sayorana capitalism!
DESCRIPTION
Warm-up presentation for Madinge Group "Annual Russian Panel". We descided to discuss how branding people can help to "re-brand" capitalismTRANSCRIPT
Medinge Group Annual Russian Panel
Dmitry Petrov & Sergei E.MitrofánovBarcelona; September 6th, 2012
четверг, 20 сентября 12 г.
About «Russian Panel»• 40-50 minutes for discussion including
warm-up presentation
• We plan to write an article for Medinge Journal based on discussion... or still plan...
• ...it’s NOT about Russia ...it is about branding, business, people, society, etc...
четверг, 20 сентября 12 г.
«Russian Panel» history
• 2006 - Innovation Branding
• 2007 - Place Branding
• 2008 - Branding in B.R.I.C. economies
• 2009 - Consumer 2011
• 2010 - Branding Tecnologies
• 2011 - Brands out of Control
• Setembre 6, 2012 - ...
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
«...Greed, for lack of a better word, is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures, the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge, has marked the upward surge of mankind and greed, you mark my words, will not only save Teldar Paper, but that other malfunctioning corporation called the U.S.A.»
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012
Michael Douglas as Gordon GekkoWall Street movie; by Oliver Stone,
1989; 20th Century Fox
четверг, 20 сентября 12 г.
Sayonara Capitalism!
ANNUALRUSSIANPANEL7th
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
«...Owners of capital will stimulate working class to buy more and more of expensive goods, houses and technology, pushing them to take more and more expensive credits, until their debt becomes unbearable. The unpaid debt will lead to bankruptcy of banks, which will have to be nationalized, and State will have to take the road which will eventually lead to communism...»
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
«...Owners of capital will stimulate working class to buy more and more of expensive goods, houses and technology, pushing them to take more and more expensive credits, until their debt becomes unbearable. The unpaid debt will lead to bankruptcy of banks, which will have to be nationalized, and State will have to take the road which will eventually lead to communism...»
Karl Heirich Marx Economist; Germany, 1867
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012
From speculator's Paradise...
• It's so nice and profitable to sell promises and opportunities!
четверг, 20 сентября 12 г.
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012
...to speculator's Hell
• It's so horrible and pailful when promises are being burned out ...
четверг, 20 сентября 12 г.
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012
the history of capitalism
• craft economy
• mass production
• mass consumption
• intangible assets (brand & IC) - selling promises
• ...?
четверг, 20 сентября 12 г.
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012
the Me$$iah 1.0
• EBITDA today is more then just a financial term it becomes the ICON for top managers and owners
четверг, 20 сентября 12 г.
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012
the Me$$iah 2.0
• Young entrepreneurs / startupers are focusing their efforts on investors
четверг, 20 сентября 12 г.
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012
speculationcreation
четверг, 20 сентября 12 г.
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.
Branding people - you are guilty too!
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012
objections?
четверг, 20 сентября 12 г.
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012
‣ Is it a rise of a «new trinity» for contemporary capitalism?
‣ Branding people! Are you guilty too?
‣What can Medinge Groupand its friends do for re-branding of capitalism?
четверг, 20 сентября 12 г.
Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012
‘The king is dead, long live the king'
четверг, 20 сентября 12 г.