ruth's user experience nightmares
DESCRIPTION
This presentation is based upon the tv show, Ramsey's Kitchen Nightmares. It was presented at the very first BarCamp Canberra on the 19th of April 2008. More information (not quite a transcription) is available at http://www.ruthellison.com/2008/04/20/gordon-ramsay-a-guerrilla-ux-consultant/TRANSCRIPT
UX Nightmares
BarCamp Canberra 19 April 2008Ruth Ellison
A word of warning...
All characters and events in this presentation are based upon real people and real events. All
celebrity voices are impersonated poorly. The following presentation may contain coarse
language and due to its content, should not be viewed by anyone.
‐ Based upon South Park warning
Do you recognise this man?
Photo credit: http://www.tv.com/gordon‐ramsay/person/121427/photos.html&pg_pics=2
What does Gordon do?
Visits a restaurant that’s in troubleHas one week to turn it aroundMakes recommendations to improve itRevisits a few months later
Gordon Ramsay =
Guerilla UX consultant?
User experience
All aspects of an individual’s perception and interaction with a company, its services, and its products.
Restaurant user experience
Menu choicePrice of foodQuality of food – local produce, freshnessQuality and timing of serviceStaff attitudesDécor (visual elements)Layout of restaurantBrand perceptionInteraction between service and kitchen
The Gordon Ramsay Guerrilla UX Method
Simple UX cycle
Research
Design
Testing
Implementation
The techniques
Understanding the business contextExpert reviewContextual inquiry User interviewsCompetitor analysis
Research
Understanding the context Research
Photo credit: ©Channel 4 – film still from Ramsey’s Kitchen Nightmare
Expert review Research
Photo credit: ©Channel 4 – film still from Ramsey’s Kitchen Nightmare
Contextual inquiry Research
Photo credit: ©2008 Fox Broadcasting Co http://www.tv.com/photos/viewer.html?type=21&ref_id=121427&ref_type_id=104&expand=1&picnum=53
User interviews Research
Photo credit: ©Channel 4 – film still from Ramsey’s Kitchen Nightmare
User testing Research
Photo credit: ©Channel 4 – film still from Ramsey’s Kitchen Nightmare
Competitor analysis Research
Photo credit: ©Channel 4 – film still from Ramsey’s Kitchen Nightmare
DesignThe techniques
Designing a new menuLook at the navigation & orientationPrototypingVisual elements (restaurant decor)
DesignDesigning a new menu
Rococo: out‐of‐date styled foodMorgan’s: mashed potato with apricotsPiccolo Teatro: vegetarian restaurant in Paris (city of meat lovers)
La Gondola: 1970’s menu
DesignNavigation & orientation
Photo credit: ©Channel 4 – film still from Ramsey’s Kitchen Nightmare
DesignPrototyping
Photo credit: ©Channel 4 – film still from Ramsey’s Kitchen Nightmare
DesignVisual elements
Photo credit: ©Channel 4 – film still from Ramsey’s Kitchen Nightmare
User testing Testing
Photo credit: ©2008 Fox Broadcasting Co
Gordon’s rules applied to UX
5 rules
Rule 1: Keep it f***ing simple
That’s it in a nutshell.
Rule 2: “Customers customers customers”
Great UX is about the whole experienceKnow your usersDesign your products and services for your users (not for yourself – unless you’re the sole user)
Rule 3: Communication is key
Communicate with your clientsCommunicate with your usersCommunicate with each otherDo it in a timely manner
Rule 4: Know what you’re doing
Do your researchUnderstand the context and the constraintsMake great products!
Rule 5: Be passionate!
Cook from the heart!Be passionate about what you’re doing
Otherwise (in Gordon’s words)... “You might as well just f**k off.”
We feel the pain…
Photo credit: ©2008 Fox Broadcasting Co http://www.tv.com/photos/viewer.html?type=21&ref_id=121427&ref_type_id=104&pic_number=197909
Questions?
Thanks!
Ruth Ellison
Catch this presentation on my blog: www.ruthellison.com