schema.org: where did that come from!
TRANSCRIPT
Schema.orgWhere did that come from!
Richard Wallis Evangelist and FounderData [email protected]@rjw
DC- 2016Copenhagen
October 13, 2016
[email protected] — @rjw
Independent Consultant, Evangelist & Founder
[email protected] — @rjw
Independent Consultant, Evangelist & Founder
[email protected] — @rjw
25+ Years – Library systems technology10+ Years – Semantic Web & Linked Data
Independent Consultant, Evangelist & Founder
W3C Community Groups:• Schema Bib Extend (Chair)
• Schema.org for bibliographic data• bib.schema.org
• Schema Architypes (Chair)• Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair)• Schema Course Extension
[email protected] — @rjw
25+ Years – Library systems technology10+ Years – Semantic Web & Linked Data
Independent Consultant, Evangelist & Founder
Working With:• Google – Schema.org vocabulary, site, extensions
documentation and community
W3C Community Groups:• Schema Bib Extend (Chair)
• Schema.org for bibliographic data• bib.schema.org
• Schema Architypes (Chair)• Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair)• Schema Course Extension
[email protected] — @rjw
25+ Years – Library systems technology10+ Years – Semantic Web & Linked Data
Independent Consultant, Evangelist & Founder
Working With:• Google – Schema.org vocabulary, site, extensions
documentation and community• OCLC - Global library cooperative
W3C Community Groups:• Schema Bib Extend (Chair)
• Schema.org for bibliographic data• bib.schema.org
• Schema Architypes (Chair)• Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair)• Schema Course Extension
[email protected] — @rjw
25+ Years – Library systems technology10+ Years – Semantic Web & Linked Data
Independent Consultant, Evangelist & Founder
Working With:• Google – Schema.org vocabulary, site, extensions
documentation and community• OCLC - Global library cooperative • FIBO – Financial Industry Business Ontology
W3C Community Groups:• Schema Bib Extend (Chair)
• Schema.org for bibliographic data• bib.schema.org
• Schema Architypes (Chair)• Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair)• Schema Course Extension
[email protected] — @rjw
25+ Years – Library systems technology10+ Years – Semantic Web & Linked Data
Independent Consultant, Evangelist & Founder
Working With:• Google – Schema.org vocabulary, site, extensions
documentation and community• OCLC - Global library cooperative • FIBO – Financial Industry Business Ontology• Various Clients – Implementing/understanding Schema.org
e.g. Singapore National Library Board - Europeana
W3C Community Groups:• Schema Bib Extend (Chair)
• Schema.org for bibliographic data• bib.schema.org
• Schema Architypes (Chair)• Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair)• Schema Course Extension
[email protected] — @rjw
25+ Years – Library systems technology10+ Years – Semantic Web & Linked Data
Linked Data
<SGML>
Linked Data
<SGML>
A Schema.org Family Tree
The Web Conceived
Tim Berners-Lee
The Web Conceived● 1989●
March
Tim Berners-Lee
The Web Conceived● 1989●
March
Tim Berners-Lee
Vague but exciting …
Semantic Web Arrives
Semantic Web Arrives● 2001 ●
MAY
A vision of the future …
“A Linked Data Web” – Introducing Linked Data
“A Linked Data Web” – Introducing Linked Data
● 2009Feb
Linked Data
The Infamous Open Linked Data Cloud
Linked Open Data
The Infamous Open Linked Data Cloud
Impressive!
Linked Open Data
The Infamous Open Linked Data Cloud
Impressive! • Raw RDF• Many Vocabs
Linked Open Data
The Infamous Open Linked Data Cloud
Impressive! • Raw RDF• Many Vocabs
Linked Open Data
The Infamous Open Linked Data Cloud
Impressive! • Raw RDF• Many Vocabs• SPARQL
Linked Open Data
The Infamous Open Linked Data Cloud
Impressive!
But Useful?
• Raw RDF• Many Vocabs• SPARQL
2● 2011 ●
June
Introducing Schema.org
2● 2011 ●
June
Introducing Schema.org
2● 2011 ●
June
Introducing Schema.org
2● 2011 ●
June
Introducing Schema.org
Knowledge Graph
Knowledge Graph
16● 2012 ●
May
Google Knowledge Graph
Knowledge Graph
16● 2012 ●
May
Google Knowledge Graph
Knowledge Graph
16● 2012 ●
May
Google Knowledge Graph
Google Knowledge Graph
Google Knowledge Graph
Google Knowledge Graph
Google Knowledge Graph
Knowledge Graph
Related Entities in a Graph
Knowledge Graph
Bart Simpson
Related Entities in a Graph
Knowledge Graph
Bart Simpson
Nancy Cartwright
Played By
Related Entities in a Graph
Knowledge Graph
Bart Simpson
Nancy Cartwright
Dayton Ohio
Played By
Born In
Related Entities in a Graph
Knowledge Graph
Bart Simpson
Nancy Cartwright
Dayton Ohio
Dayton AviationHeritage National Park
Played By
Born In
Place of Interest
Related Entities in a Graph
Knowledge Graph
Knowledge GraphSources for the Graph
Knowledge GraphSources for the Graph
Knowledge GraphSources for the Graph
Knowledge GraphSources for the Graph
Knowledge GraphSources for the Graph
Knowledge GraphSources for the Graph
Knowledge GraphPowered by the Graph
Knowledge GraphPowered by the Graph
Knowledge Panel
Knowledge GraphPowered by the Graph
Knowledge Panel
Info Box
Knowledge GraphPowered by the Graph
Knowledge Panel
Info Box
Answer Box
Knowledge GraphPowered by the Graph
Knowledge Panel
Info Box
Answer Box
Rich Snippets
Knowledge GraphPowered by the Graph
Knowledge Panel
Info Box
Answer Box
Rich Snippets
Using Schema.org
Using Schema.org
•Data embedded in website html-Microdata / RDFa / JSON-LD
Using Schema.org
•Data embedded in website html-Microdata / RDFa / JSON-LD•Harvested during normal web crawls
Using Schema.org
•Data embedded in website html-Microdata / RDFa / JSON-LD•Harvested during normal web crawls•Under control of the [site] publisher
Schema.org today
• In use on over 12 million domains•Broad core vocabulary:
Schema.org today
• In use on over 12 million domains•Broad core vocabulary:-Types: 571 Properties: 832 Values: 114•Extensions published:
Schema.org today
• In use on over 12 million domains•Broad core vocabulary:-Types: 571 Properties: 832 Values: 114•Extensions published:
- auto.schema.org- bib.schema.org- health-lifesci.schema.org
Schema.org today
Schema.org
Schema.org
12+ Million
Web Sites
Schema.org
12+ Million
Web SitesFound On 30% Pages*
* In a 10 billion page sample - 2015
Schema.org
A de facto vocabulary for structured data on the web12+ Million
Web SitesFound On 30% Pages*
* In a 10 billion page sample - 2015
Schema.org
A de facto vocabulary for structured data on the web
So, what does it look like ….
12+ Million
Web SitesFound On 30% Pages*
* In a 10 billion page sample - 2015
A Bibliographic Example
WorldCat.org
A Bibliographic Example
WorldCat.org
A Bibliographic Example
WorldCat.org
A Banking Example
Banc of California
A Banking Example
Banc of California
A Banking Example
Banc of California
• [Linked Data] Vocabulary• RDF (triples)• URIs / string values• Types / Properties / Enumerations• “Not strongly typed”
• RangeIncludes / DomainIncludes• Three serializations
• Microdata, RDFa, JSON-LD• A web vocabulary to describe stuff!
Reintroducing Schema.org
What is Schema.org
• Librarians…– Reallyunderstandtheirdomainandtheirdata– Goodatcooperation
• EarlySchema.org–Usefulbutnotgoodenough• FormaW3CCommunityGroup–SchemaBibExtend
• Identifiedpublicdatasharingusecases–KnowledgeGraph• Whatcan'tyoudowithSchemaasitis?• Fillinthegaps• Createrealexamples• Proposedenhancementstocorevocabulary• Proposedmorefocusedextension–bib.schema.org
• Afewiterations–2years
A story from the libraryHow to make Schema.org work for you
The story behind Schema Bib Extend
Schema.org Building on Communities
Acknowledging the contributions
Schema.org Building on Communities
Acknowledging the contributions
Schema.org Building on Communities
Acknowledging the contributions
Schema.org Building on Communities
Acknowledging the contributions
Schema.org Building on Communities
Acknowledging the contributions
Schema.org Building on Communities
Acknowledging the contributions
Schema.org Building on Communities
Acknowledging the contributions
Schema.org Building on Communities
Acknowledging the contributions
Schema.org Building on Communities
Acknowledging the contributions
Schema.org Building on Communities
Acknowledging the contributions
Schema.org Building on Communities
Acknowledging the contributions
Schema.org Building on Communities
Acknowledging the contributions
Schema.org Building on Communities
LRMI Continuing to Build and Influence
Schema.orgWhere did that come from!
Richard Wallis Evangelist and FounderData [email protected]@rjw
DC- 2016Copenhagen
October 13, 2016