samsung me series proposal solution marketing group display marketing team rev.1.0
TRANSCRIPT
Outline
Why Samsung LED LFD ?
What is ME series and Why ME?
Product specification
1.
2.
4.
How to use ME series ? 3.
Why Samsung LED LFD ?
What is ME series and Why ME?
Product specification
1.
2.
4.
How to use ME series ? 3.
Market Requirements
Environmental Regulation
Low Power Consumption
No Harmful materials
CO2 Reduction
Harmonic & Sleek Display
• Eco-friendly displays are preferred.
• The various application of LFDs has lead to increased sales of sleek display.
Q1'10 Q2 Q3 Q4
0
5000
10000
15000
20000 Normal
< Sales Trend by Design >
The market wants LED LFD
LED LFD Competitiveness
Line-up Comparison
LED LFD Full Line-up with price competitiveness
M/S
V
M
P
V/W
M
P
40 46 55
40 46
40 46 55
46 55
55
55
47
40 46 55
5546
HE Series (for EU, NA)
EX Series ME Series
DE Series
UE Series
UD Series
• Only Samsung provides Mainstream LED LFDs
Improved Price Competitiveness
• Samsung LEDs are designed to absorb CCFL demand• Value added by Embedded media player
EX$1,660 ME
$1,560
MX$1,200
38%30%
CategoryMX
(CCFL)EX
(Current LED)ME
(New LED)
Media PlayerExt. PC + S/W
($500)Ext. PC + S/W
($500)EmbeddedLocal Schedul-
ing
Depth 120mm 39.9mm 29.9mm
*ESP (46”)
• Estimated Street Price (US, except Tax), Price may vary by countries
MX + PC$1,700
EX + PC$2,160
Why Samsung LED LFD ?
What is ME series and Why ME ?
Product specification
1.
2.
4.
How to use ME series ? 3.
• Summary
[ME series images]
Noteworthy aspects:
. 40” / 46” / 55” display
. Samsung LED technology : Edge type
. Sleek design : 29.9mm depth
14.6mm bezel width
. Embedded media player
- Support playing 1080P video,
Flash, Jpeg and MS office file
. MagicInfo Lite scheduler S/W presented
. Slim SBB PC available (optional)
ME series
ME series
• Light Usage, Public (SOHO/SMB)
• Easy Installation & Space Efficient
- LED Slim & Light features
- Built-in Contents Player
ME series
• Eco-Friendly– Samsung supports the green movement– Mercury Free / Spray Free / Lead Free
Hg Pb
ME series
• Reduced power consumption– Cost savings of 48% or more
400MX-3193 watts
ME40A100 watts
ModelPower
Consump-tion
Power/day
Power/year
Power/1Kpcs
Electricity/year
400MX 193W3,088
W1,127.1K
W1,127.1M
W*$241,060
ME40A 100W1,600
W584KW 584MW *$124,902
* Based on Industrial electricity rate of Germany(http://www.energy.eu/#domestic)
Every year Save : $116,158 / 1K units
$116 / 1 unit
During 3 year Save : $348,474 / 1K
units $348 / 1 unit
ME series
460MX-3
130 mm 39.9 mm 29.9 mm
460EX ME46A
Vs. Vs.
• Slim Depth– 77% reduced depth compared to conventional products– More space available for other uses
ME series
• Narrow Bezel– Allow audiences to concentrate contents
VS
460MX-3Bezel Width: 40mm
ME46ABezel Width: 14.6mm
(Bottom: 15.6mm)
ME series
• Less heat from panel– Can enhance digital signage environment and make better condition
CCFL LFD ME46A
• Finally, Yes, ME price is affordable !
- Doesn’t need external PC and Scheduler S/W
ME series
Save : $140 / 1 unit
CategoryME46A
(New LED)460MX(CCFL)
Display ESP $1,560 $1,200
Thickness 29.9mm 120mm
Power consumption 140W 233W
Media PlayerEmbedded
Ext. PC + S/W($500)Local Scheduling
Total ESP (Including PC) $1,560 $1,700
Display
Ext. PC+S/W
$1,200
$500
$1,560
$1,700
$1,560 $140
Why Samsung LED LFD ?
What is ME series and Why ME?
Product specification
1.
2.
4.
How to use ME series ? 3.
2 big target user group of ME seriesTarget group 1 Target group 2
DefinitionUser who operates small units of display, is not familiar with IT work, want to update contents easily
User who operates medium units of display, want to manage contents remote, want to spend less money for signage S/W
ExpectedCustomer
Value Proposition
No additional media player or PC , Easy content managing
Easy installation (All-in-1) , Low TCO, LED benefits (Slim & Light, Low power consumption)
Channel Regional AV dealer, reseller, end customer SMB SI company, Media management company
[Lobby reception]
[Church]
[F&B]
[Real Estate shop]
[Food Court]
[School]
[Car show room]
Target Group 1
Church
• This venue needs..
1) to inform weekly worship schedule to a believer
2) to let people know special events like wedding
3) to notify seasonal events like summer camp
, but do not want to hire a specialist to manage these.
Target Group 1
Small F&B (Food and Beverage) restaurant
• This venue needs..
1) to show new developed food
2) to inform today’s special menu
3) to promote events
, but do not want to hire a specialist to manage these.
Target Group 1
Real Estate Agency office
• This venue needs..
1) to inform real estate information for sale and rent
2) to satisfy customer’s wondering about house with dynamic contents (picture, video)
3) to show as many information as possible under limited space
, but do not want to hire a specialist to manage these.
Target Group 1
Corporate & Hotel reception
• This venue needs..
1) to give special guest warm hospitality with welcome message
2) to promote company and hotel special events
3) to give valuable information like currency and way-finding to guest
, but do not want to hire a specialist to manage these.
Target Group 1
Event venue (Wedding, Party)
• This venue needs..
1) to change all information at every different events
2) to deliver right information at right time exactly (pre-schedule needed)
3) to give information more effectively to guest
, but do not want to hire a specialist to manage these.
Samsung ME suggestions for Target Gr. 1
Scenario 1. USB auto-play function
(2) Make ‘MagicinfoSlide’ named folder in USB and copying contents to this folder
(1) Prepare USB memory
(3) Plug-in USB to ME series, then automatically start playing contents
Samsung ME suggestions for Target Gr. 1
Scenario 2. Internal memory auto-play function
(2) Execute MI Lite by remote, and then select ‘Contents Manager’ on OSD
(1) Plug-in USB having contents to play
(3) Copy contents from USB to Internal memory, and then select ‘Internal Memory AutoPlay’ * Now USB can be plugged-out
Samsung ME suggestions for Target Gr. 1
Scenario 3. Local Scheduling by Remote
(2) Set ‘Time’ (Starting / Ending) and ‘Contents’ to play, and then save this schedule file
(1) Select ‘Local Schedule Manager’ on OSD
(3) Run the saved schedule file (*.lsch), then ME starts playing contents according to pre-defined schedule
Target Group 2
Food Court
• This venue needs..
1) to display various food menu on each store
2) to show different menu on different time slot occasionally
3) to served by special agent
, but do not want ‘Complicated systems’ and to pay big money for installing / managing
Target Group 2
School
• This venue needs..
1) to notify academic affairs to students
2) to display valuable information on each venue like library, restaurant
3) to manage various contents on various venues from 1 control center efficiently
, but do not want ‘Complicated systems’ and to pay big money for installing / managing
Target Group 2
Private Hospital
• This venue needs..
1) to display news and information about hospital
2) to give both waiting list information and amusement to patient
3) to be served different contents in different locations
, but do not want ‘Complicated systems’ and to pay big money for installing / managing
Target Group 2
Auto dealer shop & Used car shop
• This venue needs..
1) to show new car information to guest
2) to make customer feel an experience thru interactive display instead of exhibiting real car
3) to manage multiple and interactive contents by specialist
, but do not want ‘Complicated systems’ and to pay big money for installing / managing
Samsung ME suggestion for Target Gr. 2
Network Schedule function
(1) Set ‘Server IP address’ on main OSD
(2) Select ‘Network Schedule’ on OSD, and then ME starts waiting contents from Server
(3) Creating ‘schedule w/ contents’ in MagicInfo Lite Server, and then distributing this thru network
Why Samsung LED LFD ?
What is ME series and Why ME?
Product specification
1.
2.
4.
How to use ME series ? 3.
Specification
Series ME
model name ME40A ME46A ME55A
Diagonal Size 40” 46” 55”
Resolution 1920 x 1080
connectivity
INPUTDVI-D, HDMI, Display Port, Component (CVBS common), Analog D-SUB, ,RCA(L/R) , Stereo mini Jack,
TV antenna (N.America only)
OUTPUT DVI-D(Loop-out), Stereo mini Jack
CONTROL RS232C(in/out), RJ45 Ethernet
SENSOR IR , Ambient
Power Consumption
Typical 100W/h 140W/h 160W/h
Max 120W/h 160W/h 180W/h
BTU (Max) 409.2 545.6 613.8
Dimension (mm) 920.0 x 534.5 x 29.9 1055.2 X 610.8 X 29.9 1244.1 x 715.1 x 29.9
Weight (kg) 10.5 12.5 17.1
VESA mount (mm) 200 * 200 400 * 400 400 * 400
Media Player Type Embedded
Specification : Supported video file format File
ExtensionContainer Video Codec Resolution
Frame rate(fps)
Bit rate (Mbps)
Audio Codec
*.avi AVI
Divx 3.11/4.x/5.1/6.0 1920x1080 6 ~ 30 8 MP3AC3
LPCMADPCM
DTS Core
XviD 1920x1080 6 ~ 30 8H.264 BP/MP/HP 1920x1080 6 ~ 30 25MPEG4 SP/ASP 1920x1080 6 ~ 30 8Motion JPEG 1920x1080 6 ~ 30 8
*.mkv MKV
Divx 3.11/4.x/5.1/6.0 1920x1080 6 ~ 30 8 MP3AC3
LPCMADPCM
DTS Core
XviD 1920x1080 6 ~ 30 8H.264 BP/MP/HP 1920x1080 6 ~ 30 25MPEG4 SP/ASP 1920x1080 6 ~ 30 8Motion JPEG 1920x1080 6 ~ 30 8
*.asf ASF
Divx 3.11/4.x/5.1/6.0 1920x1080 6 ~ 30 8 MP3AC3
LPCMADPCMWMA
XviD 1920x1080 6 ~ 30 8H.264 BP/MP/HP 1920x1080 6 ~ 30 25MPEG4 SP/ASP 1920x1080 6 ~ 30 8Motion JPEG 1920x1080 6 ~ 30 8
*.wmv ASF Window Media Video v9 1920x1080 6 ~ 30 25 WMA
*.mp4 MP4H.264 BP/MP/HP 1920x1080 6 ~ 30 25 MP3
ADPCMAAC
MPEG4 SP/ASP 1920x1080 6 ~ 30 8XVID 1920x1080 6 ~ 30 8
*.3gp 3GPPH.264 BP/MP/HP 1920x1080 6 ~ 30 25 ADPCM
AACHE-AACMPEG4 SP/ASP 1920x1080 6 ~ 30 8
*.vro VROVOB
MPEG2 1920x1080 24/25/30 30 AC3MPEGLPCMMPEG1 352x288 24/25/30 30
*.mpg*.mpeg PS
MPEG1 352x288 24/25/30 30 AC3MPEGLPCMAAC
MPEG2 1920x1080 24/25/30 30
H.264 1920x1080 6 ~ 30 25
*.ts*.tp*.trp
TS
MPEG2 1920x1080 24/25/30 30 AC3AACMP3DD+
HE-AAC
H.264 1920x1080 6 ~ 30 25
VC1 1920x1080 6 ~ 30 25
*.rmvb RMVB RV 3.0/ RV 4.0 1920x1080 24/25/30 10 RealAudio 6, 9, 10