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ORGANIZATIONAL STUDY REPORT

ON

EASTERN CONDIMENTS PVT LTD ADIMALI

Report submitted to M G University in partial fulfillment of the requirements for the award of the

degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted By

SAJITHA N.S

Reg. No.

23097

UNDER THE GUIDANCE

Mr.NAVEEN V KOSHY

MUSALIAR COLLEGE OF ENGINEERING AND TECHNOLOGY

PATHANAMTHITTA 689 653

KERALA


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MUSALIAR COLLEGE OF

ENGINEERING AND TECHNOLOGY

PATHANAMTHITTA

CERTIFICATE

This is to certify that this report is based on the organisation study conducted by

SAJITHA N.S at EASTERN CONDIMENTS PVT LTD , is in partial fulfillment of the

requirements for the degree ofMASTER OF BUSINESS ADMINISTRATION, degree

program ofMAHATMA GANDHI UNIVERSITY, KOTTAYAM

Signature of the Faculty Guide Signature of the Head of Department

Signature of the Examiner


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CERTIFICATE

FROMTHE

ORGANISATION


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DECLARATION

I hereby declare that this project report entitled Organizational Study on

EASTERN CONDIMENTS PVT LTD has been prepared by me during the year 2011-

12, under the guidance of Asst. PROF.NAVEEN V KOSHY, Department of

Management Studies, Musaliar College of Engineering and Technology,

Pathanamthitta.

I also hereby declare that this project report has not been submitted to any other

University or institute for the award of any degree or diploma.

Pathanamthitta SAJITHA N.S

Date


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ACKNOWLEDGEMENT

The elation and gratification of this organization study will be

incomplete without mentioning all who helped me to make it possible, whose

encouragement and guidance were valuable to me throughout conducting the

organizational study.

First and foremost I thank God Almighty for giving me the

ability to do this study and make the venture a success.

I express my sincere thanks to my guide at EASTERN

CONDIMENTS PVT LTD Mr.ANEESH P.J, Ass.HR Manager for providing the

necessary guidelines to conduct the study at the organization. I am also thankful to

all the department heads for their valuable suggestions and constructive criticism

throughout the preparation of the report. I am obliged to my Guide for her valuable

guidance and help throughout the completion of the study.

I extend my thanks to all the lecturers and staff members of the

Department of Management studies for their tireless help.

Last but not the least I express my sincere gratitude to my

parents and friends for their constant help and encouragement and valuable prayers

motivating me mentally for the successful completion of this organization

SAJITHA N.S


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CONTENTS

N0PURTICULARS

Page #

1 INTRODUCTION 8

2 INDUSTRY PROFILE 12

3 COMPANY PROFILE 16

4 ORGANIZATIONAL CHART AND ORGANISATION

OVERVIEW

27

5 FUNCTIONAL DEPARTMENTS 29

5.1 HR DEPARTMENT 31

5.2 MARKETING DEPARTMENT 37

5.3 FINANCE DEPARTMENT 41

5.4 PRODUCTION DEPARTMENT 44

5.5 MAINTENANCE DEPARTMENT 47

5.6 PURCHASE DEPARTMENT 50

5.7 EXPORT DEPARTMENT 52

5.8 PPC DEPARTMENT 54

5.9 IT DEPARTMENT 57

5.10 QUALITY CONTROL DEPARTMENT 60

6 SWOT ANALYSIS 64

7 FINDINGS AND SUGGESTIONS 67

8 CONCLUSIONS 69

9 BIBLIOGRAPHY 71


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CHAPTER 1

INTRODUCTION


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INTRODUCTION

Todays world need is a corporate world and it requires a lot of management activities to

achieve success, for this purpose in this competing corporate world of multinationals and

industries , industrial revolution has brought with it group production and group consumption

activities and also it has brought in a lot of corporations competing for preferences and success in

the business world, it may be a manufacturing industry or any other type of industry experience

and specialization, have become a must to compete with others become very much essential for

all the companies. Lecturers teach the students; this learning will make an individual

knowledgeable in theory of the various functions of a company. But a person comes out from

class room and visits various industries, in this situation he can learn more from them. In such a

situation real experience in the practical functioning and operations of a company can be of very

much use to the students of management studies

Organization is a social unit which is deliberately constructed and reconstructed to seek

specific goals .An organization comes into existence when there are a number of persons in

communication and relationship to each other and are willing to contribute towards a commonendeavor. The evolution of organization dates back to the early stages of human civilization

when two or more persons began to cooperate and combine together for fulfilling their basic

needs of food, clothing, shelter and protection of life .Thus, an organization is born when people

combine their efforts for some common purpose. It is a universal truth that an individual is

unable to fulfill his needs and desire alone because he lacks strength, ability and resources. So he

seeks the cooperation of other people who share goals with him

From a process-related perspective, an organization is viewed as an entity is being (re-

)organized, and the focus is on the organization as a set of tasks or actions. From a functional

perspective, the focus is on how entities like businesses or state authorities are used. Froman institutional perspective, an organization is viewed as a purposeful structure within a social

context.
http://en.wikipedia.org/wiki/Institutionhttp://en.wikipedia.org/wiki/Institution


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Organisation as a System

It helps to think of organizations as systems. Simply put, a system is an organized collection of

parts that are highly integrated in order to accomplish an overall goal. The system has various

inputs which are processed to produce certain outputs that together, accomplish the overall goal

desired by the organization. There is ongoing feedback among these various parts to ensure they

remain aligned to accomplish the overall goal of the organization. There are several classes of

systems, ranging from very simple frameworks all the way to social systems, which are the most

complex. Organizations are, of course, social systems.

Systems have inputs, processes, outputs and outcomes. To explain, inputs to the system include

resources such as raw materials, money, technologies and people. These inputs go througha process where they're aligned, moved along and carefully coordinated, ultimately to achieve

the goals set for the system. Outputs are tangible results produced by processes in the system,

such as products or services for consumers. Another kind of result is outcomes, or benefits for

consumers, e.g., jobs for workers, enhanced quality of life for customers, etc. Systems can be the

entire organization, or its departments, groups, processes, etc.

Organisational structure

The framework, typically hierarchical, within which an organization arranges

its lines ofauthority and communications, and allocates rights and duties.Organizational structure determines the manner and extent to which roles, power,

and responsibilities are delegated, controlled, and coordinated, and how information flows

between levels of management.

Organizational studies, sometimes known as organizational science, encompass the systematic

study and careful application of knowledge about how people act within organizations.

Organizational studies sometimes are considered a sister field for, or overarching designation

that includes the following disciplines: industrial and organizational psychology, organizational

behavior, human resources, and management.

1.2 NEED & SIGNIFICANCE OF THE STUDY
http://www.businessdictionary.com/definition/framework.htmlhttp://www.businessdictionary.com/definition/hierarchical.htmlhttp://www.businessdictionary.com/definition/lines.htmlhttp://www.businessdictionary.com/definition/authority.htmlhttp://www.businessdictionary.com/definition/communications.htmlhttp://www.businessdictionary.com/definition/allocate.htmlhttp://www.businessdictionary.com/definition/right.htmlhttp://www.businessdictionary.com/definition/duty.htmlhttp://www.businessdictionary.com/definition/structure.htmlhttp://www.investorwords.com/9440/determine.htmlhttp://www.businessdictionary.com/definition/roles.htmlhttp://www.businessdictionary.com/definition/power.htmlhttp://www.businessdictionary.com/definition/responsibility.htmlhttp://www.businessdictionary.com/definition/information-flow.htmlhttp://www.businessdictionary.com/definition/levels-of-management.htmlhttp://en.wikipedia.org/wiki/Organizationshttp://en.wikipedia.org/wiki/Industrial_and_organizational_psychologyhttp://en.wikipedia.org/wiki/Industrial_and_organizational_psychologyhttp://en.wikipedia.org/wiki/Organizationshttp://www.businessdictionary.com/definition/levels-of-management.htmlhttp://www.businessdictionary.com/definition/information-flow.htmlhttp://www.businessdictionary.com/definition/responsibility.htmlhttp://www.businessdictionary.com/definition/power.htmlhttp://www.businessdictionary.com/definition/roles.htmlhttp://www.investorwords.com/9440/determine.htmlhttp://www.businessdictionary.com/definition/structure.htmlhttp://www.businessdictionary.com/definition/duty.htmlhttp://www.businessdictionary.com/definition/right.htmlhttp://www.businessdictionary.com/definition/allocate.htmlhttp://www.businessdictionary.com/definition/communications.htmlhttp://www.businessdictionary.com/definition/authority.htmlhttp://www.businessdictionary.com/definition/lines.htmlhttp://www.businessdictionary.com/definition/hierarchical.htmlhttp://www.businessdictionary.com/definition/framework.html


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Organization is one of the inevitable part of business & management .There for study

of organizational structure, management process, functions etc.... are very significant as far as

present day trend is concerned. Food industry and business is fast growing one. The study is very

important for knowing the following.

1) To have an idea about the products

2) To have an idea about the organizational structure of the company

3) To have an idea about the departmental functions of the company

4) To have an idea about the financial position of the company

1.3 OBJECTIVES OF THE STUDY

To have an overall study of the company and to familiarize with its various functions of the

company

To understand the organization structure and processes in a practical setting.

To get an idea about how different functional departments are structured and how each one of

them operate

To know how the key business processes are being carried out in a manufacturing firm.

To have first hand information about the various policies and programmes of the firm.

To analyze real life problems and apply the concepts and theory learnt in classroom and to

get real time exposure of corporate world

1.4 LIMITATIONS OF THE STUDY

The limitations of the study are as follows

The information provided by the company is assumed to be authentic

The data and opinion collected are assumed to be objective

The study was done mainly through the secondary data which are being outdated

Time was a major limiting factor Lack of cooperation from certain departments due to their work load

1.5 METHODOLOGY

This study was a descriptive study conducted mainly to familiarize with the activities, processes,


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policies, programmes and procedures followed in the firm. Required data for the study was

collected through monitoring and interrogation. The study is made personally visiting the

company at Adimali..The data were collected through various methods. The methods adopted

mainly are:

1)Observation

By observing the general surrounding, the functional process,

Interactions of employees etc.

Work site and plants were visited were the actual process of production

and activities of various department were seen and understood

2)Data collection

i) Primary data

ii) Secondary data

Primary data

Primary data collected through discussion with manager, various department heads, officers and

employees

.

Secondary data

Secondary data for the study was collected from internal annual reports, website, and office

records were used for collecting relevant information for this study. And external sources.

Internal records like annual reports, website, office records, management reports, house

magazines were used for collecting relevant information for this study. The data needed to

prepare this report was obtained from other published sources like internet, magazines, business

dailies, journals and business magazines


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CHAPTER 2

INDUSTRY PROFILE


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2.1GLOBAL INDUSTRY OVERVIEW

The global spice and culinary herb industry comprises of many

plants having diverse end uses including culinary, medicinal etc.

The industry also consists of spice derivatives like essential oils,

oleoresin, spice oils etc.

According to international trade estimates about 85% of spices and

culinary herbs are traded in dried form. These spices are cleaned

and used in a crude form without any further processing.

The world production and processing centres of spices and culinary herbs remain concentrated in

Europe and in a number of Asian countries. Canada is fast emerging as one of the leading players

in the international spice and herb industry. There are certain countries acting as leading

producers and traders of some particular spices and culinary herbs. For example, India is

popularly known for being a source of cloves, Indonesia has supplied the global market withcinnamon and nutmeg and China has been the leading provider of ginger.

Key Industry Trends

There has been a substantial increase in use of fresh herbs and spices owing to an

increased demand in the hotel industry.

Change of consumers towards leading a healthy lifestyle has increased the use of herbs /

natural spices for natural flavoring.

Use of spice derivatives like essential oils are being widely used internationally in food

and beverage industries for flavoring and fragrances. The global demand of spices has increased due to:

o Increase in demand and consumption of ethnic food.

o Introduction of flavored coffee, tea and aerated drinks in the beverage industry.

o A sharp growth in the processed food consumption.

o Increase in the demand for natural fragrances for various health therapie


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2.2 INDIAN SPICES MARKET

India is famous for its spices that are widely used in industries like

pharmaceutical, neutraceuticals, perfumery, toiletry and cosmetics.

Indian spices are one of the major suppliers of pepper to a large

number of countries

The lure of flavored Indian spices needed for seasoning meat launched Western ships across the

seas to this countrys western shores. History relates how Indian spices, particularly black

pepper, came to be regularly exported to Europe after Vasco da Gama explored the Cape of

Good Hope route. The spice route led to the fabulous riches of India under Muslim rule. Goa was

the starting point. The tradition has continued as India is producing 86% of global spices. The

Indian subcontinent is the spice hub of the world and has the lions share of the global market.

Indian spices not merely flavor Indian foods but also bring foreign exchange to the exchequer.

For the last one decade, spice exports have registered substantial growth. The average growth

rate is 13.1% annually. In 2010, it brought revenue of around `5560 crore to India. The countrys

share of global spice market is 48% by volume and 44% by value according to Spice Board of

India.

Variety is Indias strength. Its dishes become tastier with the use of more than 52 different kinds

of spices produced in the country. While some are in the form of leaves like curry leaves or seeds

like mustard, others can be fruits like cardamom or bark of tree cinnamon or root like turmeric.

Production of different spices is valued at approximately USD 4 billion.

The diversified Indian climate ranging from snowfalls in the Himalayan region and dryness in

the Thar Desert to the equable weather in the vast coastal area in the south and heavy rainfall in


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the north east is conducive to spice cultivation. From tropical to sub-tropical to temperate regions

almost all spices grow abundantly in India.

2.3 CURRENT SCENARIO

Within the past one decade, the international trade in spices has grown by leaps and bounds.

As estimated 500.000 tone of spice and herbs values 1500 million US dollars are

n o w i m p o r t e d g l o b a l l y e v e r y y e a r . A n i m p r e s s i v e 4 6 % o f t h e s e s u p p l y

c o m e f r o m I n d i a . I n d i a s e x p o r t s a n d s p i c e e x t r a c t s h a v e m a d e

s p e c t a c u l a r g r o w t h attaining over 50% of the global market within a short span. This

remarkable achievement is boon of a sea change in the industry scenario.

The Indian share

At present India produce around 2.5 million tonnes of different spice valued at

a p p r o x i m a t e l y 3 m i l l i o n U S d o l l a r , a n d h o l d t h e p r e m i e r

posi t ion in the world . Because of the varying c l imate sui table for the spice

cult ivat ion almost al l sp ices are grown in this country. In almost all spices are grown in this

country. In almost all the 28 stat es and six union terri tori es of India , at least one spice

is grown in abundance. No country in the world produces as many varieties of spices as

India.


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CHAPTER 3

COMPANY PROFILE


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The Eastern Group was founded by Mr. M. E. Meeran, chairman of the group, nearly two

decades ago. He started its activities as a business with a wholesale p rovision of goods at

Adimaly in 1969 named Eastern trading company. Eastern C o f f e e a n d C u r r y

P o w d e r e s t a b l i s h e d i n 1 9 8 3 a s a p i o n e e r i n t h e s t a t e t o p r o d u c e pack ed

curry powders, coffee powder and food products. Eastern Condiments was

e s t a b l i s h e d i n 1 9 9 1 , a s e x p a n d e d f o r m o f e a s t e r n C o f f e e a n d C u r r y

p o w d e r , e m p l o yi n g 1 5 0 e m p l o y e e s w h e r e a s E a s t e r n C o f f e e a n

d c u r r y p o w d e r w e r e employing 20 workers.

The company exports its products to Saudi Arabia and the United Arab Emirates

for the past few years and now the company exports its products to various parts

of the world like Middle East, the U.K, the U.S.A, Australia, Germany etc. The pr oduc tion at

the initial period was only 100kg per day. In those days, the process of production was

enhanced from grinding to pulverizing and so the p r o d u c t i o n co u l d a l s o h e l p t o

p r e s e r v e t h e n a t u r a l t a s t e o f t h e p o w d e r . A s E a s t e r n c u r r y p o w d e r u n i tcou l d no t me e t t he inc r eased deman d , e s ta b l i sh ment o f Eas t e rn Condiments

with a production capacity of 20 t s a day was a absolutely necessary. From the initial production

capacity of 100kg per day, now it can produce around 78tonnes per day. T h e p u r i t y a n d

f r e s h n e s s o f E a s t e r n C u r r y P o w d e r s m a d e E a s t e r n a h o u s e h o l d name in

India and abroad. Bringing high quality products every day at affordable prices to

the common man for his daily use is the ultimate goal of Eastern group

of companies. Treating the customers with commitment for quality at the right

pri ce in all products is their formula for success. Easte rn Condiment s was est abl ished in

1991 .100000 Kg of sales was registered in1991. The company is the leading brands in

India and second most popularized brand in Kerala .The company hold 75% marketare and it follow cash and carry method. The company follows direct distribution

and it had 86 routes. Now the company has 2500 employees and the last year turnover

was Rs. 450 Cr. The company plans to attain the target of Rs.1000 Cr by 2012

Sales target

Even inside the Kerala, 40000 shops are selling out Eastern products, and over all India target is

6 lakh shops. 2000 is the target of delivery vans.

3.1 COMPANY OVERVIEW

Eastern Condiments Pvt Ltd. engages in processing, manufacturing, marketing, and exporting

spices and blended spice powders in India. Its spices include turmeric, chilli, coriander, pepper,

ginger, and kashmiri chilli spice powders; and blended spice powders include garam masalas,

sambar and rasam powders, kulambu masalas, pickle powders, pav bhaji powders, channa


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masalas, tandoori masalas, chicken masalas, chicken fry masalas, fish masalas, meat masalas,

biriyani masalas, kebab masalas, egg curry masalas, and chat masalas. The company also

produces mango, ginger, lemon, gooseberry, mixed vegetable, fish, and prawns pickles;

beverages, including coffee, tea, and packaged drinking water; and rice-based products. It

exports its products to the Middle East, Europe, and the United States. The company is based in

Kochi, India. Eastern Condiments Pvt Ltd. is a subsidiary of Eastern Group .

The Eastern Group of companies has several manufacturing concerns with a diverse

range of products, ranging from processed spices to mattresses. In addition to establishing itself

as the market leader for straight powders & spice masala in the Kerala,The Brand issynonymou s with Qua li ty and Excellent Taste.

3.2 FUTURE PLANS

The future plans of the Group are as follow:

Increase the Groups market share in All India ready-to-use spices market.

Reengineer the operations of the Group.

Increase the Groups share in Export Market.

Implement a world class Enterprise Resource Planning system throughout the Group

3.3 MANAGEMENT

It is the organizational process that includes strategic planning, setting; objectives, managing

resources, deploying the human and financial assets needed to achieve objectives, and measuring

results. Management also includes recording and storing facts and information for later use or forothers within the organization. Management functions are not limited to managers and

supervisors. Every member of the organization has some management and reporting functions as

part of their job.

Eastern Condiments Pvt. Ltd. (ECPL) started as a family-managed business and soon

transformed into a professionally-run organization by adopting several steps to imbibe the


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principles of sound corporate governance practices. The main specialty in the case of

management is the involvement of family members.

M. E. Meeran is assisted by the others on the Board of Directors, Navas Meeran, M. E.

Mohamed, Firoz Meeran, M. S. Ranganathan and M. S. Sebastian. Currently, the group employs

2,900 people; 1,800 work in the condiments divisions in Kerala and Tamil Nadu.

3.4 AWARDS AND RECOGNITION

The eastern group has won many prestigious awards for its

outstanding performance by Spices Board India for 8 consecutive years from 1998

to 2004-05.Mr.M.E.Meeran, Chairman of Eastern Group was awarded as the Best Business

Man Of The Year by Business Deepika (leading business journal in Kerala) in 2007-2008.Hei s a l s o t h e a w a r d w i n n e r o f B e s t E n t r e p r e n e u r O f T h e Y e a r

b y M an ga la m P u b l i c a t i o n s . T h e c o m p a n y h a s a l s o w o n t h e

F A C T M K K N A I R M E M O R I A L PRODUCTIVITY award for the year 1995-96.The

company has got ISO 22000 and the HACCP certification. Eastern was t h e f i r s t c o m p a n y

i n I n d i a t o g e t I S O 2 2 0 0 0 c e r t i f i c a t e . E v e r y a w a r d h a s b e e n a s teppi ng

stone for achieving greater he ights and look forw ard for hi gher goals. The foresight

of the chairman is the guiding light for the blazing track of the group.

ISO 22000 &HACCP CERTIFICATION

ISO 22000 is an international standard that defines the requirements of a food safety

management system covering all organizations in the food chain from farm to fork.

The standard combines generally recognized key elements to ensure food safety along the food

chain, including:

Interactive communication


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System management

Control of food safety hazards through pre-requisite programmes and HACCP plans

Continual improvement and updating of the food safety management system

Hazard Analysis Critical Control Point or HACCP is a systematic preventive

approach to food safety and pharmaceutical safety that addresses physical, chemical,

and biological hazards as a means of prevention rather than finished product inspection. HACCP

is used in the food industry to identify potential food safety hazards, so that key actions can be

taken to reduce or eliminate the risk of the hazards being realized. The system is used at all

stages offood production and preparation processes including packaging, distribution, etc. The

Food and Drug Administration (FDA) and the United States Department of Agriculture (USDA)

say that their mandatory HACCP programs for juice and meat are an effective approach to food

safety and protecting public health. Meat HACCP systems are regulated by the USDA, while

Seafood and juice are regulated by the FDA. The use of HACCP is currently voluntary in other

food industries.

3.5 VISION

To be the preferred provider of products and services of outstanding value,

Satisfying the basic needs of the mass market through the adoption of globally

acceptable, Standards and continuous innovation

.

To be the preferred employer in the industries we are in, by providing a

Challenging work environment and adding value to our people through exposure and

Shared learning.

To be the preferred business partner of all our stakeholders, by providing them,With

exemplary benefits and shared growth MISSION
http://en.wikipedia.org/wiki/Food_safetyhttp://en.wikipedia.org/wiki/Chemical_hazardhttp://en.wikipedia.org/wiki/Biological_hazardhttp://en.wikipedia.org/wiki/Food_processinghttp://en.wikipedia.org/wiki/United_States_Food_and_Drug_Administrationhttp://en.wikipedia.org/wiki/United_States_Food_and_Drug_Administrationhttp://en.wikipedia.org/wiki/United_States_Department_of_Agriculturehttp://en.wikipedia.org/wiki/United_States_Department_of_Agriculturehttp://en.wikipedia.org/wiki/United_States_Food_and_Drug_Administrationhttp://en.wikipedia.org/wiki/United_States_Food_and_Drug_Administrationhttp://en.wikipedia.org/wiki/Food_processinghttp://en.wikipedia.org/wiki/Biological_hazardhttp://en.wikipedia.org/wiki/Chemical_hazardhttp://en.wikipedia.org/wiki/Food_safety


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3.6 MISSION

To provide good quality goods to the present and prospective customers so that company can

prosper more.

To have continuous availability of products of Eastern so that there shall not be any shortage ofgoods in the market.

To give the customers delight that is giving more than what is expected by the customer."

3.7 EASTERN GROUP OF COMPANIES

Eastern Group of Companies is a group of companies with diverse interests and a world

leader in Indian spices. Eastern has ventured into various areas like tyre retreads,

mattresses, garments, packaged foods, mineral water and public school and

h a s

m a n y m o r e p r o j e c t s i n i t s d r e a m . T h e d e t a i l e d d e s c r i p t i o n o f e a c h

company is given below;

1 ) E A S T E R N C U R R Y P O W D E R S

The company has provided their consumers with consistently high quality powders and bl ends .

Eastern Cond iments oper ates from two modern factories s ituated in the Western

Ghats of South India.

Natural Spice Powders

Eastern turmeric Powders

Eastern Chilli Powder

Eastern Coriander powder

Eastern Black Pepper Powder

Eastern Curry Powder


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2) SUNIDRA MATTRESSES

Sunidra mattresses Pvt.Ltd. was set up in 1999 to manufacture rubberized

coir m a t t r e s s e s w i t h a s t a t e o f t h e a r t f a c t o r y i n

T h o d u p u z h a . T h e p o p u l a r b r a n d o f r ub be ri ze d c oi r m at t r es s m an uf ac

tu red by S uni dra Mat t r ess es Pvt .Lt d . i s s lo wl ygrowing to be a market leader

in the country. Sun idra has own the ISO 9001-2000certificate.There is no added wastes

in the production and 100% natural latex is used.

3)EASTERN AQUA MINERAL

Eastern Aqua Mineral, a recently launched company was set up in the

ye ar 2002.Eastern Aqua Mineral entered the area of packaged drinking water with the state of

srt plant located at Ernakulum district. Eastern packaged drinking water of highest pu ri ty

standard, high quality with control, 1286 testing facilities and quality product

w i t h i n t e r n a t i o n a l s t a n d a r ds . I t i s a v a i l a b l e i n c o n v e n i e n t s i z e s . E a s t e r n

p a c k e d drinking water is also priced attractively in keepin g with Easterns view of

bringing high quality products to the common man at the right price

.

4) NEWTON PUBLIC SCHOOL

The Eastern group entered the area of education with the getting up of the

Newton Public School. This school ensures a high quality education from

kindergarten to primary levels with C.B.S.E syllabus providing all the residential

facility residing at the heart of Idukki District

5)EASTERN TREADS LTD

Eastern Treads Ltd. Is a public company engaged in the manufacturing

o f q u a l i t y p r o c u r e d t r e a d , c u s h i o n , b o n d i n g g u m a n d b l a c k v u l c a n i z i n g c

ement. Its branches all over India has been showing consistent high performance

andgrowth.T h e f a c t o r y h a s a n n u a l t u r n o v e r o f 1 2 c r o r e


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a n d i t i s l o c a t e d a t O o n n u k a l , Kothmangalam. The company has

a processing capacity of 12 tonnes of cold rubber per day with nationwide market network. This

company is in the service industry for retreading tyres and the service plant is located at

Vazhakulam. The company services by retreading of used tyres on an average basis of 1500 tyres

per month.

EASTERN CLOTHING COMPANY

It is a brand of men's wear from Eastern Clothing Company was setup in 1999 . Th is br and

was targeted at middle class. King Richard Includes all the trends of color

combinations and designs of fashion shirts and trousers with a view to meet the aspi ra ti on of

working class with a quality ready wear at responsible price in the international

styles. This facto ry has t he producti on capacit y of 15,000 shirts p er month. Top

quality fabrics are used in the manufacture of King Richard brand shirts

(u t i l i z ing100% of co t ton f rom Ind ia and European b rands l ike Bergamo,

Br em ba na , It al ia n fabric etc.). This brand usually comes out mostly formal and

casual st yles; but also makes small numbers of semi-casual styles

EASTEA

In recent time the company launched a new product East Tea from its product line. Taste and

Strength in every sip, Eastea - Premium blended tea, from Eastern has just entered the market

with its signature promise of taste and strength.

.

3.8 COMPETITORS INFORMATION

The company has many competitors in the market because the co n d i m e n t s i n d u s t r y i t

al so sm a ll s ca l e i nd u s t r y. So t he co mp an y faces competitors mainly from three

different states like

Kerala - Melam, Priyam, Saras, Brahmins, Ruchi, Double Horse

Karnataka -M T R.

, TamilnaduShakthi

Food safety management system

Eas t e rn compa ny h as es ta b l i sh ed docum ente d , impl ement ed and maintained

an effective food safety management system and update it when necessary in accordance with


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the requi rements of thi s int ernat iona l st andar d ISO 22000 and HACCP. The Company

has

Ensured that the food safety hazards that may be reasonable expected to occur in

relation to products within the scope of the system are identified evaluated and

control in such manner that the product of the organization do not directly or

indirectly, harm the consumer,

Communicated appropriate information throughout the food chain regarding safety

issues related to its products,

C o m m u n i c a t e d i n f o r m a t i o n c o n c e r n i n g d e v e l o p m e n t i m p l e m e n t a t i o n a n d u

pdating of the food safety management system throughout the organization to e x t e n t

neces sa ry t o ens ure t he fo od sa f e ty re qu i r ed by th i s i n te rn a t i ona l standard,

and evaluated periodically and update when necessary the food safety managementsy s t e m t o e n s u r e t h a t t h e s y s t e m r e f l e c t s t h e o r g a n i z a t i o n s a c t i v

i t i e s a n d incorporates the most recent information on the food safety hazards

subject to control

3.9 FOOD SAFETY POLICY

Eastern Condiment pvt Ltd is committed to supply safe and hygienic spice powder, masala

powders, pickles rice and coffee powder to our customers through con trol of food safet y

hazards in the raw materials using greatest process hygiene s ys te m to th e

expe c ta t i ons o f o ur cu s tome rs by co mpl y ing w i th s ta t u to r y and regulatory

requirements.

.

DIRECT POWDERS

TURMERIC POWDER

CHILLI POWDERCORIANDER POWDER

BLACK PEPPER POWDER

DIRECT SEEDS


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MUSTARD

CUMIN

BIG JEERA

MEETHI

BLENDED MASALA POWDER

RASAM POWDER

SAMBAR POWDER

PICKLE POWDER

FISH MASALA

CHICKEN MASALA

MEAT MASALA

BIRIYANI MASALA

GHARAM MASALA

Kerala masalas are slowing finding flavour up North. Its a tough grind, but Eastern Condiments,

having made a name in the South, hopes to penetrate the north Indian market in a big way

Known for its sambar and chicken masalas, and localized recipes such as the Madras Sambar Masala,

Eastern Condiments Pvt Ltd, located in the beautiful valleys of Adimali, claims to grind a whopping

35,000 tonnes of spices a year. Its sambar masala itself accounts for 125 tonnes a month. And the

company takes a lot of pride in maintaining quality standards. Bring the raw materials right from the

farm to the market through the factories located in Kerala and Tamil Nadu. The quality of the

product is ensured as per international standards for which we have a modern laboratory equipped

with advanced testing machines and qualified expert group has several businesses, with combined

market value of Rs 1,000 crore. (The Eastern brand has a presence in South India with its mattresses

Sunidra, tread rubber, readymade shirts and resort.) In the spices market, it claims to cater to over

two million households in India and abroad..


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The strength and success of the company, , lies in its simple attitude of applying old time values

to a new world technology. Strict quality parameters are employed in every sphere of There are

115 spices and masala manufacturing units in Kerala, many of them in the khadi and village

industries sector. The major brands may be less than 10 including Saras, Brahmins and Nirapara..

The pricing i Eastern Condiments process and manufacture spices and blended spice powders. .

The products include spice powders such as turmeric, chilli, coriander, pepper, ginger and

Kashmiri chilli; blended spice powders such as garam masala, sambar, rasam, kulambu masala,

pickle powder, masalas for Pav Bhaji and channa, tandoori, chicken, fish, meat, biriyani, kebabs,

egg curry and chaat. Many more are in the offing.

Other associated products are Eastern Pickles, exclusively for exports. It has also included

beverages such as Adimali Kaapi (Coffee), Eastea (Tea) and Eastern Packaged Drinking Waterin its basket. It offers rice-based powder mixes for puttu, idli, dosa, pathiri and appam. There are

42,000 shops in the country selling Eastern products. Eastern has also introduced East tea,

coffee, payasam mix and rice and black gram powders for making traditional South Indian

breakfasts/snacks.

Eastern Condiments has a chilly grinding mill from Germany with a capacity to grind 1.5 tonne

an hour at its unit in Theni, Tamil Nadu. This mill, unlike the conventional grinders, grinds raw

materials at low temperature and that keeps the original flavour of the chilli intact, the company

claims. This ensures that consistency; natural colour and product fineness is maintained. It also

has a coriander grinding mill, also from Germany with a capacity of one tonne an hour. This

machine ensures trouble-free, ultra-fine grinding at low temperatures.


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CHAPTER 4

ORGANISATION STRUCTURE


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ORGANIZATION CHART

MAN VICE CHAIRMA VICE PRESIDENT ( DIRECTOR TEC DIRECTOR -F DIRECTOR- P& DIRECTOR

EXECUTIVE COMMITTEE

HEAD-PRODUCTI HEAD-PROCURM HEAD-MARKETIN HEAD- ENGG&TECHNI CFO COMPANY SECRET

AGMFinance

DY

MANAGER

FINANCE

DGM MGR

MKTG

MANAGER

EXPORTS

SR MANAGER

HR & ADMIN

MANAGER

MKTG

ASST

MANAGER

SR.SALES

OFFICERS

SALES

TEAM

MANAGER

PRDN

OFFICER

PROD.

SUPERS

MANAGER

TECHNICAL

SR

OFFICER-

HR

SR MANAGER

MAINTENANCE

OKKAL

EXPORT

UNIT

WORK

SHOP IN

CHARGE

DY

MANAGER

A|CCOUNTS

OFFICERS

FINACECONTROLLER

ASST MANAGER

TAXATION

OFFICERS

OFFICERSASST

MANAGER

PRODUCTIO

N MPD

DY

MANAGER

ELECTRICAL

ASST MANAGERMICROBIOLOGY

SR

OFFICER

MANAGE

R -PPC

SR OFFICER

PPC

OFFICERS- PPC

OFFICERS-IT

SR OFFICR

TECHNICAL

PRDCTN TEAMMICRO

BIOLOGIST


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CHAPTER 5

THE DEPARTMENTS


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11 functional departments in Eastern are:,

1) Human resource

2) Finance and accounting

3) Production

4) Maintenance

5) Marketing

6) Quality control

7) Purchase

8) Export

9) IT

10) Production planning and control

11)Taxation


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5.1 HUMAN RESOURCE DEPARTMENT

The resource that resides in the knowledge, skills, and motivation of people. Human resource is

the least mobile of the four factors of production, and (under right conditions) it improves withage and experience, which no other resource can do. It is therefore regarded as the scarcest and

most crucial productive resource that creates the largest and longest lasting advantage for

an organization. Human Resource Management is the organizational function that deals withissues related topeople such as compensation, hiring, performance management, organizationdevelopment, safety, wellness, benefits, employee motivation, communication, administration,

and training.

Let us go through the words of senior HR manager of Eastern condiments human resource is an

energy that should be utilize efficiently and it is a major challenge ,and company is slowly

following total quality management(TQM)..

Human Resource Management is also a strategic and comprehensive approach to managing

people and the workplace culture and environment. Effective HRM enables employees to

contribute effectively and productively to the overall company direction and the accomplishment

of the organization's goals and objectives. . A cc or di ng to Ed wi n. B. Fl ip po , pe rs on al management has defined as the

planning, organizing, directing and controlling of the development, compensation, integration

and maintenance of people for the purpose of controlling the organizational, individual and

social goals

The Human Resource Department deals with management of people within the organization.

There are a number of responsibilities that come with this title. First of all, the Department is

responsible for hiring members of staff; this will involve attracting employees, keeping them in

their positions and ensuring that they perform to expectation. Besides, the Human Resource

Department also clarifies and sets day to day goals for the organization. It is responsible for

organization of people in the entire Company and plans for future ventures and objectives

involving people in the Company. (Handy, 1999)

Research has shown that the human aspect of resources within an organization contributes

approximately eighty percent of the organizations value. This implies that if people are not

managed properly, the organization faces a serious chance of falling apart. The Human Resource

Departments main objective is to bring out the best in their employees and thus contribute to the

success of the Company.
http://www.businessdictionary.com/definition/resource.htmlhttp://www.businessdictionary.com/definition/reside.htmlhttp://www.businessdictionary.com/definition/knowledge.htmlhttp://www.businessdictionary.com/definition/skill.htmlhttp://www.businessdictionary.com/definition/motivation.htmlhttp://www.businessdictionary.com/definition/mobile.htmlhttp://www.businessdictionary.com/definition/factors-of-production.htmlhttp://www.businessdictionary.com/definition/right.htmlhttp://www.businessdictionary.com/definition/condition.htmlhttp://www.businessdictionary.com/definition/improve.htmlhttp://www.businessdictionary.com/definition/experience.htmlhttp://www.investorwords.com/3875/productive.htmlhttp://www.businessdictionary.com/definition/create.htmlhttp://www.businessdictionary.com/definition/advantage.htmlhttp://www.businessdictionary.com/definition/organization.htmlhttp://www.businessdictionary.com/definition/organization.htmlhttp://humanresources.about.com/od/organizationalculture/a/culture.htmhttp://humanresources.about.com/od/organizationalculture/a/culture.htmhttp://www.businessdictionary.com/definition/organization.htmlhttp://www.businessdictionary.com/definition/advantage.htmlhttp://www.businessdictionary.com/definition/create.htmlhttp://www.investorwords.com/3875/productive.htmlhttp://www.businessdictionary.com/definition/experience.htmlhttp://www.businessdictionary.com/definition/improve.htmlhttp://www.businessdictionary.com/definition/condition.htmlhttp://www.businessdictionary.com/definition/right.htmlhttp://www.businessdictionary.com/definition/factors-of-production.htmlhttp://www.businessdictionary.com/definition/mobile.htmlhttp://www.businessdictionary.com/definition/motivation.htmlhttp://www.businessdictionary.com/definition/skill.htmlhttp://www.businessdictionary.com/definition/knowledge.htmlhttp://www.businessdictionary.com/definition/reside.htmlhttp://www.businessdictionary.com/definition/resource.html


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The responsibility of human resource department is mainly to keep the records of

attendance of staff and workers. It also includes records of various leaves taken by

the employees and management staff, calculations of salaries, Provident

Fund, bonus of employees, records of their entry in to the service, issue of memos

an d other service rule related matters.

Different types of workers include

1) Senior workers

2) Junior workers

3) Piece rate workers

4) Daily wage workers

5) Technical workers

6) Apprentice etc

5.1.1 RECRUITMENT AND SELECTION

Recruitment is the process of identifying that the organization needs to employ someone up to

the point at which application forms for the post have arrived at the organization. Selection then

consists of the processes involved in choosing from applicants a suitable candidate to fill a post

In Eastern, the selection process is only through direct interviews. Selection for the senior postsare done through conducting tests.

DIRECT RECRUITMENT

In Eastern direct recruitment method is adopting by giving advertisements in newspapers and TV

channels, for getting capable employees from outside for the company services

INTERNAL RECRUITMENT

Internal recruitment is a process of recruiting people within the organization.


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5.1.2 TRAINING

Training" means the process of providing for and making available to an employee, and placing

or enrolling the employee in, a planned, prepared, and coordinated program, course, curriculum,

subject, system, or routine of instruction or education, in scientific, professional, technical,

mechanical, trade, clerical, fiscal, administrative, or other fields which will improve individual

and organizational performance and assist in achieving the agency's mission and performance

goals.

The company is preparing yearly training programmes based on ISO 22000.Job training is giving

to the employees and all the management staffs are required to submit the report of the training

results to the company manager. By evaluating the report, ifones ranking is poor he will be

given further training.

5 .1 .3 TRAINING AND DEVELOPMENT

Training & development is it is any attempt to improve current or future employee

performance by increasing an employees ability to perform through learning, usually by

changing the employees attitude or increasing his or her skills and knowledge. The need for

training & development is determined by the employees performance deficiency, computed as

follows:

Training & Development need = Standard performanceActual performance.Senior manager HR and Administration shall be assigned to facilitate or coordinate training

facilities to enter organization as per the requirement of each requirement.

Corporate, today, expend large amount of money on imparting training and development

practices. But prior to spending such vast amount, they should analyze the need for conducting

training to the workforce. There are chances in which firms can make mistakes if they are not

assessing the training needs. An employee, for sure, requires training when he is found to be not

capable enough to meet the goals of the organization and when there is a gap between the current

performance and expected performance. Meagerness in recital occurs due to the lack of sufficient

knowledge and expertise, monotonous management or any other personal and official issues. Allthese problems spotted can be tackled by providing an effective training programme to the right

employee and at the right point of time.


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5.1.4 PROMOTION AND TRANSFER

Appointment to a position requiring higher qualifications such as greater skill or longer

experience and involving a higher level of responsibility, a higher rate of pay, and a title change

is considered a promotion and will be classified as such in all personnel documents. T r a n s f e r

is tw o t ype s. Th ey ar e i nt er na l t ra ns fer an d e xt er na l transfer. Employees

transferred to different departments on the basic of their skill.

TRANSFER

A transfer is a lateral move to a position in the same classified pay range (classified position)

or to a position with comparable duties and responsibilities(non-classified positions ).

Employees are transferred to different departments on the basis of their skills.

PROMOTIONAppointment to a position requiring higher qualifications such as greater skill or longer

experience and involving a higher level of responsibility, a higher rate of pay, and a title

change is considered a promotion and will be classified as such in all personnel documents.

S A L A R Y S Y S T E M

This mode of pa yment is applicabl e or th e rest of th e workers. Which also include

the loading and unloading workers.

NONMONITORY BENEFITS

1) Transportation facility for the employees to different destinations in a very small marginal

amount

2) canteen providing free food to all employees

3)Equipments like head covers, aprons and uniforms are also provided to the workers in the

production and packing section

4) Free medical insurance to the employees. The company is providing free annual medical

checkup facilities for employees.5)Tours and picnics are conducting once in a year, which increase the motivation a n d

i n i t i a t i v e o f t h e e m p l o y e e s

5.1.5 WAGES AND SALARY

The wage payments are made into two systems:


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1) Employees working under piece rate system

2) Employees working under salary system

5.1.6 PIECE RATE SYSTEM

Under piece rate system of payment, wages are paid on time production goes up when wages are

paid according to piece rate system. This mode of payment prevails on the packing section

.Salary system .This mode of payment is applicable for the rest of the workers which also

includes the loading and unloading workers. The oldest type of performance pay, piece rate is

when an employee is paid a fixed rate for each unit of production. In other words, he or she is

paid by results pay (PRP)For example, a factory worker may be paid per item he or she makes on

a production link.Also Known As: Piecework, Piece work, Performance-related pay.

5.1.7 PERFORMANCE APPRAISAL

Performance appraisal is the systematic description of an employee's job relevant strengths and

weaknesses. In Eastern The performance of individual employees is evaluated by his immediate

superior officers. The officers the employees performance on the basis of result produced by

them and gives a report to the board for a particular period of time. The employees are graded as

A , B &C according to the performance, discipline,and character respectively. Usually HOD and

supervisors are appraising.

5.1.8 GRIEVANCES REDRESSAL

Generally, grievances mean any factors involving wages, hours of work or condition of

work environment. In Eastern, all work as a family and all workers are free to make know

his superior, if h e has any grievances.T h e c o m p a n y h a s k e p t s o m e p e r s o n s i n t h e c o m p a n y i t s e l f w h e r e

t h e e m p l o y ee s c a n d i r e c t l y c o m a nd t e l l h i s p r o b l e m s i n a n y c a s e a n d i t

wi l l slowly reach the management. For this, the company also conducts some

training programmes and meetings where the employees can speak about any

problem he has in the company

5.1.9 WOMEN EMPOWERMENT

:E a s t e r n C o n d i m e n t s g i v e s p r e f e r e n c e f o r w o m e n a s t h e i r w o r k e r s .

Around 80% of workers are women.


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ORGANISATIONAL CHART OF HR DEPARTMENT


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5.2 MARKETING DEPARTMENT

Marketing is defined as the process of determining the needs and wants of consumers and being

able to deliver products that satisfy those needs and wants. Marketing includes all of theactivities necessary to move a product from the producer to the consumer.

Marketing starts with market research, a learning process in which marketers get to know

everything they can about the needs and wants of consumers, and it ends when somebody buys

something. Many companies feel that services provided to customers after the purchase also are

an important part of marketing. All of these enterprises -- production, advertising, transportation,

processing, packaging, and selling -- are included in the marketing process

5.2.1 THE NINE FUNCTIONS OF MARKETING

In order for the marketing bridge to work correctly -- providing consumers with

opportunities to purchase the products and services they need -- the marketing

process must accomplish nine important functions.

The functions are:

Buying- people have the the opportunity to buy products that they want.

Selling- producers function within a free market to sell products to consumers.

Financing- banks and other financial institutions provide money for the production

and marketing of products.

Storage - products must be stored and protect ed until they are needed. This function

is especially important for perishable products such as fruits and vegetables.

Transportation -products must be physically relocated to the locations where

consumers can buy them. This is a very important function. Transportation includes

rail road, ship, airplane, truck, and telecommunications for non-tangible products such

as market information.

Processing- processing involves turning a raw product, like wheat, into something

The consumer can use -- for example, bread.

Risk-Taking- insurance companies provide coverage to protect producers and

marketers from loss due to fire, theft, or natural disasters.


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Market Information- information from around the world about market conditions,

weather, price movements, and political changes, can affect the marketing process.

Market information is provided by all forms of telecommunication, such as television,

the internet, and phone.

Grading and Standardizing- Many products are graded in order to conform to

previously determined standards of quality

.

5.2.2 PRODUCT DISTRIBUTION CHANNELS

1. Factory fresh outlets

2. Whole sellers

3. Retailers

5.2.3 MARKETING STRATEGY

Company follows push and pull strategy in the case of marketing. Merchandise strategy is also

followed. A push-pull-system in business describes the movement of a product or information

between two subjects. On markets the consumers usually "pulls"the goods or information they

demand for their needs, while the offerors or suppliers "pushes"them toward the consumers. In

logistic chains or supply chains the stages are operating normally both in push- and pull-manner.

Push production is based on forecast demand and pull production is based on actual or consumed

demand

By conducting yearly dealers meet, company get the details regarding the customer satisfaction.

Through the professional survey team SMRI and from dealers company seeks the customer

expectations .Demand analysis is carried out by adding up of the 3 constitutive months and the

5 % of the average sales .

Market segmentation is a strategy that involves dividing a larger market into subsets of

consumers who have common needs and applications for the goods and services offered in the

market. These subgroups of consumers can be identified by a number of different demographics,

depending on the purposes behind identifying the groups. Marketing campaigns are often

designed and implemented based on this type ofcustomer segmentation.

The main responsibility of marketing department is to ensure the receipt of good qual ity

material to the consumer as and when required. The main aim of marketing

department is to supply good quality products at a reasonable price. Eastern following direct

supply of its products to retailer and retailer sold product to consumer
http://www.wisegeek.com/what-are-the-different-types-of-demographics.htmhttp://www.wisegeek.com/what-is-customer-segmentation.htmhttp://www.wisegeek.com/what-is-customer-segmentation.htmhttp://www.wisegeek.com/what-are-the-different-types-of-demographics.htm


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5.2.4 ADVERTISEMENTS AND SALES PROMOTION

Sales promotions are short-term incentives to encourage the purchase or sale of a

product or service.

1.NEWS PAPER

2. TELEVISION

3. DISCOUNT

Because of the branded and quality products ,Eastern is maintaining the customers. The

Marketing Department headed by Senior Marketing manager and

followed by Adm in is t ra t ive S ta f f s , M arke t ing Mana ger , Ass i s tan t Mana ger

, S e n i o r S a l e s Executive, Sales Executive, Driver and Stock Assistances.

The Marketing Department headed by Senior Marketing manager and

followed by Adm in is t ra t ive S ta f f s , M arke t in g Man ager , Ass i s tan t Mana ger

S e n i o r S a l e s Executive, Sales Executive, Driver and Stock Assistances.


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5.3 FINANACE AND ACCOUNTS DEPARTMENT

5.3.1 ROLE AND IMPORTANCE OF FINANCE DEPARTMENT

Ensure that there are adequate funds available to acquire the resources needed to help the

organization achieve its objectives;

Ensure costs are controlled;

Ensure adequate cash flow;

Establish and control profitability levels.

One of the major roles of the finance department is to identify appropriate financial information

prior to communicating this information to managers and decision-makers, in order that theymay make informed judgments and decisions.

Finance also prepares financial documents and final accounts for managers to use and for

reporting purposes (AGM etc)

Finance is the life blood of business. It rightly termed as the science of money.

Without adequate finance, it is impossible for any business firm to carry out its

activities. The term finance refers to money or funds available to a firm. There is

anecessity of managing the funds properly and efficiently for achieving the object of t h e b u s in e s s . S o f i n a n c i a l a c t i v i t y , w h i c h i s c o n c e r n e d w i t h t h e p l a n n i n g

a n d controlling of the firm financial resources. Business finance is concerned

wit h the acq uis it ion and utilization of funds in a business enterp ris e. It involves rai sin g

the needed funds, judicial use of funds and controlling the funds used in business. So

financial management us an integral part of the overall management.


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5.3.2 FUNCTIONS OF FINANCE DEPARTMENT

1. To create budget among financial year

2. .. To record day to day financial transaction.3. . Keep and maintain financial recorded

4.Tax payment and pay of cash for other purpose.

The internal audit is also done in the organization. Finance has two divisions sale

tax and income t ax retu rn filli ng. Sal es tax is file d monthl y through e -filling from

Adimaly office.A separate department working under finance department called Tax Department. Tax payment

through e-filling in 15 th day of every month. There are 50-60 crores will pay for sales tax by the

company.

Gratuity, provident fund, and bonus are the fringe benefits given by the company. Company isdealing with Federal bank.


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ORGANISATION CHART OF FINANCE DEPARTMENT


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5.4 PRODUCTION DEPARTMENT

Production department is one of the most important departments of the manufacturing

organizations.

It co-ordinate supply and movement of material and labour.Ensure

e c o n o m i c a n d b a l a n c e d u t i l i z a t i o n o f m a c h i n e s a n d e q u i p m e n t s a s w e l l

a s other activities related with production to achieve the desired manufacturing results in terms

of quality, quantity time and place

When the information gained from the market through the market department, it will get to the

purchase and production departments for the monthly based plan. Ultimate scheduling is carried

out by production department. Production is according to the requirements and

will depend on seasonal demand

The activi ties prod uction area includ es vari ous sta ges of ope ration until dispatch.The products marketing largely based on the production capacity of the firm. The has set up a

well-built production department under a production in charge and a plant supervisor. As a food

industry, the production aria must be clean and hygiene as ISO 22000 requirement. The

production operation in to production area is carried out as per production plan. Ingredients

will be moved operation wise to each machine and production inspection is carr ied out

subsequently. Plant supervisor does allocation of work and he will ensure that the

mater ial will allo tted to each machi ne and process inspection is carried out

subsequently.

By analyzing the demand, production schedule or PS sets the quantity of each end item finishedproduct to be completed in each time period week or month or quarter of the short range

planning horizon.

Inventory management is an integral part of a successful business. Inventories typically consist

of goods, raw materials and finished products. Each of these elements translates into money for

the business owner. The key to profitability is a carefully balanced inventory.

Balanced inventories are important because many businesses rely on its stock of items to make a

profit. Stockpiles that never move from the shelves do little good for the company. A proper

balance is of the utmost importance.

As the final product is food item ,the company do not manage inventory.

Research and development wing has doing researches about how to improve

taste and the quality of the products


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5.4.1 PRODUCT STANDARDS

. Eastern is the first company in India and the second company in Asia got

ISO 22000 Certification.Eastern got ISO Certification in the year 2000-20005.The Organization shall

ensure the following basic requirements for the implementation of ISO 2200.

The food safety hazards that may be reasonable expected to occur In relation to products

within the scope of the system are identified, evaluated and controlled in such a manner that the

products of the organization do not directly or indirectly harm the consumers.

Communicate appropriate information through the food chain

regarding safety issues related to its products

5.4.2 PLANT PROCESS


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ORGANISATION CHART OF PRODUCTION DEPARTMENT


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5.5 MAINTENANCE DEPARTMENT

5.5.1 OBJECTIVES

1. Direct and coordinate the operations and activities of the physical plant maintenance,

Including but not limited to: facilities engineering administration, layout, design, and

construction; equipment maintenance; utilities operations and maintenance; building and grounds

maintenance; facilities protection and security; departmental safety; and environmental

Compliance.

2. Provide engineering consulting services, surveys, and recommendations to all

Departments; to outside architect/engineer firms performing services for the facility; and to

Public Utilities.

3. Ensure compliance with applicable federal, state, and local laws, regulations, statutes, and

codes; securing required permits; and coordinating with appropriate local authorities.

4. Contract with and oversee the activities of various contractors and consultants for the

fulfillment of facility engineering responsibilities.

5.5.2 FUNCTIONS

Management Responsibility

1.1 The Maintenance Manager should set goals, plan, organize, and control the activities

under his jurisdiction.

1.2 All goals should be specific, well defined, and quantifiable, with an estimated time of

achievement given for each goal.

1.3 Each goal should be communicated freely and clearly to all those involved.

1.4 Goals should be reviewed regularly by the Maintenance Manager, Maintenance

Supervisor, and operations representatives.


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Maintenance Department of Eastern are responsible for us keeping the good

condition of the plant and equipments in good condition. Maintenance department

is divided into 3 namely

1 ) E l e c t r i c a l

2 ) M e c h a n i c a l

3)Automobiles

There is both break down and preventive maintenance. All machine expect some critical

maintenance machine are maintained by the department itself. Rest of the

m a i n t e n a n ce w o r k g i v e n f o r c o n t r a c t w o r k


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5.6 PURCHASE DEPARTMENT

Purchasing refers to a business or organization attempting for acquiring goods or services to accomplish

the goals of the enterprise.

5.6.1 FUNCTIONS

The head of Purchase Department of Eastern curry Powder factory is AGM Purchase. Purchase

department is responsible for all the purchase related to the factory Supervisors

w h i c h i s i n c l u d e d r a w m a t e r i a l s , m a c h i n e p a r t s , a n d n e w m a c h i n e s . T h e

p ur ch a se s y s t e m s t a r t s f r o m t h e i n t e n d i n t h e p r e s c r i b e d f o r m a t g i

v e n b y t h e r e s p e c t i v e depar tment according to their requirement . As per ISO

the supplier of raw mater ia ls sho ul d be an aut hor ize d sup pl i er .

The management commit tee in the management review meet ings gives the

authorization. Purchase Department should be responsible t h e t i m e l y s u p p l y

o f a l l i t e m s r e q u i r e d i n t h e f a c t o r y . I t s h o u l d a l l s o f i n d n e w

suppliers, raw materials, market, comparative study of price and quality and

present marketing scenario.P r o d u c t i o n P l a n n i n g a n d C o n t r o l w i l l d e s i g n am a t e r i a l r e q u i r e m e n t p l a n t h e y w i l l m a k e a w e e k l y i n d e n t f o r p u r c h a s e .I t w i l l b e given to purchase department purchase. Department will invite quotation for the

above material.

T h e p u r c h a s e d e p a r t m e n t c o m e s u n d e r A G M P u r c h a s e f o l l o w e d b y

A s s i s t a n t manager, senior officers and officers


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5.7 EXPORT DEPARTMENT

Every company wishing to consolidate its export activity has to create its own Foreign trade

department so it can handle the different tasks that enable its continued presence in international

markets. As sales are solely the result of a marketing policy, the export department might be

described as an instrument that carries out all the tasks generated by International

marketing policies of the company. the export department has very definite goals: to perform all

tasks related to international sales.

Upon analyzing the export activities of the companies that have experienced stable growth in

their exports, one observes that, historically, their international contacts started out sporadically

and only later started to consolidate. That was when they made the decision to expand their the

international trading staff to penetrate other markets to a greater extent and better.

Eastern started its exporting in 1994. At the very beginning eastern products aree x p o r t e d t o U A E , U K e t c . N o w e a s t e r n i s e x p o r t i n g i t s p r o d u c t s i n t omiddle east, USA, Australia, UK and expecting market in Japan and otherEuropean countries

In the case of exporting products it is different from that of local products in the manner of

packing,. The sterilization unit for both exporting and local product is situated at

Kothamangalam..

Additional information gained was about the new product named, gourmate which is now

exporting.

The Gulf countries are the main market for curry powder and pickles.

All exports are done through the Cochin port. About 300 products of eastern exported some

items are not available in the local market.

Eastern has received the spices Board Awards for best exporter continuously for the last 10 years

The export department is headed by Head International.
http://en.reingex.com/International-Marketing.shtmlhttp://en.reingex.com/EENI-Education-International-Marketing.shtmlhttp://en.reingex.com/EENI-Education-International-Marketing.shtmlhttp://en.reingex.com/EENI-Education-International-Marketing.shtmlhttp://en.reingex.com/EENI-Education-International-Marketing.shtmlhttp://en.reingex.com/International-Marketing.shtml


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5.8 PRODUCTION PLANNING AND CONTROL DEPARTMENT

Production planning and control is the department which plans everything regarding production.

It find out what is to be produced, when, what quality and it even informs the purchasedepartment about what raw materials to be purchased for production

PPC regulates stock inflow and out flow with the help of ORION software so the amount stock

will be readily available

They make plans according to the data provided by the marketing department. Based on this,

they give instruction to purchase department and the production department. Production is

according to the requirement and will depend on the seasonal demand.

The monthly production of Eastern is 240000 tons. This is based on monthly demand.

Every sales executive gives the order from retailers. Based on this PPC give instruction to both

production and purchase

5.8.1 OBJECTIVES OF PPC DEPARTMENT

Increase profitability of the company

Quality control

Maximize output with minimum input

Minimize cost

Coordination between men and machines

Establish routs and schedule of work

Ensure operations are run efficiently and as planned

Optimize the use of resource, material, machines etc.


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5.8.2 PROCEDURE

They make plans according to the data provided by the marketing department for the coming

period). Based on this they give instructions to purchase department and production department.

They plan for 3 months later it divided on monthly basis and finally supervisions in production

scheduling on weekly basis. Production is according to the basis of the requirements and will

depend on seasonal demand. The total number of employees in this department is 25.


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5.9 IT DEPARTMENT

Eastern uses oracle based software called orion. The networking is done through aBSNL lease line.The net works main server is situated in Ernakulam and all the differentdivisions and co-operate offices have their own domains to connect tothe main server. So all the plants and deposits offices co-operate offices of eastern

condiments is connected via network

Enterprise Resource Planning (ERP) : Enterprise resource planning system or management

information systems that integrates and automate many of the business practices associated with

the operation and production aspects of a company. It Includes :

a. Manufacturing

b. Logistics

c. DistributionERP systems typically include the following characteristics:

d. Inventory

e. Shipping

f. Invoicing

g. Accounting Supply Chain Management etc

ERP systems typically include the following characteristics:

An integrated system that operates in real time (or next to real time), without relying on

periodic updates.

A common database, which supports all applications.

A consistent look and feel throughout each module.

Installation of the system without elaborate application/data integration by the Information

Technology (IT) department.

Finance/Accounting

General ledger, payables, cash management, fixed assets, receivables, budgeting, consolidation

Human resources

payroll, training, benefits, recruiting, diversity management
http://en.wikipedia.org/wiki/Financehttp://en.wikipedia.org/wiki/Accountinghttp://en.wikipedia.org/wiki/General_ledgerhttp://en.wikipedia.org/wiki/Accounts_payablehttp://en.wikipedia.org/wiki/Cash_managementhttp://en.wikipedia.org/wiki/Fixed_assetshttp://en.wikipedia.org/wiki/Accounts_receivablehttp://en.wikipedia.org/wiki/Budgetinghttp://en.wikipedia.org/wiki/Consolidationhttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Payrollhttp://en.wikipedia.org/wiki/Traininghttp://en.wikipedia.org/wiki/Employee_benefithttp://en.wikipedia.org/wiki/Recruitinghttp://en.wikipedia.org/wiki/Diversity_managementhttp://en.wikipedia.org/wiki/Diversity_managementhttp://en.wikipedia.org/wiki/Recruitinghttp://en.wikipedia.org/wiki/Employee_benefithttp://en.wikipedia.org/wiki/Traininghttp://en.wikipedia.org/wiki/Payrollhttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Consolidationhttp://en.wikipedia.org/wiki/Budgetinghttp://en.wikipedia.org/wiki/Accounts_receivablehttp://en.wikipedia.org/wiki/Fixed_assetshttp://en.wikipedia.org/wiki/Cash_managementhttp://en.wikipedia.org/wiki/Accounts_payablehttp://en.wikipedia.org/wiki/General_ledgerhttp://en.wikipedia.org/wiki/Accountinghttp://en.wikipedia.org/wiki/Finance


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Manufacturing

Engineering, bill of materials, work orders, scheduling, capacity, workflow

management, quality control, cost management, manufacturing process, manufacturing

projects, manufacturing flow, activity, product lifecycle management

Supply chain management

Order to cash, inventory, order entry, purchasing, product configuration, supply chain

planning, supplier scheduling, inspection of goods, claim processing, commissions

Project management

Costing, billing, time and expense, performance units, activity management

Customer relationship management

Sales and marketing, commissions, service, customer contact, call center support

Data services

Various "selfservice" interfaces for customers, suppliers and/or employees

Access control

Management of user privileges for various processes

Customer relationship management

The main advantage of using IT is an organization is to make information readily available so

in eastern also information is readily available and this make decision making

much faster and accurate and since the software is oracle based, there is no security

issues also.

5.9.1 OBJECTIVES OF INFORMATION TECHNOLOGY DEPARTMENT

1)To be in search of latest technologies for system improvement

2)To provide the data processing facility in terms of hardware and software procure for variousdepartment of Eastern condiments as well as Eastern groups.

The information Technology Department come under Manager IT and followed by Dy. Manager,

Assistant Manager, Sr. Officer and Officers
http://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Engineeringhttp://en.wikipedia.org/wiki/Bill_of_materialshttp://en.wikipedia.org/wiki/Workflow_managementhttp://en.wikipedia.org/wiki/Workflow_managementhttp://en.wikipedia.org/wiki/Quality_controlhttp://en.wikipedia.org/wiki/Product_lifecycle_managementhttp://en.wikipedia.org/wiki/Product_lifecycle_managementhttp://en.wikipedia.org/wiki/Supply_chain_managementhttp://en.wikipedia.org/wiki/Supply_chain_managementhttp://en.wikipedia.org/wiki/Order_to_cashhttp://en.wikipedia.org/wiki/Inventoryhttp://en.wikipedia.org/wiki/Purchasinghttp://en.wikipedia.org/wiki/Product_configuratorhttp://en.wikipedia.org/wiki/Project_managementhttp://en.wikipedia.org/wiki/Billinghttp://en.wikipedia.org/wiki/Customer_relationship_managementhttp://en.wikipedia.org/wiki/Call_centerhttp://en.wikipedia.org/wiki/Access_controlhttp://en.wikipedia.org/wiki/Customer_relationship_managementhttp://en.wikipedia.org/wiki/Customer_relationship_managementhttp://en.wikipedia.org/wiki/Customer_relationship_managementhttp://en.wikipedia.org/wiki/Access_controlhttp://en.wikipedia.org/wiki/Call_centerhttp://en.wikipedia.org/wiki/Customer_relationship_managementhttp://en.wikipedia.org/wiki/Billinghttp://en.wikipedia.org/wiki/Project_managementhttp://en.wikipedia.org/wiki/Product_configuratorhttp://en.wikipedia.org/wiki/Purchasinghttp://en.wikipedia.org/wiki/Inventoryhttp://en.wikipedia.org/wiki/Order_to_cashhttp://en.wikipedia.org/wiki/Supply_chain_managementhttp://en.wikipedia.org/wiki/Product_lifecycle_managementhttp://en.wikipedia.org/wiki/Quality_controlhttp://en.wikipedia.org/wiki/Workflow_managementhttp://en.wikipedia.org/wiki/Workflow_managementhttp://en.wikipedia.org/wiki/Bill_of_materialshttp://en.wikipedia.org/wiki/Engineeringhttp://en.wikipedia.org/wiki/Manufacturing


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5.10 QUALITY CONTROL AND ASSURANCE DEPARTMENT

5.10.1 FUNCTIONS

Testing and release or rejection of all incoming raw materials, packing materials, in-process /

intermediates and finished products as per specified specifications.

Maintaining testing records as per standard procedures for raw materials, packing materials, in-

process / intermediates and finished products.

Calibration of laboratory instrument / equipment.

Performing stability study.

Control sample storage.

Analytical method validation.

Preparation of standard volumetric solutions and maintain standardization record.

Maintain Labeling procedure at all the stages and records.

Maintain working / reference standard record of products.

Analysis of complaint samples as and when required.

To conduct technical audit / self-inspection.

Follow safety norms at all the stage during handling of chemicals and using instruments.

Follow good laboratory practices.

One of the major department of Eastern condiments private limited is

q u a l i t y c o n t r o l d e p a r t m e n t

The Quality Control Departments got two main certificate ISO 9001-2001 for qua lity

management and ISO 2000-2005 for food safety management


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5.10.2 FOOD MICROBIOLOGY

Eastern have a central laboratory at Adimali, which is fully automated and the import of

equipments is from France and Japan. It is coming under quality control department of the

company. Activities in the food microbiology lab ensure the absence of contaminants in the raw

materials. and it promotes fast output.

5.10.3 FOOD MICROCHEMISTRY

F o o d m i c r o c h e m i s t r y l a b c h e c k s t h e c h e m i c a l c o n t a m i n a t i o n i n t h e r a w

material purchased and products

Eastern is in the process of getting the following certifications

NABL - What Is NABL ?

NABL stands for National Accreditation Board for Testing and Calibration Laboratories

It is an autonomous organization that comes under Department of Science & Technology,

Government of India

NABL is a sole government authorized accreditation body in India for laboratories

NABL offer accreditation and certification to the laboratories as per the set laboratory

accreditation standard i.e. ISO/IEC 17025

NABL offers its services in a non discriminatory manner not only to the laboratories based

in India, but in abroad as well

NABL provides accreditation to the laboratories that are duly registered and legally

identifiable

It offers accreditation to Medical Laboratories, Testing Laboratories and Calibration

Laboratories


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Benefits Of Having NABL 17025 Certification

It enhances confidence of the customer in taking services of the authorized laboratory and

accepting testing reports issued by them

Makes accredited laboratories competent at the international level

Provides formal recognition to the laboratories in government and private sector

Saves time and money for the customer as NABL 17025 certified laboratories eliminate the

need of re-testing

Provides listing to the laboratories in Accredited Laboratories directory

Offer better control on laboratory operation, thus, ensure satisfaction

BRC- (British Retail Consortium)to ensure quality from farm to fork

5.10.4 CERTIFICATES

HACCPCertificate issue by food cert BY Netherlands. Accredited by RVA ,the first body in

the world for food safety accredition I S O 2 2 0 0 0 -

2 0 0 5 : E a s t e r n i s t h e f i r s t c o m p a n y i n I n d i a t o g e t t h e I S

O - 2 2 0 0 0 certification.

5.10.5 TESTS CARRIED OUT IN LABORATORY

1)CHEMICAL TEST

2)OIL TEST

3)MICROBIAL TEST

4)INSTRUMENTAL TEST

For correct valuations, instruments are calibrated .Tests are carried out in the raw material as

well as semi raw material stages .There are 4 senior officers and 15 staffs working in the quality control department.


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CHAPTER 6

SWOT ANALYSIS


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Swot analysis is a strategic planning method used to evaluate

the Strengths, Weaknesses, Opportunities, and Threats involved in a projector in

a business venture. It involves specifying the objective of the business venture or project and

identifying the internal and external factors that are favorable and unfavorable to achieve that

objective

Strengths: characteristics of the business or team that give it an advantage over others in the

industry.

Weaknesses: are characteristics that place the firm at a disadvantage relative to others.

Opportunities: external chances to make greater sales or profits in the environment.

Threats: external elements in the environment that could cause trouble for the business.

STRENGTHS

Efficient management and well qualified staff Good relation with retailers and customers

Direct distribution in 40000 shops with in kerela

ISO 22000-2005 for food safety management

Well established quality control lab

Penetration in to the international market

Best spices export award

Good employee retain management system

Fully computerised organisation

Tie up with an American company

Strong brand name Being quality oriented rather than quantity oriented

Large product width and line

large distribution channel

reasonable price

effective employee

zero percent rejection

WEAKNESSES

absence of a separate public relation department

risks related with easy transportation

dependent on other design agencies

absence of research and development wings

space constrains
http://en.wikipedia.org/wiki/Strategic_planninghttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Strategic_planning


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OPPORTUNITIES

cheep and skilled labour acts as an opportunity to the company for producing quality

goods economically and efficiently

penetration in to the global market

above 50 % of households rely up on eastern products ,because of home made

products

THREATS

The industry heavily relies on electricity as energy resource .This may put pressure on

economies of products

Rising costs of raw materials could affect marketing advantage that the company

possesses now

Entrance of new competitors

Changes in consumer preferences


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CHAPTER 7

FINDINGS AND SUGGESTIONS


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The Eastern Group which employs around 2500 people and has a turnover of over Rs.250cror es

and Asset base worth Rs.35 crores was set up 30 years ago by Mr. M. E. Meeran as

a trading concern. Subsequently the Group diversified into manufacturing and is now involved

in Ready-to-use Spices, Tread Rubber, Rubberized Coir Mattresses, Clothing,

Packaged Drinking Water and Distribution.

E a s t e r n c o n d i m e n t s P v t . L t d . Ma n u f a c t u r e s , c

sajitha os

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