scm dinesh abhishek
TRANSCRIPT
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8/9/2019 Scm Dinesh Abhishek
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8/9/2019 Scm Dinesh Abhishek
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WHAT IS E-BUSINESS ?
E-Commerce as companies or sites that ofer to transact or aci!itate the
pro#$cts an# ser%ices on!ine
The processes and tools that allow an oran!"at!on to #se !nterntechnolo!es and !n%rastr#ct#re & to cond#ct da' to da' $#s!ness ope
'here are ( t)pes o E-BUSINESS*
)#re cl!c* - P$re c!ic+ companies are those ,hich ha%e !a$nche# ,itho$t an) pre%io$s e.istence as a /rm 01ashionan#)o$com &M)n
Br!c* and +l!c*- ric+ an# c!ic+ companies are e.istin" companies a##e# an on!ine site or inormation or on!ine se!!in" 01$t$reashoppersstopcom
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E-BUSINESS ,ODE
B#s!ness to B#s!ness .B/B0 B#s!ness to +ons#1er .B/+0
+ons#1er to +ons#1er .+/+0
2o3ern1ent to B#s!ness .2/B0
2o3ern1ent to +!t!"en .2/+0
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BUSINESS ,ODES
Other than ao%e mo#e!s e-commerce companies ae!o, 5 $siness mo#e!s or their $siness
1LASH MODEL 01ashion & )o$4 6oo%s2
CA'ALO7UE MODEL0pa)'M4 8aon"2MA96E' PLACE 0snap#ea!4e-a)2
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1LASH MODEL
WEBSITE
COMPANY
WAREO!SE
"ENDS
C!STOMER
SIPPEDT
O
C!STOM
ER
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+ATAO2UE ,ODE
C!STOMER
WEBSITECOMPAN
Y
WAREOSE
"ENDShip
pe#$%&us
$%mer
Shippe# $% &us$%mer
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MA96E' PLACE
&us$%mer
'ebsi$e&%mpan
(bran#
ven#%
&%n$ra&Shippe#
$%&us$%
mer
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8/9/2019 Scm Dinesh Abhishek
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ABOU' 1ASHION AND YO
1ashion an# Yo$ is a p$re c!ic+ compan) orme# in ear!) (:;Pear! Uppa! 0E. Sa!es Director4 Yahoo In#ia2 an# Harish Bah!
Hea#cor4 an# ho!#s pri%ate sa!es e%ents
?:: partner ran#s s$ch as D$nhi!!4 Ca!%in 6!ein 8eans4 7$cci& 7aana4 Esca#a4 7$ess4 B!ac+err)4 E# Har#)4 9it$ 6$mar Arora an# 'ar$n 'ahi!iani
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,ANA2E,ENT TEA,)4OFIE
CEO Pearl Uppal,7ra#$ate rom II' De!hi is an internet in#$s
an# has e.tensi%e e.perience at companies s$ch as Yahoo4 9e#
Harish Bahl is the In#ian In%estor4 Co-1o$n#er an# Chariman is a!so the chairman o the Di"ita! A"encies Committee o than# Moi!e Association o In#ia
Rahul Narverkar is 1ashion an# Yo$@s Director o So$rcin" ,=oinin" 1ashion an# Yo$4 ,as the Senior 7enera! Mana"er4 De%e!opers Nar%er+ar has o%er ; )ears o e.perience in
me#ia
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E-BUSINESS ,ODE ADO)
1LASH MODEL 0B(C2 In%entor)stoc+ maintaine#
POs raise# to respecti%e ran#s4 %en#ors as per stocre
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AD5ANTA2ES
Compan) ship a!! the "oo#s rom its o,n ,areho$se so es
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+HAEN2ES
esite not as eas) to operate as others !i+e )ehicom F Yehi has a
eas) an# $ser-rien#!) cate"or) !ist an# search pro"ram S!o, #e!i%eries F 1NY@s s$pp!) chain has a it o a a, ,here the) can
e s$re o ho, man) pro#$cts are a%ai!a!e ,ith the s$pp!ier as the POr#ers is iss$e# ater the sa!e e%ent en#s
Not eno$"h 'JC F Li+e M)ntracom4 1NY #oes not in%o!%e in a !ot o 'Commercia!s
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SU))Y +HAIN
CUSTOM
ER
WEBSITE FS!ION" #OU
W
5ENDO4S6
ORDER
P)ACED
ORDER
CON*IR
MED
BY
MAI)+P
ONE
POGENERTE$
I*RE
ADY,
-OOD
SSIPP
EDTO
TE
C!STO
MER
PO
B'UE
$RT
)FIRSTF
'IG!T
)O%ERNIG!T
E*PR
ESS)T
RC(
ON)B'
+EF'S!
INFORMTIONFORWR$E$
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8/9/2019 Scm Dinesh Abhishek
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SU))Y +HAIN,ANA2E,ENT
As the compan) is not into man$act$rin" an# on!) into retai!in"4 its s$pp!iers aitse!
1NY@s S$pp!) Chain 0SC2 is an K step process In its /rst step4 1NY si"ns an a"reement ,ith the s$pp!ier F the ran# or sa!e Ater this4 an e-cata!o"$e is pro#$ce# in 1NY@s in ho$se st$#io I the cata!o"
) the re%ie,ers4 promotions to a!! memers %ia Emai!SMS an# socia! me#iaao$t the sa!es e%ent
'hen4 the sa!es e%ent is !a$nche# at ;;AM an# !asts or 5 strai"ht #a)s At the en# o the sa!es e%ent4 the compan) ta!!ies $p a!! or#ers an# a p$r
iss$e# an# sent to the s$pp!ier 'he s$pp!ier then sen#s the pro#$cts or#ere# an# these are #e!i%ere# #i
processin" $nit ,here the) are sorte# an# pac+e# in 1NY@s pac+a"in" Ater the pro#$ct is prepare#4 it is sen# to the c$stomer F the pro#$ct@s /na! #
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S+O)E FO4 I,)4O5E,E
Entr) into nei"horin" co$ntries F Enterin" or !a$nchin" thesite in Ban"!a#esh4 Sri Lan+a4 Pa+istan4 Nepa! an# Bh$tan to more c$stomers
In#ian Han#icrats F In#ia has a massi%e han#icrats in#$str)there is a stron" #eman# or it Se!!in" han#icrats on their ,can e a "oo# opport$nit)
Diferent esite Jersions F 1NY can ha%e #iferent ,esite%ersions or #iferent states or re"ions o the co$ntr) caterin!oca! mar+et ) se!!in" !oca! pro#$cts
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7EY FINDIN2S
emp!o)ee ase o (: emp!o)ees ,or+in" in #iferent #epar1NY has o$r ma=or #epartments F Mar+etin"4 So$rcin"4 S$pChain an# C9M
Jer) e!! 1$n#e# 0? mi!!ion2 F As mentione# ear!ier4 1NY is one o t,e!! $n#e# on!ine retai!er in the co$ntr)
(G o 1NY@s shoppers are ema!e4 ?G ma!e
Apart rom i" cities4 1NY shoppers are a!so o$n# in tier ( & tier 5 citHo,e%er4 5G o the shoppers are rom De!hiNC94 ;G rom M$mrom Ban"a!ore4 G rom H)#eraa#4 ?G rom P$ne4 ?G rom Chenn
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We$s!te 4at!ns
Ho, pop$!ar is ashionan#)o$com
7!oa! 9an+ F 5?? 9an+ in In#ia F (?
Ho, en"a"e# are %isitors to ashionan#)o$com
Bo$nce 9ate - (?:G Dai!) Pa"e %ie,s per Jisitor - ;
Dai!) 'ime on Site - *
ho %isits ashionan#)o$com
C%un$r(Per&en$ %.
"isi$%rsRank inC%un$r(
In#ia 01234 566
!ni$e#S$a$es 7284 90,368
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8/9/2019 Scm Dinesh Abhishek
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8/9/2019 Scm Dinesh Abhishek
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+ON+USION
'he $t$re or oth 1NY an# the on!ine appare! retai! mar+et seems %er) ri"ht in#ee# ith more an# more ,esites come%er)#a) an# attractin" an e
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8/9/2019 Scm Dinesh Abhishek
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4e%erences
http*,,,mo$thsh$tcompro#$ct-re%ie,s1ashionan#)o
re%ie,s-(5;:
http*,,,cons$mer#a##)comcons$mer-re%ie,s-or-ashan#-)o$-on!ine-shoppin"-p-;?htm
http*,,,a!e.acomsiteinoashionan#)o$com
IMA7ES 9E'AIL 0MA7ARINE2 8ULY (:;? ISSUE
http*,,,ashionan#)o$com
Ja!$a!e inp$ts- Nee!a A"ar,a!0cate"or) hea#4 appare!s41N
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'HAN6 YOU