schools of business and adm+tourism
DESCRIPTION
TRANSCRIPT
Rovaniemi University of Applied Sciences –
profile and focal areas
Rovaniemi University of Applied Sciences functions as an influential multidisciplinary operator in the north by focusing on the development of tourism and conditions that affect tourism.
Doing business in North
Tourism
LAPLANDGeography:northernmost region of Finland- total land area 100 000 km2- share of Finland’s total land area 30%- international region bordered by Sweden, Norway and Russia - 5 airports, 2 sea harbours, railways to east and northwest Lapland, 13 border-crossing points- temperature in February -14 C
Population: population 184 000- strong depopulation in last decade- share of Finland’s population 3,5 % population density only 2 inhabitants/km2 Finland 16,8 inhabitants/km2 regional capital: City of Rovaniemi 60 000 inhabitants
Degree Programme in Innovative Business Services (IBS)
• educates specialists and experts for a variety of jobs in northern business environment
• is designed for those, who wish to develop their skills in creating business opportunities in the European North: Scandinavia, other Baltic Sea region countries, Barents and other geographical areas of the Arctic Region
• focuses on developing know-how for innovative business service opportunities especially in SME´s operating in northern and peripheral areas
• Bachelor of Business Administration • 210 ECTS, 3,5 years
Lapland Institute for Tourism Research and
Education
Lapland Institute for Tourism Research and Education
– formed year 2009 by tourism education and research experts at
• University of Lapland (master and doctor level), • Rovaniemi University of Applied Sciences (BA level)
and • Lapland Vocational College (upper secondary level)
– The operations are supported by the Learning Centre of Eastern Finland, the Kemi-Tornio Municipal Federation of Education (Lappia) and the tourism expertise in the Educational Centre of Sámi Area and the special expertise in the Lapland Centre of Expertise for the Experience Industry (LEO)
– part of Lapland University Consortium
Backgrounds - to meet the needs
The Institute has been created to meet the needs in the tourism expertise sector:– For students it provides
• continuum from the upper secondary level to the doctorate level• contact to firms• modern learning environment• participation in joint development projects and services
– For researchers it provides international scientific communities and cooperation networks
– For firms it provides resources for cooperation with the business life, innovative joint R&D-projects and services
– For educational organisations and authorities to develop education and research in the field of tourism
Research
• Tourism is one of the fastest growing economic sectors in the world
• Tourism as an industry, form of consumption, and part of human welfare
• Basic research, applied research and R&D• Scientific journal publication activity and popularisation of
science• Expertise on
– arctic tourism – sustainability tourism business– forest recreation and nature tourism – tourism as work – tourism foresight– safety in tourism
Sustainable business
SAFETYSafety and risk management based on a comprehensive understanding about safety
TOURISM FORESIGHTExtensive and network-orientedexpertise to tourism business
PRODUCT DEVELOPMENTComprehensive
product development
ADDED VALUE:Foresight in
business culture
Strong development networksApproach based on
business lifeExpertise brought along by
research and education
Degree Programme in Tourism for international student
• to compete for career positions in the tourism sector in Finland or abroad (firms and organisations), or to become independent entrepreneurs
• 210 ECTS, 3,5 years• Bachelor of Hospitality Management
Added value
Business life– skilled professionals
Student– versatile studies, extensive expertise, expert lectures– new studying environments and ways of studying– participation to multidisciplinary projects– close cooperation with the business life
Researcher– international research projects– an international research network
Educational institutes– quality of teaching/research– sharing the resources– critical mass, study places, resources– quality, status
