SECTION A: MOTIVATION AND LEGACYWhy host the Games here and not elsewhere? Concrete reasons, bearing in mind the following question: "What can this city do for the Olympic Movement and its mission?"

General overview of the proposed Host City

Sapporo and the island of Hokkaido have long been seen as a final frontier in Japan. During the long winter months, Hokkaido is a skiing paradise. In summer though, many international travellers come to Sapporo and Hokkaido for the temperate climate and beautiful natural assets that ring the city.The city has long been a sports mad metropolis – professional baseball and soccer teams abound as do numerous other sports. Hokkaido has brought a plethora of Olympians to Games far and wide – and now we want to welcome them here.

Backed by a stunning mountain range and facing the Ishikari Bay, Sapporo offers a pleasant environment that simply based on the physical environs prompts people to get out and explore. Japan is rich in culture as well as technologically advanced – both of these points will be celebrated during the 2032 Olympics.

Motivation for hosting the Olympic Games

The over-riding motivation to hosting the Olympic Games is to promote a lifestyle that encompasses both exercise and communicating with the outside world. Despite an ever increasing global village, Japan has held fast to the belief of looking within before looking outside. By hosting the games not only will the city of Sapporo benefit from infrastructure upgrades, but the whole North Western Pacific area will benefit from the influx of tourists, athletes and media.

For the IOC, a Sapporo Games is a Games built on two over-riding principles – firstly that the Games can be held in a medium sized city without overwhelming it and secondly that a Games utilising existing infrastructure can still be spectacular and a beacon to other aspiring hosts.

Concept, Plan and Legacy for the Olympic Games

The concept we have decided on is based on a simple question – “Could Sapporo step in to host the next Games with only a year’s notice, how would we do it?”

Once we were able to answer this question in the positive we were able to move that timetable back year by year and see what we would have time to improve and how to integrate the venues and Games with the most amount of public engagement.

And that became our concept. One region – one Games. Hokkaido is a large island - however the population is mainly centred in the southern corridor. Over 2.5 million people live in the Sapporo/Hakodate region – and that population base is eager to stage the Games. While Sapporo is globally known as a winter sports centre, hosting the 2028 Games will enable us to diversify our sporting venues and reputation.

The legacy of a Sapporo Games is simple – the venues we have we will continue to have. They will be updated and improved where necessary, left how they are in other cases. The additional venues we need will remain – those we do not will be moved elsewhere. Sapporo will host the Olympic Games –the Olympic Games will not overwhelm us. We want to show the world that you do not a US$50 billion budget and a massive construction program. What you need is the facilities on the ground and a population willing to open their hearts to the world.

Proposed dates for the Olympic Games and reasons

The Sapporo 2028 Games will be held from July 01, 2028 to July 21, 2028. There has been some pushback to our plan to host the Paralympic Games prior to the Olympic Games however after careful consideration this timetable will remain intact.

Experience of the proposed Host City regarding the organization of sports in general and the sports in the Olympic Programme for the 2028 Olympic Games in particular (especially on a continental or international level)

Sapporo has of course hosted the Winter Olympic Games in 1972 and still utilises many of those venues. In addition to this, more recently FIFA World Cup matches, Rugby World Cup matches, an annual triathlon and marathon as well as premier soccer, baseball and basketball tournaments have been held in Sapporo. On top of this experience, Sapporo has also hosted numerous winter sporting championships and the 2017 Asian Winter Games.

Contribution of the local NOC to the Olympic Movement (overall Olympic medals in the Summer Games, hosting of previous Games; participation in anti-doping measures)

Japan’s Olympic achievements in both the Summer and Winter Olympic games are numerous and stretch back decades. 130 Gold leading into the Rio 2016 Games and 10 leading into the Pyeongchang 2018 Games. From the Stockholm 1912 Games Japan has only failed to compete twice – once due to not being invited to London 1948 and once due to a poor political decision in 1980. Our winter record is equally impressive – only missing the 1924 Chamonix Games and the 1948 edition in St. Moritz.

Japan has to date hosted 4 Olympic Games – Tokyo in 1964 and 2020, Sapporo in 1972 and Nagano in 1998. Only France and the United States have hosted more Games. This shows not only our eagerness to welcome the world but also backs up our claims of being ready.

Japan is aligned with WADA – and leading into the 2020 Tokyo Games the Japanese Olympic Committee has begun setting up laboratories all over the country to quickly and accurately catch drug cheats.

SECTION B: VENUESAgain, you've already done much of the heavy lifting. But be more concrete, talk about why you chose a certain number of clusters. What about your Olympic Village plans? What will make it stand out? What about the legacy of all those venues? After all, we all want to avoid a repeat of Athens 2004 post-Games use.

Explanation of clusters/zones planned for the Olympic Games, plus reasons for this plan

The Sapporo venue plan as previously stated is based strictly on utilising every possible existing venue. In every single case we have rigorously tested and tried to utilise infrastructure that is proven and Games ready. To do this though we have realised that the venues are not clustered in the one area – they are dotted throughout the city. Luckily for Sapporo we have an excellent public transport that either already services every venue, or will by Games time.

As such Sapporo is one zone, Hakodate the secondary host city and two satellite Hokkaido venues based in Tomakomai and Otaru. Football will also be staged in world class stadia in Aomori, Sendai and Tokyo.

There has been criticism that this venue plan will result in a Games without a heart – or central focus point. We rebut this criticism by stating that why contain the Games in a small area when a whole city – and indeed in this case a whole island – is able and willing to welcome the world.

A Sapporo Games is a sustainable, responsible Games. Our venue plan supports our stance.

Plan for post-Games use of the proposed venues

The main goal of the Sapporo Bid Committee is to make sure the legacy of these Games is that there are no white elephants. Any venues that cannot be utilised in a fashion that keeps them profitable will be dismantled and offered to other cities in the region. Those that have capacity increases for the Games will be reduced to the necessary level and any new infrastructure will complement what is already in use.

So in an nutshell our post Games use is the same as their pre Games use.

Proposed Olympic Venues

Sapporo City Venues

Tomakomai City Venues

Hakodate City Venues

Presentation of Olympic Village

The Olympic Village concept is based around one major concept – stay where you play. As such we offer a main centralised village within Sapporo and a satellite village in Hakodate. The events planned at Tomakomai and Otaru are within comfortable travel distance to Sapporo to not need satellite villages.

The Sapporo village will be large enough that athletes competing in Hakodate and the satellite football sites will be able to stay in Sapporo after their events.

The Sapporo village will be converted post Games to a combination of student, elderly and low income housing owned and operated by the Hokkaido Department of Housing. The Hakodate village will be used as student dormitories in a new campus of the Hokkaido Science University.

SECTION C: POLITICS AND FINANCE

This section doesn't have to be long, just enough for the IOC to get a real idea what the political and financial situation of your Host Country and City is like:

Brief outline of political system

Japan is a constitutional monarchy – however the Emperor while deeply respected is not a political figure. The day to day running of the country is done by the Diet (Government) and is lead by an elected Prime Minister.

Political support for the 2028 bid (Host Cities may refer to any opinion polls and statements by senior government officials)

The Sapporo bid has been blessed with high approval ratings within the Diet.

Over 81% of the House of Representative elected officials have approved the bid. There has been dissent from both the Communist and Social Democratic party – however historically both parties have been against any major event spending.

Prime Minister Shinzo Abe has been quoted as not only supporting a Sapporo Games but stating “Tokyo 2020 has shown the world we can host responsibly, Sapporo 2028 will show we can improve further.”

Likely date of next parliamentary and presidential elections (where the system of government is presidential)

The next election is scheduled before December 2018. The exact time line is to be determined.

Likelihood of support being withdrawn in the event of a change in government

The major parties – Liberal Democratic, Democratic and the Innovation Party have all signed letters of agreement regarding the hosting of the 2028 Games. The Komeito party have also stated publically that they support the 2028 candidacy. The dissenting Communist and Social Democratic parties do not field enough representatives to win a parliamentary majority and as such their disapproval while noted is irrelevant.

Financial and economic situation of the proposed Host City and proposed Host Country at the time of application (2015)

Japan is the third largest economy in the world. Our technological strength is second to none and our banking systems are the envy of the world. While Japan’s public debt is high (acerbated by the 2011 earthquake and tsunami) the economy has steadily recovered and has recently had the Moody rating increase to Aa3 – showing great confidence in the countries ongoing economic development.

Hokkaido does not have a separate economy per se – as Japan recovers from the economic slowdown of the 1990’s, Hokkaido does as well.

Proposed measures to finance the hosting of the Olympic Games by the proposed Host City

The Games will be fully guaranteed by the Japanese Government. The funding model is based on two principles – now and then. The ‘now’ is infrastructure upgrades not related to the hosting of the Games. Hokkaido is in a building boom time – public and private. Since the announcement of the 2028 bid some plans have been amended in relation to subway extensions to bring them closer to proposed venue areas. We do not class these as Games dependent as the realignments benefit the population now.

The ‘then’ is Games related expenses. The venues where privately owned will have subsidised upgrades with costs shared between the organising committee and the current owners. Contracts are signed with every existing venue. The temporary venues will be paid for in partnership with the gaining cities and the organising committee.

The village and medical upgrades are completely funded by the Japanese Government who in conjunction with the Hokkaido Department of Housing and Hokkaido Science University will own the villages and immediate medical campuses.

As host broadcaster, NHK will privately find the media centres and will take ownership of them as their new broadcasting hubs after the Games. NHK have already signed on to this plan and the Sapporo media centre will go ahead regardless of the success of the Games bid.

SECTION D: WEATHER

No IOC-style super-detailed charts and tables are expected; just provide us with the average data and make an honest assessment of weather challenges

Data regarding the average temperatures, wind speeds and precipitation

During Games time the average median maximum temperature is 24.9 Celsius (76.8 Fahrenheit) with the average low being 17.3 (63.1) in Sapporo. Otaru, Hakodate and Tomakomai feature very similar weather patterns.

Rain wise – July is one of the rainier months in Hokkaido – however the rain rarely lasts for longer than a few hours and is of a low precipitation level (81.0mm). The city has numerous canals and water ways that guarantee no risk of flooding.

Based on Sapporo’s unique geographic position, high wind is rarely if ever an issue. Otaru also benefits from a Northerly facing aspect keeping the wind to a minimum and refreshing. Hakodate does experience a higher degree of wind – however only during the winter months.

Review of meteorological challenges, including any problems that the local weather may cause during Games time

Sapporo can face high humidity during the proposed Games window. While this is beneficial in some events it may cause issues for the longer outdoor running and racing events. As such these events will be held earlier in the day. There are noother concerns weather wise.

SECTION E: TRANSPORT

Build on the work you have already done, but provide us with additional info on how transport would work during Games time. Would trains run longer? Would there be Games Lanes? How far are those airports and railway stations from the Olympic Park and the city centre. How will you motivate people to use public transport? What about cars and congestion? Are you planning on new infrastructure? Be creative and realistic!

Presentation of modes of transport

Sapporo is well serviced by rail, road, air and sea.

A high capacity subway system runs within the city proper while heavy rail runs to all the satellite sites within Hokkaido. Sapporo has also commenced building the last link in the Japanese Shinkansen network with an extension from Hakodate to Central Sapporo.

Multilane highways link all sites with minimum 4-6 lanes. There are no required upgrades to the network prior to the Games.

Otaru Port and Hakodate Port will enable cruise ships to berth and supplement the accommodation plan as well as being assisted by a new ferry line from Aomori to Hakodate. Both ports are integrated into the transport network by bus and rail.

Air wise – New Chitose Airport is at a level where it can handle games time traffic now. Further extensions are planned for completion in 2023 and the new runway will come on line in 2025. Neither of these are Games related as both are needed during the annual skiing season.

The Ishikari Airport in Sapporo city itself will compliment the New Chitose Airport and will be used exclusively for IOC, Olympic Family and NOC needs prior to the Games and will also be used for limited international arrivals.

Furthermore Hakodate Airport will be made available for those sporting federations that would prepare direct air access to that venue cluster for freight needs. A temporary accreditation office will be made available if the feedback received closer to Games time is that Hakodate is a preferred entry port.

Presentation and designation of main international airport

New Chitose Airport has been designated as the main international airport for Hokkaido – and has held this role since it opened in 1991.

Proposed arrangements for transport during the Games for visitors, athletes, VIPs and officials

The exclusive access granted to the athletes, officials and VIPs (IOC/NOC/sponsor) to Ishikari Airport has allowed New Chitose Airport to be used exclusively as a visitor hub. As such for all our guests (and those locals departing during Games time) arrival and departure will be an easy process.

The linking of the new Shinkansen line to New Chitose will also enable seamless connectivity to the city and surrounds. The existing train line has been expanded prior to the bid and well within capacity requirements.

During the Games all public transport will be free within Sapporo, Otaru and Tomakomai regardless of whether or not the traveller holds an Olympic ticket. However free transportation to Hakodate from Sapporo and surrounds will need an Olympic ticket. Those holding event tickets in Aomori, Sendai and Tokyo will get same day free transport on their respective systems.

By making the public transport free and not providing public parking (disabled parking will be allowed with proper accreditation) at any venue we are guaranteeing high patronage.

By using a ‘busy day’ scenario the organising committee can accurately predict traveller numbers and ensure through designated roads and limited closures everyone can get from A to B easily and in time.

Distances of airports from key Olympic venues and City Centre (*the Candidate Cities themselves have to designate what the "city centre" is)

New Chitose Airport distance wise is this far from each host city (utilising the central train station as the ‘city centre’) –

Sapporo – 54.2kmHakodate – 276kmOtaru – 84.1kmTomakomai – 24.4km

Hakodate airport is prepared to be utilised as an option for those sporting federations that request direct air access to the local venues.

SECTION F: ACCOMMODATION

Again, no major charts required. But tell us, realistically, how you intend to take care of hosting Olympic officials, VIPs and all those other ticketholders (athletes are exempted, since they'll be living in the Olympic Village). What about the hotels in your proposed Host City? Any creative and appealing ideas?

Presentation of accommodation present in the proposed Host City (including number of 5-, 4- and 3-star hotels). You may assume similar numbers of athletes, officials and visitors as in the past three Summer Olympic Games

Sapporo at the time of the bid has a total of 31,000 hotel rooms in 3, 4 and 5 star establishments with an additional 12,000 in 2 star establishments. While this figure falls below the IOC threshold of 45,000 rooms, over 10 new 4 and 5 star hotels have been approved for construction. These additional Sapporo hotels will bring the total above the IOC requirements.

Hakodate currently has over 13,000 available rooms which is well above the estimated need for the events being held there. Otaru and Tomakomai offer another 2,000 rooms between them in 2-5 star properties.

Hakodate and Otaru will also be able to host cruise ships and a Japanese ‘home stay’ program will add over 10,000 beds to the pool. For single day visitors from Aomori, a package including return Shinkansen tickets and event tickets for a single day in Sapporo will be offered – thus negating the need to stay in Sapporo overnight. A similar package will be available for those staying in Hakodate.

The official IOC hotel will be the under construction Shangri La resort in Otaru. The resort will be easily accessible to all the coastal and city Sapporo venues. A Hakodate hotel (to be confirmed) will also be made available exclusively for the IOC and Olympic Family.

The Sapporo Olympic Village will be supplemented by a 3,500 bed temporary Media Village that will be built near to the Sapporo Dome and joined to the Main Media Centre complex.

The International Federation officials and judges will also provided with their own village in the North of the city – close to the 1972 ski jumping stadium that will be used for basketball during the 2028 Games. This village will feature 1,200 beds and will be used by the Police after the Games.

SECTION G: TICKETING, MARKETING AND CEREMONIES

While we can assume that the Olympic Games aren't exactly going to be unpopular, what will you do to promote the Games? What about the pricing structure? Be innovative here! What are you thinking of for the Ceremonies?

Ticketing for the Games

The Sapporo Bid Committee estimates that 6,250,000 tickets will be available for the public out of an estimated 7,500,000 in total. The 1,250,000 other tickets are held for the IOC, Olympic Family, NOC and Sponsor needs however there will be a strict regulating of these tickets that should add a further 750,000+ to the public pool.

The Sapporo Games tickets will be priced (in US$) from $10.00 to $1250.00. 70% of all tickets will be under $40.00. 85% will be under $100. Only five athletic and swimming final sessions will have tickets priced at over $500.00 (for the premium seating area) while the football and basketball finals will top out at $400.00 for the premium seats.

The Opening and Closing Ceremonies will features 50% of available seats being $100.00, with further allocations at $400.00, 750.00 and the premium seats (under 4,000) at $12.50. 2028 seats at each ceremony will be sold for ¥2028 (approximately $16.00). These ¥2028 seats will be given out via a separate lottery and will be sold with the winners name printed on them in bundles of two. These seats will be scattered throughout all the seating areas including the premium seating area.

In regards to the Japanese public sale of tickets – instead of a ballot system we will feature individual sport ticket sales in fortnightly intervals – for example –

Monday June 01 – Wednesday June 10 – all gymnastics sessions go on sale through our online portal and sales centres.

Monday June 14 – Wednesday June 23 – all handball tickets go on sale.

There will be some combined sale periods for smaller capacity sports (archery and shooting for example). The initial sales period will stretch over approximately 6 months. Once this sales period is over any unsold tickets will go into the general sale which will occur a minimum of 6 months prior to the Games. A final sales push will begin 2 months from the Opening Ceremony if needed once seating charts have been locked in.

International sales will commence 18 months prior to the Games. The international sales pot will be divided based on the previous two Games sales in each market however after the initial sales offer all official ticketing sellers will have access to the same pool. Any unsold international tickets will be returned to public sale a month prior to the Games. During Games time tickets will be available via the online portal for everyone - all over the world.

Proposed slogan for the Olympic Games

The slogan for the 2028 Games will be determined via a public competition in 2023. For the purposes of this candidacy we have adopted a simple slogan that conjures images of adventure, far off lands and the geographical location of Sapporo in Japan – ‘North’.

Any marketing measures the proposed Host City wants to take

The Sapporo Games will commence solid marketing plans within Japan as soon as a hosting decision has been announced. A fully integrated education package titled ‘Goal 2028’ will be implemented combining physical education with modern history and geography lessons in all Japanese schools.

At the conclusion of the 2024 Hamburg Olympic Games we will commence our full domestic marketing and licensing campaign with our local sponsors. At the conclusion of the 2026 Munich Winter Olympic Games will we commence the international marketing operations via an online store and direct communications via NOCs and designated sponsors.

Full sponsor market saturation will commence in June 2027 and will integrate not only the Olympic Games but the Paralympic Games design and logo.

Planning for the Opening and Closing Ceremonies

The Sapporo Ceremonies are expected to be the largest stadium events Japan has ever seen. Integrating cutting edge holographics, a world first lighting effect designed by award winning designer Willie Williams and an international cast headed by the regions finest musicians, the Opening Ceremony will commence with the entry of the competitors – all who will have a seat for the following artistic portion of the event.

Complimenting the events within the Olympic Stadium, satellite ceremonies will be staged throughout the city and satellite hosts – all of which will be followed in real-time within the stadium. At the commencement of the ceremony, the flame will depart Sapporo City Hall and will be used to light a cauldron on each of the city’s five highest points – mountain and building – before lighting the cauldron in the stadium. For the duration of the Games the flame will encircle Sapporo – forming the true Olympic Ring.

The closing ceremony will be staged within and outside the stadium – the whole city will be involved as street parades, performance artists and concerts start up in all neighbourhoods – flowing in and out of the stadium – building up an atmosphere of pure elation as the Olympic Summer comes to a triumphant close.

The 2030 and 2032 hosts will be invited to add their own artistic flourish – whereas normally a brief handover ceremony is staged, this time they will be part of the whole show – always looking forward.

Any innovative ideas

The Sapporo Games will embrace the online, smart phone and print industries with an integrated marketing and visitor program. Official apps will be built around the needs of each Games stakeholder while the online platform will be available in over 20 languages at Games time.

By including the whole island in the 2028 Games, the Sapporo Olympiad will enable the IOC to experiment in the safest possible way the limitation and application of the Vision 2020 hosting ideas. When the Sapporo plan proves to be exceptionally efficient it will truly open up the door for international shared bids and new hosting concepts.

SECTION H

Make your final argument for the Games in your proposed Host City. What will it give the world, the Olympics and the young people across this planet? How will it benefit your country and city?Conclusion and final pitch for the proposed Host City

A Sapporo Games presents the IOC with a chance to test the term ‘host’, spread the Olympic spirit and prove to the world that a Games does not have to be a burden. The IOC has made great leaps and bounds in creating a new environment where hosts can experiment and test new ways of bringing the Games to life. A Sapporo Games will test all parties – but at all times the Olympic Games will be in the safest of hands.

A Sapporo Games will be a dream Games.

Dream with us.