANSCRIPT
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AGENDA • Status
• Nyt på markedet
• Hvad bringer de næste måneder
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STATUS
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BUDMULIGHEDER PER MÅNED
0
500.000.000
1.000.000.000
1.500.000.000
2.000.000.000
2.500.000.000
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-
1.000.000.000
2.000.000.000
3.000.000.000
4.000.000.000
5.000.000.000
6.000.000.000
7.000.000.000
8.000.000.000
January '13 Januar '14
Imp
ress
ion
s
+90%
UDVIKLING PÅ ET ÅR
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UDVIKLINGEN ER OGSÅ VOLDSOM I EUROPA
Kilde: Adform RTB rapport
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TOP 5 FORMATER
0
500.000.000
1.000.000.000
1.500.000.000
2.000.000.000
2.500.000.000
3.000.000.000
3.500.000.000
300x250 728x90 160x600 110x80 930x180
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UDVIKLING I CPM
Januar '13 Januar '14
cp
m
+21%
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2014 TEMAER
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1. Kvalitet
•Viewability standardisering
•Brand safety filters
2. Bedre impact inventory
•Video/take-over
3. Data Pre-bid modifiers
•API – elementer
•CPS
4. Forbedret DCO / Rec. Engines
5. Den mobile sygdom…
HVAD SÆTTER DAGSORDENEN DE NÆSTE MÅNEDER..
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VÆR LIDT MERE KRITISKE…
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Læsser vi egentlig det vi klikker på ?
55% af brugerne tilbringer mindre end 15 sekunder aktivt på siden
TÆNK OVER DET
Chartbeat; Meta study http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/
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TÆNK OVER DET – LÆSER VI DET VI DELER?
Chartbeat; Meta study http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/
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TÆNK OVER DET – ER TOPPEN VIRKELIG POPPEN?
Chartbeat; Meta study http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/
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KÆRE MASKINE…HVEM BESØGER MIG….
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LIDT AFSLUTTENDE TANKER
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AD-TECHNOLOGY
VENTURE CAPITAL
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AD-
VENTURE
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BURDE DET IKKE VÆRE DET PRAGMATISKE OG
EVIDENS DER BLEV SAT I HØJSÆDET?
Hvordan kan der være så mange
dogmer i en data-drevet verden ?
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