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Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

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Demo-Version

Russia: Graders MarketAnalysis and Forecast to 2017 March 2013 Marketing Research

Bolshaya Novodmitrovskaya 23, build. 2, 4 floor, Moscow, 119034 Phone number: +7 495 988 96 06

e-mail: [email protected]

www.indexbox.ru

Market Research

Russia: Graders Market. March 2013 (Demo-version)

Brief OverviewThe report on the Russian graders market contains: Analysis and forecast of market dynamics; Structure of consumption by region; Analysis of domestic production, market shares of the main market players; Analysis of exports and imports; Analysis of factors, influencing the development of the market; Analysis of raw materials base; Analysis of the state of the consuming industries; Assessment and forecast of market development; Financial and economic profiles of the leading companies in the industry.

Methodology: Expert interviews with top managers of the largest players on the market; Analysis of information, received from the main market participants; An analysis of statistical information: o o o o o Federal Service of State Statistics (Rosstat); The Federal Customs Service (FTS); The Ministry of Economic Development; The Federal Tax Service; Industry associations.

The report will allow you to: 1. Identify key indicators of the market, build your own business forecasts, based on market data; 2. Evaluate the growth potential and threats in the market. Key figures presented in the report on the Russian graders market: Volumes of production, exports and imports; Indicators of market development; Consumption indicators.

The report contains the consensus market forecast based on the average value of the forecasts of market participants. As market experts are considered: manufacturers, importers, wholesale distributors, high-volume consumers, professional associations and unions, and trade publications. The experts, participating in the survey, are provided with special conditions on the purchase of the reports.

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Why People Choose Us We have been professionals in marketing research for over 9 years, and have completed over 1000 industry studies which are updated on a regular basis. We collect data via expert interviews with market participants. Industry experts verify all secondary information used in the report. We have an extensive database of economic information in almost every sector of the economy. Cross-analysis of related industries enables our clients to get a complete picture of the market of interest. Our own research methodology guarantees the consistently high quality of our work. We offer unique and individualized customer service: o Personal account on the website with a personal manager; o Monitoring of the status of your order online; o Pre-sale specialist advice and answers to post-purchase questions. We offer special conditions for the actualization of our research reports. If interested, find out about these conditions from our specialists now!

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Market Research

Russia: Graders Market. March 2013 (Demo-version)

Research DesignThe purpose of the study is to analyze the state of the Russian graders market and build a forecast of the industry in the medium term. Geography of the research: Russia Methodology 1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors sites, shopping sites, articles and reviews, reference materials), specialized publications, state and private media companies, marketing agencies, commercial databases, IndexBox Marketing own research. 2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market and the parties involved in it, their pricing and assortment policy. Data on market participants is gathered during the analysis of secondary information, and also by sending requests for price lists and other presentation materials. 3. The Expert Interviews with Market Participants analysis of secondary information is completed by expert interviews with

representatives of market participant companies manufacturers and trading companies.

Our approach to the estimation The consensus market forecast is the average value of the forecasts of market participants (experts). Experts As market experts are considered: manufacturers, importers, wholesale distributors, highvolume consumers, professional associations and unions, and trade publications. Expert opinions are collected during telephone interviews conducted by IndexBox on a regular basis (the standard is every six months, but can be more often, based on a special request or under conditions of high volatility in the market). IndexBox has created an extensive database of experts within key industries. The experts, participating in the survey, are provided with special conditions on the purchase of the reports.

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Russia: Graders Market. March 2013 (Demo-version)

Accuracy of forecasts The accuracy of forecasts is verified by experts in the given industry, based on the historical period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to create the overall average forecast Indicators 1. Consumption: Consumption is the main index estimated by our experts and features the dynamics of consumption in real terms in the short to medium term. Experts give an estimate of the potential volume of consumption in accordance with their expectations and production plans (for manufacturers). 2. Internal production: It is based on the projected volume of consumption and production capacity in any given industry, assessing, of course, and factoring in the dynamics of domestic production. 3. Imports and Exports: Takes into account the retrospective dynamics of export-import operations, strengths and weaknesses of the domestic production, changes in legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of a product, an assessment of the dynamics of imports and exports.

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Market Research

Russia: Graders Market. March 2013 (Demo-version)

Table of Contents1. Executive summary 2. Research design 3. Classification of graders 4. Characteristics of the raw materials base 5. Technology of production of graders 6. Characteristics of the Russian graders market in 2008 - 2011. Forecast for 2012 - 2017 6.1. Volume and dynamics of the Russian graders market in 2005 2010. Forecast for 2011 - 2017 6.2. Structure of the graders market: production, exports, imports, consumption 6.3. Level of concentration of production and characteristics of competition on the market 7. Characteristics of the domestic production of graders in 2008 - 2011. Forecast for 2012 - 2017 7.1. Volume and dynamics of the production of graders in 2005 - April 2012 7.2. Structure of the production of graders by regions of the Russian Federation 7.3. Manufacturing capacities and their level of loading 7.4. Main manufacturers of graders and their corresponding market shares 7.4.1. OJSC "BRYANSKIY ARSENAL" 7.4.2. CJSC "DORMASH" 7.4.3. CJSC "CHELYABINSKIE CONSTRUCTION-ROAD MACHINES" 7.5. Investment projects in the industry 8. Characteristics of the prices of graders 8.1. Dynamics of the manufacturers prices of graders in 2008 - April 2012 8.2. Comparison of manufacturers prices of graders by Federal Districts of the Russian Federation 9. Characteristics of the imports of graders to the Russian market 9.1. Volume and dynamics of the imports of graders 9.2. Manufacturing countries, importing graders to the territory of the Russian Federation 9.3. Foreign companies, manufacturers of the graders, imported to the Russian Federation 9.4. Russian companies, recipients of the imports of graders 9.5. Structure of the imports of graders by regions of the Russian Federation 10. Characteristics of the Russian exports of graders 10.1. Volume and dynamics of the Russian exports of graders 10.2. Recipient countries of the Russian exports of graders 10.3. Manufacturing companies, supplying graders for exports 10.4. Sending regions of the Russian exports of graders 11. Factors, influencing the development of the graders market 11.1. State of the construction industry

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11.2. State of the forestry industry 12. Characteristics of the consumption of graders 12.1. Volume and dynamics of the consumption of graders in 2008 - 2011. Forecast for 2012 - 2017 12.2. Volume and structure of the consumption of graders by Federal Districts of the Russian Federation in 2008 - 2011. Forecast for 2012 - 2017 12.3. Structure of the consumption of graders by industries in 2008 - 2011. Forecast for 2012 - 2017 12.4. Balance between production and consumption of graders in 2008 - 2011 13. Forecast for the development of the graders market in 2012 - 2017 13.1. Evaluation of the potential volume of supply of graders in 2011 - 2017 13.2. Evaluation of the development of the graders market after Russias accession to the WTO Appendix 1. Financial and economic indicators of the industry Revenue (net) from sales of production, in 2006 - 2010, in billions of RUR Commercial and management expenses in 2006 - 2010, in billions of RUR Cost of goods sold in 2006 - 2010, in billions of RUR Gross profit from sales of production in 2006 - 2010, in billions of RUR Investments in the industry in 2006 - 2010, in thousands of RUR Average number of employees in the industry in 2006 - 2010 Appendix 2. Profiles of the leading manufacturers Contact data Registration data Company management Daughter companies Main shareholders Balance sheet of the company Profit and loss statement of the company Main financial indicators of the company

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Russia: Graders Market. March 2013 (Demo-version)

Data, presented in Tables Dynamics of the graders market in 2007 - 2016 Production of graders in 2008 - April 2012, in units Volume of production of graders by types in January - April 2012, in units Production of graders by Federal Districts of the Russian Federation in 2005 - April 2012, in units Average manufacturers prices of graders in the Russian Federation in January 2007 - April 2012 Volume of the imports of graders by manufacturing countries in 2011, in units Volume of the imports of graders by manufacturing companies in 2011, in units Volume of the imports of graders in the Russian Federation by importing companies in 2011, in units Volume of the imports of graders by recipient regions of the Russian Federation in 2011, in units Volume of the Russian exports of graders by recipient countries in 2011, in units Volume of the Russian exports of graders by manufacturing companies in 2011, in units Volume of the Russian exports of graders by sending regions in 2011, in units Forecast for the volumes of consumption of graders until 2017 by Federal Districts of the Russian Federation

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Data, presented in Figures Volume of supply on the graders market in 2007 - 2016 Production of graders in 2009 - April 2012, in units Production of graders in January 2008 - April 2012, in %, to the analogical period of the previous year Production of graders in 2008 - 2011, in units Structure of the production of graders in January - April 2012 by types, in units Structure of the production of graders by Federal Districts of the Russian Federation in January - April 2012 Structure of the production of graders by Federal Districts of the Russian Federation in 2008 - 2011 Indexes of the average manufacturers prices of graders in the Russian Federation in January - April 2012 Indexes of the average manufacturers prices of graders in the Russian Federation in January - April 2012 Dynamics of the average manufacturers prices of graders in the Russian Federation in January 2009 -April 2012, deviation in %, to the analogical period of the previous year Comparison of the average manufacturers prices of graders by Federal Districts of the Russian Federation, in April 2012 Dynamics of the imports of graders in the Russian Federation in January - April 2012, in units Structure of the imports of graders in the Russian Federation by manufacturing countries in 2011 Structure of the imports of graders in the Russian Federation by manufacturing companies in 2011 Structure of the imports of graders in the Russian Federation by importing companies Structure of the imports of graders by recipient regions of the Russian Federation in 2011 Dynamics of the Russian exports of graders in 2011, in units Structure of the Russian exports of graders by recipient countries in 2011 Structure of the Russian exports of graders by manufacturing companies in 2011 Structure of the Russian exports of graders by sending regions in 2011 Dynamics of the consumption of graders in the Russian Federation in 2008 - 2017, in units

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Market Research

Russia: Graders Market. March 2013 (Demo-version)

Executive Summary*

Key figures and conclusions about the market

The volume of supply on the Russian graders market in 2012 was almost units, which is % higher than the the same figure for 2011. It should be noted that the volume of imported products on the graders market was %. The volume of production of graders in 2012 was units, which is % higher than the volume of production in 2011. The largest share (%) of all graders manufactured in the Russian Federation in 2012 belongs to the Federal District. In 2012, the import volume of graders in Russia amounted to units in physical terms and to thousand USD in value terms. In 2012, the volume of the Russian exports of graders was units, which was equal to thousand USD in value terms.

*The information provided from this point on in this demo version is for illustrative purposes only, so that you can get a general overview of how our reports look like. If you need more information, you can contact us at: [email protected]

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Russia: Graders Market. March 2013 (Demo-version)

6. Characteristics of the Russian graders market...6.1. Volume and dynamics of the Russian graders market in 2007 - 2012. Forecast for 2012 2017The volume of supply on the Russian graders market in 2012 was almost units, which is % higher than the the same figure for 2011. It should be noted that the volume of imported products on the graders market was % of the total market.

Source: Data (Rosstat, FTS), Analysis (IndexBox) Fig. 1. Volume of supply on the graders market in 2008 - 2012 and forecast for 2013 -2017, in thousands of units (base scenario)

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Russia: Graders Market. March 2013 (Demo-version)

6.2. Structure of the graders market in Russia: production, exports, imports, consumptionThe volume of imports of graders in 2012 was about units, which was % of the total market volume. A more detailed analysis of the imports and exports is presented below. Table 6. Volume and dynamics of the graders market in 2008 - 2012 and forecast until 2017, in thousands of units2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F

Volume of production

In units In %, to the previous year

%

%

%

%

%

%

%

%

Volume of exports

In units In %, to the previous year

%

%

%

%

%

%

%

%

Volume of imports

In units In %, to the previous year

%

%

%

%

%

%

%

%

Volume of total supply

In units In %, to the previous year

%

%

%

%

%

%

%

%

Source: Data (Rosstat, FTS, Expert opinion), Analysis (IndexBox)

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Market Research

Russia: Graders Market. March 2013 (Demo-version)

Production Exports

Consumption Imports

2008

2009

2010

2011

2012

2013F

2014F

2015F

2016F

2017F

Source: Data (Rosstat, FTS, Expert opinion), Analysis (IndexBox) Fig. 6. Volume and dynamics of the graders market in 2008 - 2012 and forecast until 2017, in thousands of units

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Market Research

Russia: Graders Market. March 2013 (Demo-version)

7. Characteristics of the domestic production of graders in Russia in 2007 - 2012Characteristics of domestic production - Volume and dynamics by type of product

- Production capacities- Structure of production - Main producers and their market shares

7.1 Volume and dynamics of graders production in 2007 - 2012In 2011, the volume of production was higher than for the analogical period of the previous year.

Source: Data (Rosstat), Analysis (IndexBox) Fig. 8 Graders production in 2007 - 2011, in thousands of units

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Russia: Graders Market. March 2013 (Demo-version)

Source: Data (Rosstat), Analysis (IndexBox) Fig. 9 Graders production in 2011 - 2012, in thousands of units and in %, to the previous year

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Market Research

Russia: Graders Market. March 2013 (Demo-version)

7.6 The main manufacturers of graders and their corresponding market sharesThe main manufacturers of graders in Russia in 2011 were Company A, Company B, and Company C. They produced , , and units, respectively. They were followed by Company D ( units, equal to % of the total production) and Company E ( units - %). Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010 - 2011, in thousands of units Manufacturer OTHERS TOTAL Production Market of graders, share in units Source: Data (Company data), Analysis (IndexBox) Region

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Russia: Graders Market. March 2013 (Demo-version)

8. Characteristics of graders prices8.1. Dynamics of manufacturers prices of gradersManufacturers prices of graders have been fluctuating a lot in the last 5 years from RUR/ton in 2007, through RUR/ton in 2009 to RUR/ton in December 2012. In 2012, the prices were lower in , when they were equal to RUR/ton. They reached their highes t value in , when they were RUR/ton, which was % more, compared to the analogical period of the previous year. Table 20. Average manufacturers prices1 of graders in Russia in January 2007 November 20122011 In % to analogica In % to In % to In In RUR/ In RUR/ In RUR/ In RUR/ l period December of the RUR/ ton ton ton ton of the the previous previous ton previous year month year % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % 2007 2008 2009 2010 2012 In RUR/ ton In % to In % to analogical December of period of the the previous previous year year % % % % % % % % % % % % % % % % % % % % % % % % In % to the previous month % % % % % % % % % % % %

January February March April May June July August September October November December

Source: Data (Rosstat), Analysis (IndexBox)1

Manufacturers prices subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market (excluding value added tax, excise duty and other taxes not included in the cost).

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Market Research

Russia: Graders Market. March 2013 (Demo-version)

9. Characteristics of the imports of graders to the Russian market9.1. Volume and dynamics of the Russian imports of graders

The volume of Russian imports of graders in 2011 was units. The largest amount of graders was imported in , when were imported units. Table 22. Dynamics of the imports of graders in the Russian Federation in January-December 2011, in units Month January February March April May June July August September October November December Total Quantity, in thousands of units Source: Data (FTS), Analysis (IndexBox) % % % % % % % % % % % In %, to the previous month

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Russia: Graders Market. March 2013 (Demo-version)

Source: Data (FTS), Analysis (IndexBox) Fig. 18. Dynamics of the imports of graders in the Russian Federation in JanuaryDecember 2011, in units

9.2. Manufacturing countries, leading suppliers of the imported graders on the territory of the Russian FederationCountry A was the leader in terms of imports of graders (in physical terms) in 2011, with a share of % of the total. The country imported units of graders in 2011. The second place was taken by Country B, which in 2011 imported units of graders (a share of %, respectively). In the third place was Country C with a share of %.

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Country A 16.7% Country B 8.3% Country C 12.5% 20.8% Country E 16.7% 25.0%

Country D

OTHERS

Source: Data (FTS), Analysis (IndexBox) Fig. 20. Structure of the imports of graders in the Russian Federation by manufacturing countries in 2011 in physical terms Table 24. Volume of the imports of graders in the Russian Federation by manufacturing countries in 2011, in units Country of origin Country A Country B Country C Country D Country E OTHERS TOTAL Source: Data (FTS), Analysis (IndexBox) Net weight, in units Share, in % % % % % % % %

9.3. Foreign companies, manufacturers of the graders, imported to the Russian FederationCompany A was the leader in terms of imports of graders (in physical terms) in 2011, with a share of % of the total. The company imported units of graders in 2011. The second place was taken by Company B, which in 2011 imported units of graders (a share of %, respectively). In the third place was Company C with a share of %.

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Company A 16.7% Company B 8.3% Company C 12.5% 20.8% Company E 16.7% 25.0%

Company D

OTHERS

Source: Data (FTS), Analysis (IndexBox) Fig. 22. Structure of the imports of graders in the Russian Federation by manufacturing companies in 2011 in physical terms Table 26. Volume of the imports of graders in the Russian Federation by manufacturing companies in 2011, in units Manufacturing company Company A Company B Company C Company D Company E OTHERS TOTAL Source: Data (FTS), Analysis (IndexBox) Net weight, in units Share, in % % % % % % % %

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Russia: Graders Market. March 2013 (Demo-version)

10. Characteristics of the Russian exports of graders10.1. Volume and dynamics of the Russian exports of graders

The volume of Russian exports of graders in 2011 was units. The largest amount of graders was exported in , when were exported units. Table 31. Dynamics of the exports of graders in the Russian Federation in January-December 2011, in units Month January February March April May June July August September October November December Total Quantity, in thousands of units Source: Data (FTS), Analysis (IndexBox) % % % % % % % % % % % In %, to the previous month

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Source: Data (FTS), Analysis (IndexBox) Fig. 27. Dynamics of the exports of graders in the Russian Federation in JanuaryDecember 2011, in units

10.2. Recipient countries of the Russian exports of gradersIn 2011, the main recipient country of the Russian exports of graders was Country A. Its share in physical terms was %. It was then followed by Country B (%) and Country C (%). To Country D and Country E were exported % and %, respectively. The combined share of the other countries is %.

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Country A 16.7% Country B 8.3% Country C 12.5% 20.8% Country E 16.7% 25.0%

Country D

OTHERS

Source: Data (FTS), Analysis (IndexBox) Fig. 29. Structure of the Russian exports of graders by recipient countries in 2011 in physical terms Table 33. Volume of the Russian exports of graders by recipient countries in 2011, in units Recipient country Country A Country B Country C Country D Country E OTHERS TOTAL Source: Data (FTS), Analysis (IndexBox) Net weight, in units Share, in % % % % % % % %

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12.12.1.

Characteristics of consumptionVolume and dynamics of consumption of graders in

of graders2008 - 2012. Forecast for 2013 - 2017The volume of consumption of graders in 2012 was units, which was % more, compared to 2011. In 2011 was noted the largest drop in the consumption of graders in recent years a decline of % to thousand units. Another decline in recent years was observed in 2009, when the growth rate was %, compared to 2008. At the end of 2012, the consumption of graders almost reached the level in 2010, but the growth is not yet possible to reach the pre-crisis levels of 2007 - 2008. According to forecasts, the favorable development of the consuming industries can help consumption of graders increase in the next few years with rates of -% annually. Thus, by 2017, the consumption can reach million units. The demand for graders in the country will be met, as before, by the Russian manufacturers, who account for over % of the market.

Source: Data (Rosstat, expert opinion), Analysis (IndexBox) Fig. 40. Dynamics of consumption of graders in the Russian Federation in 2008 2012 and forecast until 2017, in thousands of units

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Russia: Graders Market. March 2013 (Demo-version)

12.2.

Structure of consumption of graders by industries

Currently, the largest shares in the consumption of graders are taken by Industry A (%) and Industry B (%). Industry C accounts for about of the market, while Industry D consumes about % of the graders in Russia.

Industry A

Industry B 8% 10%

10% 35%

Industry C

Industry D

Others

37%

Source: Data (Rosstat, expert opinion), Analysis (IndexBox) Fig. 42. Structure of consumption of graders by industries in 2012

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12.3. Balance between production and consumption of gradersIn the forecasted balance between production and consumption are used estimates of the consumption of graders and projections for increase in production. Throughout the forecast horizon, 2013 2017, there is a positive balance, calculated as the difference between production and consumption. The surplus on the market, as before, will be exported, mainly to the countries of the Customs Union, where most purchases are in made in Kazakhstan. Table 1. Balance between production and consumption on the graders market in Russia in 2008 - 2012 and forecast until 2017, in thousands of unitsIndicator Production Consumption Balance (ProductionConsumption) 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Source: Analysis (IndexBox)

2008

2009

2010

2011

2012

2013F

2014F

2015F

Consumption Production

2016F

2017F

Source: Analysis (IndexBox) Fig. 47. Balance between production and consumption on the graders market in Russia in 2008 - 2012 and forecast until 2017, in thousands of units

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About IndexBox"IndexBox" is a leading company in the sphere of marketing research and business consulting. We carry out marketing research studies, prepare business plans, build business models and consult on questions about marketing and sales. Our clients are big Russian and foreign companies:

Marketing research Our specialization - the study of consumer and industrial markets, segments of B2C and B2B. Among the methods used: desk research, consumer surveys, expert surveys, competitive analysis, sales audit, a wide range of qualitative market research products and services. Our competitive advantage is the formation of special research techniques to the tasks of each project. System planning and operational monitoring of the industry, created a company that allows professionals to operate in IndexBox their work relevant and accurate information. Business planning We are professionally engaged in developing business plans, feasibility studies, investment memoranda, conduct financial analysis of enterprises and prepare analysis for transactions M & A. Business plans developed by IndexBox, contain a complete financial model for the further implementation of the project, all calculations are based on marketing information, which is permanently collected and analyzed for over 7 years. Documents comply with the standards of Russian and foreign banks, the projects have market feasibility and realistic projections, and we provide assistance in finding an investor and financing, legal support. Consulting We develop strategic development for brands, products, separate business units and industry. Generally, programs include product, pricing, marketing and communication

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strategy. Projects in the field of strategic marketing are relevant to large enterprises, financial and investment companies that are planning to expand its interests as well as small companies that are thinking about business development.

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