徐國峰 Hsu Kuo Feng

Running in China and

popular training methods HSU KUO FENG

Ｗhat have I been doing? 1. I am a book writer and translator.2. I am a pioneer who’ve promoted and introduced Pose Method, Daniels’ Running

Formula and other scientific running knowledge to the Chinese world.3. In 2015, I began the first running camp in China highlighting scientific training.

And now there are more than 1,500 similar camps around China. 4. I’ve certificated over 600 running coaches in Asia.

Source: Iranshao (2019), 2018 China Runner Survey.

1.Runner Portrait

42%

41%

16%1%

Race

Information &

Knowledge

Gear

Figure1: Running product

consumption preference

Training

Serious runner

Monthly running volume 147km

Annual income

Age

Married

Male

Female

￥156,000 CYN

38.3

67%

83.8%

16.2%

Runners mostly come from the richest cities,

e.g. Shanghai, Beijing and Guangzhou.

2.Training and Gear

57.2%

41.1%

0.5%

1.2%

Figure3:

Favorite data recording tool

APP

Wearable

None

Other

Figure4:

Most concerned data

1.Pace

3.Time4.Cadence

3.Heart Rate

2.Distance

0. 12.5 25. 37.5 50.

Figure2:

Group training experience

40% None

1.5% Other

5.5% Paid Camp/Course

11.3% With Colleagues

34.4% Free Camp

38.1% Running Club

Source: Iranshao (2019), 2018 China Runner Survey.

徐國峰 Hsu Kuo Feng

3.Information and KnowledgeTop 5 frequently used channel:

1. Web/App

2. WeChat

3. Books

4. WEIBO

5. Online Course

Top 5 popular content:

1. Training

2. Race Registration

3. Injury Prevention

4. Race Report

5. Gear

Top 5 paid source:

1. Books

2. Web/App

3. WeChat

4. Online Course

5. Magazine

Source: Iranshao (2019), 2018 China Runner Survey.

Training CampOrganizer:

-Sports gear Corp.

-Education firm

-Personal trainer

Group of runnersCoach:

-Head coach

-Coach team

Target race

Figure 5: Players in a Camp

-Wearables

-APP: analyze and collect data

-Interaction platform

-Training system/methods

1. Runners spend 1 to 4 months interact with coach and organizer, so that

they deeply penetrate into coach’s training philosophy and brands.

2. Collectivism culture.

徐國峰 Hsu Kuo Feng

Popular training methods • No method. Just run and accumulate the mileage. • Pose Method, Dr. Nicholas Romanov• Daniels’ Running Formula，Dr. Jack Daniels• Hansons Marathon Method, Luke Humphrey, Keith Hanson, Kevin Hanson• MAF Method, “The Big Book of Endurance Training and Racing”, Dr. Maffetone

徐國峰 Hsu Kuo Feng

Runners in China

crave new knowledge!

1. During the 30 years after 1981 (the first marathon took place in mainland China), there

was only 1 running book published per year on average. From 2014 until now, there are

more than 100 running books published during the 5 years.

2. Since 2015, 4 Running schools were established and have educated thousands of running

coaches.

………

Thank you.