sap - perakendede daha İyİ bİr aliŞverİŞ deneyİmİ - sap forum 2013
DESCRIPTION
Müşteri odaklı perakendeciliğe giden yolda, SAP'nin yenilikçi çözümleri değer katmaktadır. HANA teknolojisi üzerine inşa edilen, sürekli değişen Retail trendlerinin olduğu bir ortamda rekabet avantajı ve hız katacak çözümleri tanıyın.TRANSCRIPT
SAP FORUM İSTANBUL Gelecek Bugün
Stephen Henly
Industry Director
EMEA Consumer Industries
SAP Retail Strategy, Trends & Challenges
© 2013 SAP AG. All rights reserved. 2
Legal Disclaimer
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the
permission of SAP. This presentation is not subject to your license agreement or any other service or subscription
agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any
related presentation, or to develop or release any functionality mentioned therein. This document, or any related
presentation and SAP's strategy and possible future developments, products and or platforms directions and
functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The
information on this document is not a commitment, promise or legal obligation to deliver any material, code or
functionality. This document is provided without a warranty of any kind, either express or implied, including but not
limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This
document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility
for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly
negligent.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ
materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
2013 SAP AG. All rights reserved
© 2013 SAP AG. All rights reserved. 3
We are living in a
world of change
© 2013 SAP AG. All rights reserved. 4
Data doubling
every 18 months will create new
opportunities and risks
for value creation
More mobile
devices
than people will require fresh
thinking designed for
an “always-on” world
1 billion people
in social
networks will rewire business
and personal
boundaries
Economical crisis
Growth in Emerging
countries
The collective result is an unprecedented empowerment
of people. We must rethink the future.
In a world of accelerated change…
© 2013 SAP AG. All rights reserved. 5
The 20th century was all about
telling customers
what they should
have
Product
Drove the interaction
Processes
Were Supply Driven
Technology
Was a limitation
Volume
Assortments
Buyers drove margin
Separated Sales Channels
Complex system landscapes
Batch
© 2013 SAP AG. All rights reserved. 6
Traditional Retail Business Processes - Disconnected
Forecasting
Category Management
Inventory Management
Transportation
Warehouse Operations
Merchandising
Store Operations
POS
Financial Accounting
© 2013 SAP AG. All rights reserved. 7
What others try – Hub and Spoke
Financial Accounting
Merchandising
Forecasting
POS
Category Management
Inventory Management
Store Operations
Warehouse Operations
Transportation
Scheduled
Delays
© 2013 SAP AG. All rights reserved. 8
Without SAP: Process / Technology Map
Corporate Budgeting
Transportation
One
Version of
the Truth
Category Management Inventory Management
Warehouse Operations
Store Budgeting Departmental Budgeting
Store Operations
© 2013 SAP AG. All rights reserved. 9
Shift of Power
Customer E-volution Drives Retailer Revolution
© 2013 SAP AG. All rights reserved. 10
It’s NOW all about the Customer…
Customer
Drives the interaction
Processes
Inverse 180°
Technology
Makes it possible
Personal preferences
Social networking
Personal targeted offers
Across all channels
Personal devices
Real time
Product
Drove the interaction
Processes
Buyer Driven
Technology
Was a limitation
© 2013 SAP AG. All rights reserved. 11
What does real-time really mean in Retail?
What is Real Time in Retail?
Have you tried <Private
label> cookies? They are
10 cents cheaper and have
4 out of 5 stars from
shoppers in this store…
Have you tried <Private
label> cookies? They are
10 cents cheaper and have
4 out of 5 stars from
shoppers in this store…
Biscuits Coffee
If it’s not instant, it’s not relevant
© 2013 SAP AG. All rights reserved. 12
*Business-to-consumer
Retail Road Map Innovation Drivers
Store Web Mobile
Social
media
Merchandising
Store
Marketing
B2C* orders
Supply chain
Goods issue
Customer
Customer
Empowered
consumers
redefining
customer
interaction
New level
of real-time
customer
data
Global,
verticalized
supply
chain
Customer
Merchandising Marketing
Supply chain Point of sale
Focus of retail
road map
Unified customer
experience
Customer-centric
merchandising
Customer-driven
supply chain
Collaborative
sourcing, buying,
and manufacturing
© 2013 SAP AG. All rights reserved. 13
21st Century Technology and Platforms SAP is changing Retail
COMPLETE DATA
Large data volumes in their raw
format to better drive color and
size assortments
INTEGRATION
Insight across channels,
products, and operations to
provide a real time personalized
consumer experience
GRANULARITY
Data at the store / style / color /
size / customer level to better
drive seasonal planning
SPEED TO ANSWERS
Real time data supports better
allocations, and faster
replenishment from held stock
Benefits
© 2013 SAP AG. All rights reserved. 14
Retail Strategy
One Retail platform to convert Big Data into
Business Insight and Results!
powered by SAP HANA
POS Data
Management
Unified
Demand Forecast
Multi Channel
Extensions
Planning for
Retail Demand
Planning
Promotions
Markdown
Optimization
Price
Optimization
Precision
Retailing
Mobile
Apps
SAP ERP SAP SCM SAP CRM
Replenishment
Customer Activity Repository
Real-Time Retail Enterprise
Before HANA With HANA
COMPLETE DATA
Large data volumes in their raw
format to better drive color and
size assortments
INTEGRATION
Insight across channels,
products, and operations to
provide a real time personalized
consumer experience
GRANULARITY
Data at the store / style / color /
size / customer level to better
drive seasonal planning
SPEED TO ANSWERS
Real time data supports better
allocations, and faster
replenishment from held stock
© 2013 SAP AG. All rights reserved. 15
Innovation Without Disruption
SAP Customer Activity
Repository
Real-time insights into shopper
behavior to bring business
processes on a single platform
to deliver customer centric
innovation
Suite on HANA
Suite of applications unifying
analytics and transactions into
a single in-memory platform
Multi-Channel
Integration of all customer
interaction using any inventory
location as a fulfillment point
SAP Customer
Activity Repository
Video
SAP Customer Activity
Repository Cockpit Speed
Demo
SAP is continuing to lay out a road map for how retailers can implement HANA into existing business
processes. SAP has plans to release a Customer Activity Repository for HANA in the near-term. We
believe that the CAR has a good chance of becoming the platform for sequencing customer loyalty DNA
- the double helix of extended attributes becoming available through the proliferation of customer touch
points as mobility and social commerce gain steam.
https://idc-insights-community.com/retail/retailomnichannelstrategies/reportfromthewindycitysapretailforum2011
© 2013 SAP AG. All rights reserved. 16
Target the Segment of One
Customer Analytics
Customer segmentation, multi-
channel sales and inventory
analytics
Mobile Apps Platform
Advanced mobile technology on
the industry leading platform.
Influence consumer shopping
behavior at the point of decision
with 1-to-1 personalized offers in
real-time across channels
Merchandising and Marketing
Relevant and localized assortments by
customer, product, and location.
Create and execute appealing
promotions that maximize margin.
We see the centralizing and automation of merchandising as a continuous process that will give us added
value for our SAP investment. We can adopt business strategies based on reliable, real-time data.
Sergio Salinas, Director of Clothing Business Unit, Grupo Famsa S.A.B. de C.V.
© 2013 SAP AG. All rights reserved. 17
Quicker Data to Decision
Supply Chain Analytics
Combine large volumes of
real-time consumer data with
supply-chain information to
deliver valuable insights across
the entire supply network
SAP Customer Activity
Repository
Real time customer connection
to deliver personalized
customers experiences
On-Shelf Availability
Real-time stock visibility for
superior customer service
Store Operations
Manager Demo
Partnering with SAP has allowed Grupo Ramos to take a huge step forward to supply chain
optimization. It feels like we have progressed from the stone age to the space age.
María Teresa Rayó, Technology and Services VP, Grupo Ramos S.A.
© 2013 SAP AG. All rights reserved. 18
OMNI-CHANNEL
COMMERCE PLATFORM #1 Fastest growing, most advanced commerce platform
- enabling next generation customer engagement
Results and Omni-Channel
Business Improvements
The Future of Commerce
© 2013 SAP AG. All rights reserved. 19
Business Networks
LoB Cloud Applications SAP HANA Enterprise
Cloud
PEOPLE
CUSTOMER
MONEY
SUPPLIER
88% reduction in invoice costs, 75% reduction in
invoice cycle time, and 85% non-PO invoices
matched to contracts.
Return on investment in under
12 months, $1M in new
discounts in first year.
Accelerate Business Through Cloud Solutions
© 2013 SAP AG. All rights reserved. 20
© 2013 SAP AG. All rights reserved. 21
© 2013 SAP AG. All rights reserved. 22
In Conclusion SAP Retail Vision
To help retailers transform their business
… with unified and simplified
processes
… to create a personalized experience
… across channels, business models
and customers
Sell & Service Better
Supply & Distribute
Better
Plan & Market Better Operate &
Execute Better
Teşekkürler!