sanmiguel vi, mi

8/10/2019 Sanmiguel Vi, Mi

1/5

Case Study: Magnolia Fresh Chicken

SWOT Analysis

Internal Factor Analysis Summary (IFAS)

Internal stratigic forces Weight Rating Weighted

Score

Comments

Strengths

S1-convenient

S2-processing operations

S3-Image and Brand name

S4-beginnings in 1953

S5-Distribution

S6-marketing strategy

10%

15%

20%

10%

8%

12%

3

4

4

3

3

4

0.3

0.6

0.8

0.3

0.24

0.6

S1-cook-easy chicken products that provide

the warmth of home-cooked meals at an

affordable cost

S2-automated feeding and drinking systems.The marination process utilizes refrigerated

tumbling machines to achieve better marinadepick-up and uniformity.

S3-"Trusted Brands" awards, giving these

awards a high degree of credibility thatactually translates into consumers' purchasing

decisions. For Monterey Meats, now on its

fourth year as a Platinum awardee, and

Magnolia Chicken, now a Platinum awardee

after three years as Gold, the Trusted Brandrecognition is a testament to our strong

connection with consumers.

S4-Being one of the oldest poultry industry in

the country, make them stonger and ear mo

customers and more knolegable.

S5-They are number one distributor in the

country, and they go exporting alreary and ha

a god brand name standing outside the countr

They give promo like buy one take one, to

atract more consumer to buy there product.

And one way to intruduce there new product


2/5

W1-Customer looses due to

fieres competition

W2-Too many products

W3-lower customer follower

8%

13%

4%

3

3

4

0.24

0.39

0.16

Magnolia had to compete with many strong

brand name in chicken industry such as bounty

fresh. This fieres competition makes magnolia

loose a large number of customers who prefer

favor of other brands

W2- By constantly adding products,some products have lost value, and they are riskyendeavors.W3-the number of follower, start to decreas

each week.

External Factors Evaluation (EFE) Matrix for Magnolia ChickenKey External Factors Weight Rating Weighted

Score

OPPORTUNITIES

1 Philippine population is growing steadilyby 1.89% yearly 0.06 3 0.18

2 Fast expansion of fast food chains nationwide 0.10 4 0.40

3 Increase number of department stores/ groceries nationwide 0.10 4 0.40

4 Chicken meat importation is increasing 0.07 3 0.21

5 Opening of chicken meat export market 0.07 3 0.21

6 Increase consumer purchasing power 0.07 3 0.21

7 Stop operations of backyard broiler farm across the country 0.04 2 0.088 Bird Flu free status of the Philippines 0.05 3 0.15

9 Chicken meat is cheaper than other meat 0.05 2 0.10

THREATS

10 Possible entry of Bird Flu disease in the country 0.06 3 0.18

11 Competition for local market versus smuggled chciken 0.06 3 0.18

12 High cost of feed and feed ingredients (input cost) 0.10 4 0.40

13 Threat of foreign competition as ASEAN market will be

opened

0.07 3 0.21

14 Typhoons and other natural calamities in the country 0.05 2 0.10

15 Increased incidence of chicken diseases 0.05 2 0.10TOTAL 1.00 3.11


3/5

ECONOMIC FACTORS

PHIL. BUREAU OF AGRICULTURE STATISTICS

THE DEMAND FOR CHICKEN MEAT IS FORECAST TO RISE AS A RESULT OFPROJECTED IMPROVEMENTS IN THE PHIL. ECONOMY AND A GROWING

POPULATION.

HIGH COST OF RAW MATERIALS

POLITICAL,GOVERNMENTAL,LEGAL FACTORS

ASEAN REGION

THE ELIMINATION OF TARIFFS ON MOST FARM GOODS

DEPT. OF TRADE AND INDUSTRYPROCESSING PLANTS ARE CERTIFIED ISO 9001:2008 AND 22000-2005V

NATIONAL MEAT SERVICE INSPECTION SERVICEPOULTRY PLANT ARE CERTIFIED TO HACCP/SSOP

HALAL- CERTIFIED

Strategies:

1.FRANCHISING BUSINESS

- MAGNOLIA CHICKEN STATION AND HUNGRY JUAN RETAIL OUTLETS

2.OUTSOURCING

-THIRD-PARTY OWNED AND OPERATED FACILITIES

3.ACQUISITION AND MERGER

-PUREFOODS SUPERMANOK AND MOTEREY MEATSHOP


4/5

4.CONSUMER CONVENIECE

-FROM WET HABIT TO SUPERMARKET ENVIRONMENT

5.PRODUCT INNOVATION

-COOK-EASY PRODUCT LINE

Our Core Purpose

Nourishing and Nurturing Families World Wide

It is our fundamental belief that everything is loaned to us by our Creator, to growand multiply them for the good of everyone. As such, we value and take care of what has been

entrusted to us - malasakit. It is the core value that permeates all other values that we espouse:Customer focus, Social Responsibility, Passion for Success, Integrity, Respect for our People,

Innovation, and Teamwork.

It is in this spirit that we will look after the welfare and interest of our stakeholders.

We will delight our Customers with products and services of uncompromising quality, great taste

and value, and are easily within their reach.

We will create value and provide fair returns on our Shareholders investments.

We will work hand-in-hand with our Suppliers and other Business Partners, helping them grow

with us and assuring them of reasonable returns.

We will develop and motivate our Employees to become best-in-class through cognitive andaffective programs, competitive compensation and benefits, and diverse career growth

opportunities. We will help improve the quality of life in Communities where we operate.

Collectively, we will give and do what is right and become proponents of good stewardship.


5/5

sanmiguel vi, mi

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