samsung and bada mobile
DESCRIPTION
managementTRANSCRIPT
Topic
How Bada of Samsung win Smart Mobile Market?
Group 4
Trần Minh PhươngBùi Thị Kim DungLê Nhân NgọcHoàng Thị Thuỳ Linh
OutlineBackground
Samsung Corp.Samsung ElectronicsBada
SWOT analysisStrategy
BackgroundI. Samsung Corp.
one of the largest commercial multinational corporation in
South Korea
invent cars, electrical goods,
chemicals, aircraft, ships, business hotels, theme parks, building skyscrapers, textile, food .etc.
headquartered in Samsung Town, Seoul, South Korea.
BackgroundII. Samsung Electronics
the largest part of the Samsung Group & one of the largest electronic companies in the world
In 2009, the world’s biggest IT maker with sales revenue in the areas of LCD &LED displays & computer chips the world’s No.1
BackgroundIII. Mobile – Badathe winners of the 2010
European EISA Awards in the smartphone and social media phone categories
Samsung bada is a smartphone platform , created for wide range of device, unveiled in 2010
offer various applications & an interesting new space
STRENGTHS Samsung:Longtime supplier, Prestigious brandWide range of retailer network
Competitive prices compared to other smart phones
Eye-catching design, trendy, broad product line
STRENGTHS Interactive user
Support diverse services
Open platform, easy to install configuration
WEAKNESSES A new operating system →less compatible apps and games
Not used widely
Specializes in hardware,not software→ heavily dependent on external software suppliers
Chance of large marketshare in upper class
Opportunity
Outstanding in Mobile World Congress 2011
>> more investment and cooperation
Opportunity
The decline of other operating systems >> more software designers for Bada
ThreatHard to compete with others
ThreatThe growth < customers’ demand
ThreatLosing customers’ confidence
StrategyAdvertisingFamous people:
singers, actors, actresses…
Include images of Bada cell phone in:MoviesVideo clipsTV Series
Strategy
Upgrade Bada OS catch up with new trend fix errors in previous version
StrategyApplications
Multi-language
Various types
Free applications
Strategy
World-wide Competitions on writing new applications for Bada
More application Bring Bada’s image to people
StrategyYear Symbia
nAndroi
dRIM iOS Micros
oftOther OSs
2010 37.6 % 22.7 % 16.0 % 15.7 % 4.2 % 3.8 %
2009 46.9 % 3.9 % 19.9 % 14.4 % 8.7 % 6.1 %
2008 52.4 % 0.5 % 16.6 % 8.2 % 11.8 % 10.5 %
2007 63.5 % N/A 9.6 % 2.7 % 12.0 % 12.1%
Market Share by OS
Invite Symbian and Microsoft developers to work for Samsung
Produce phone using Android OS along with phone using Bada