2/17/2017

Contents

ABOUT S-WIFI I.

WIFI AD SOLUTION II.

OUR SOLUTION III.

CASE STUDY IV.

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I. ABOUT S-WIFI

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ABOUT S-WIFI

20,000,000 active users and more

3,500 hotpots 400 locations 15 cities & provinces

S-wifi in Vietnam Market

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I.

2015 2016 2017 (unit: million)

+ inventory

User Inventory

Inventory User Inventory User

1 5

2,5 10

4,5 12

Opportunity to approaching 1/3 internet users in Vietnam

20,000,000 active users and more

3,500 hotpots 400 locations 15 cities & provinces

I

ABOUT S-WIFI

Inventory

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ABOUT S-WIFI

Hospital University

Coffee Shop

Airport

S-wifi in Vietnam Market

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I.

Total satisfied through access internet

Friendly with Splash page and landing page

S-wifi Users satisfied with Free S-wifi ABOUT S-WIFI

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I

ABOUT S-WIFI

REAL AUDIENCE

Who are Wifi Users?

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I.

Youth – Student Age: 18 - 22

Doctor/ Patient/ Patient’s Home/Parents with kids Age: Un-define

Youth/ Officer Age: 16+

Business Person/Traveler Age: 16+

Coffee Shop University Hospital Airport

ABOUT S-WIFI

30%

36%

18%

16%

18-24

24-34

35-44

44+

12% 3% 85%

46% 54%

Device

Gender

Age

Who are Wifi Users?

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I.

Basic Insights Collected & profile user

100% connected everywhere

63% 18 to 34 years

60% Are males

18-34

Age

28% 18 to 24 years 45% 25 to 34 years

15% 36 to 45 years 12% More than 45 years

60% Android Users

25% iOS 15% other

85% Using a mobile device

Peak Hours are 8 am to 10 pm

ABOUT S-WIFI

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I

ABOUT S-WIFI

Youth Family Public

Frequency

Online time

2:00 20’ 45’

80% using wifi everyday

90% using wifi 1 time / 2 weeks

80% using wifi 1 time / 3 weeks

Average using 2 hours per time

Average using 20 minutes per time

Average using 45 minutes per time

Basic Insights Collected

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IV

ABOUT S-WIFI

Demographic Device Ownership, Gender, Age, Income.

Technographic Device Ownership, Device Usage Pattern, Device Characteristics: type, price, OS...

Geographic Location Proximity Patterns

Behavioral Interest - Content Consumption Intent - Mobile Ad Interaction

Audience Personal

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I.

II. WIFI AD SOLUTION

The New Way To Communication

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Wifi Ad Solution

WIFI IS

INTERNET LOCATION

ONLINE CONSUMER

SMARTPHONE IS

ONLINE ADVERTISING

LOCATION BASE

MOBILE MARKETING

II.

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S-wifi signal Login See an advertising Getting connected Landing page

Re login 60 minutes

User Journey on the splash portal

Connect Login Click to Ad Explore Brand Platform

Wifi Ad Solution

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II.

SSID name: Free S-wifi

Login to

Interval expires: 60 minutes

Banner/ Poster

Download App

Watching TVC

Complete form/survey

Claim voucher

Play game Use internet

How Does It Work ? Wifi Ad Solution

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II.

What advertiser can do?

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Type of ad product II.

more and more new Ideas

http://demo.s-wifi.vn/banner-type/

Scratch banner Drive to store Animation banner

Wifi Ad Solution

Type of ad product

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II.

Sake TVC Sampling

Wifi Ad Solution

Type of ad product

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II.

III. OUR SOLUTION

Solution Case study Report

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OUR SOLUTION

1. Wifi Ad + Social

2. Wifi Ad + Email + Mobile

3. Wifi Ad + Drive to Store

• Awareness • Increasing recognition, interactive

• Engagement • Loyalty

4. Wifi Ad + Location base

5. Wifi Ad + Retargeting

6. Wifi Ad + Retargeting on omni-channel

• Purchase • Loyalty

• Awareness • Loyalty • Remind user

• Discovery • Engagement • Loyalty

• Awareness • Loyalty • Remind user

The New Way To Communication III.

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SSID name: Free S-wifi

Login to

Interval expires: 60 minutes

Banner/ Poster

Watching TVC

Complete form/survey Claim voucher

Play game Use internet

OUR SOLUTION

1. Wifi Ad + Social

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III.

OUR SOLUTION

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Answer funny question III.

OUR SOLUTION

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III. Login FaceBook

Get Message/get voucher, code

discount

Use Internet, Report with

Impression & Cick Register

No

Yes

Get code discount via email/SMS Report with data

Use discount code Yes End

Login to

Send email/ SMS

Serve

2. Wifi Ad + Email + Mobile OUR SOLUTION

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III.

SSID name: Free S-wifi

Login to Banner/ Poster

Watching TVC

Complete form/survey Claim voucher

Play game

3. Wifi Ad + Drive to Store

Store online

Map to Store Offline Store Offline

OUR SOLUTION

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III.

E-commerce site

4. Wifi ad + Location Base OUR SOLUTION

Get message from saleman Banner/ Poster offline

Login wifi Get

Message Action Share

Sharing

Get message Promotion Register/Screenshot Get voucher/discount code/….

Offline Purchase Save code

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III.

WiFi Events Types

We Enable Brands To Be Successful

Exhibition / Fair

Events

Art Performance

Activation

Conference

Special event

OUR SOLUTION

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III.

Wifi Ad for event OUR SOLUTION

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III.

Get Message Send email to join

event

Get remind for the event

Add calendar

Yes

End

Login to

Send email/E-invitation

Join the event

Login FB To check in/

Share

Use internet; Report

impression, click

Use internet; Report Email

Use internet; Report

impression/click

Use internet; Report

No

Yes Yes

No No

Login to User

User

http://demo.s-wifi.vn/quytest/calendar

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OUR SOLUTION

Demo banner on Android devices III.

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OUR SOLUTION

Demo banner on IOS device III.

OUR SOLUTION

Hospital

5. Retargeting on S-wifi’s network

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III.

OUR SOLUTION

6. Wifi marketing & Retargeting on Omni-channel

O…

B…

B…

A…

A…

F…

M…

Laptop

Tablet

Smartphone

Normal users Access to wifi S-Wifi society users S-Wifi society users

Targeted S-wifi Users connected to Internet through any wifi system

Retargeting

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III.

New channel

On – Site Experience

Powerful channel

Real time

Full Content No competitor

Right

audience

Relevant content Right Touch-point

Multi type of interactive

Advertising

Full

advertising

Digital promotion Interactive

game

Proximity Survey External link

Right location

OUR SOLUTION

Strength

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III.

OUR SOLUTION

Objectives

Consistent with multiple marketing objectives 2/17/2017 35

III.

Engagement

Discovery

Standard Slider

Animations

Video

Scratch effect

Mini Game

Shake Selfie Interactive

Video Call

Lucky

Draw

Voucher

Banner Types

Survey

Type banner OUR SOLUTION

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III.

OUR SOLUTION

1. Wifi Ad + Social

2. Wifi Ad + Email + Mobile

3. Wifi Ad + Drive to Store

• Awareness

• Increasing recognition, interactive

• Engagement

• Loyalty

4. Wifi Ad + Location base

5. Wifi Ad + Retargeting

6. Wifi Ad + Retargeting on omni-channel

• Purchase

• Loyalty

• Awareness

• Loyalty

• Remind user

• Discovery

• Engagement

• Loyalty

• Awareness

• Loyalty

• Remind user

The New Way To Communication

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III.

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BRANDS MAY SUIT

FMCG F&B Education Electronics Technology

Pharmacy Heath care Medical Service

FMCG F&B Real Estate Automobile Banking Game

Banking Real Estate Automobile Tourism Hotel& Restaurant Game

III.

Coffee Shop University Hospital Airport

OUR SOLUTION

DEDICATED Monthly reach 90,000 -180,000 visits.

P A C K A G E S

CPC

CPV

CPA

CPI

DCD

CPC Drive traffic to website, microsite, fan page, etc... CPV Increase exposure of TVC

CPA Collect data, survey about products / brands. Acquire registration for event, sampling. CPI Acquire installation of mobile app.

B A N N E R S

FORMAT Fullscreen

SIZE 640 x 960 px, < 150 Kb

QUANTITY Maximum 5 banners /

campaign SUPPORT

Support interactive banner

DEMO http://demo.s-wifi.vn/banner-

type/

S-WIFI QUOTATION

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III.

OUR SOLUTION

WIFI MARKETING TARGETING

BUYING METHOD

TIME IMPLEMENT METRICS THIRD PARTY TRACKING

(GOOGLE SORTLINK)

UNIT FROM TO IMPRESSION CLICK VIEW (15s)

CTR UNIQUE

USER CONVERSION

RATE CLICK LINK

UNIVERSITY

PHASE 1: survey Age: 20+, AB CPC 5-Dec-16 10-Jan-17

308,560

149,296 48.38%

99,136

48.38%

129,189

https://goo.gl/tpuC8m+

PHASE 2: Video 15s Age: 20+, AB CPV 19-Dec-16 15-Jan-17

113,673

29,904

35,521 26.31%

32,987

31.00%

35,260

https://goo.gl/S51Va4+

PHASE 2: Video 32s Age: 20+, AB CPV 23-Dec-16 15-Jan-17

108,401

38,597

37,519 35.61%

33,099

35.00%

27,534

https://goo.gl/ANiaYN+

PHASE 3: Scratch banner Age: 20+, AB CPC 28-Dec-16 15-Jan-17

90,324

47,643 52.75%

21,512

52.75%

42,605

https://goo.gl/R5XuCk+

All 5-Dec-16 15-Jan-17

620,958

265,440

73,040

186,734

234,588

Implement Metrics & Third Party Tracking

Demo Report Final

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III.

OUR SOLUTION

90,324

47,643 42,605

21,512

Impression Click Sortlink Unique user

Impression: 90,324

Clicks : 47,643

CTR: 53%

Data: 21,512

Tracking by Account online

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III.

OUR SOLUTION

Tracking with Third party

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III.

IV. CASE STUDY

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Link: http://demo.s-wifi.vn/banner-type/

63%

CASE STUDY

OUR CLIENT

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IV

CASE STUDY

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CTR:

25 %

Total Clicks

30,433

Total Impressions

119,940

Huggies

Enfar A+ CASE STUDY

Impression: 7,019

Clicks: 976

CTR: 17%

Data: 269

CASE STUDY

2/17/2017 47

Impression: 185,616

Clicks: 106,957

CTR: 58%

Kotex

THANK YOU !

Contact: Bella Phạm – Account Manager; Mobile: 0902756582; Email: taipt@s-wifi.vn www.s-wifi.vn 2/17/2017 48