삼성그룹, 三星그룹

LEE KUN HEELee Byung - chul

• Excellence in engineering and producing hardware parts and consumer electronics

• Innovation and design• Focus on environment• Low production costs

• Largest share in mobile phones and 2 place in smartphones sales

• Ability to market the brand

Weaknesses

Weaknesses

Weaknesses• Lack its own OS and software

• Focus on too many products

cannibal

Opportunities• Growing India’s smartphone

market

Opportunities• Growing mobile advertising

industry

Opportunities• Growing demand for quality

application processors

Opportunities• Growth of tablets market

Opportunities• Obtaining patents through

acquisitions

Threats

• Saturated smartphone markets in developed countries

Threats

• Rapid technological change• Declining margins on

hardware production

Threats

• Breached patents• Apple’s iTV launch• Price wars