Running a successful Innovation Center at a Fortune 500 company

Preston SmalleyProduct Guy and Entrepreneur

Comcast Silicon Valley Innovation Center

Frequently heard comments:

• No one believes in “Lean Startup” at my company so I’m stuck.

• My team is booked on “roadmap” projects with no time to innovate.

• I’ve used Lean Startup on one project but can’t scale beyond that.

App Store Launch

Ask for Forgiveness

Not Permission

Build credibility thru projects,before scaling

??Ideation

“Seed”“Series

A” “Series B”or

“Acquisition”

?

Don’t just swing for homeruns

Hack Days

Adapt Ash Maurya’s Lean Canvas to fit within your large companyProblem Solution Unique

ValueProp

Customer Segments

Unfair Advantage

Metrics Channels

Cost (adapted)

Revenue (adapted)

Strategic Fit (added)

Watch out for corporate

“antibodies”

When to *still* use

Vanity Metrics

Running an Innovation Center:

4. Adapt Lean Canvas for your company

6. Use vanity metrics (but don’t believe them)

1. Ask for forgiveness, not permission

3. Don’t just swing for homeruns

5. Watch out for corporate antibodies

2. Build credibility thru projects—then scale

Running a successful Innovation Center at a Fortune 500 company

Preston SmalleyProduct Guy and Entrepreneur

Comcast Silicon Valley Innovation Center

@prestons | prestonsmalley.com