1. SCM : jumin@inha.ac.kr Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 2 / 44 - Supply Chain Management What is Supply Chain Management? SCM OOO. [] . ) ? , OOO , . ) OOO ? ) , OOO . [] . ) , OOO, , ? DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG

2. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 3 / 44 - Supply Chain Management Supply Chain Management , ? SCM Process SCM Best Practice SCM Technology SCM Organization SCM Consulting SCM IT Systems Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 4 / 44 - 2001 , SCM DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 3. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 5 / 44 - Globalization Source: Hau Lee, Stanford Course Material, 2001 Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 6 / 44 - 1.0, 2.0, 3.0 World Size Primary Entities Globalizing Globalization 1.0 1492~1800s Medium-Sized World Countries Globalization 2.0 1800s~2000s Small-Sized World Companies Globalization 3.0 2000s ~ Tiny-Sized World Individuals and small groups DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 4. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 7 / 44 - Globalization Todays global corporations are shifting their focus FROM PRODUCTS TO PRODUCTION: from what things companies choose to make to how they choose to make them, from what services they offer to how they choose to deliver them. Simply put, the emerging globally integrated enterprise is a company that fashions its strategy, its management, and its operations IN PURSUIT OF A NEW GOAL: THE INTEGRATION OF PRODUCTION AND VALUE DELIVERY WORLDWIDE. State borders define less and less the boundaries of corporate thinking or practice. - Sam Palmisano, CEO of IBM . , . Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 8 / 44 - ? Maintaining a corporate identity in a GLOBAL Environment is different Most important is a system of VALUE that all employees in all countries and regions unquestionably accept A global company must be prepared to pull out of a region where its CORE VALUES cannot be implemented. Globalization Today Kenichi Ohmae 3C Model 1 2 1. 2. . DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 5. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 9 / 44 - ? ? ? ? ??? Management Framework of Source: http://join.homeplus.co.kr/ Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 10 / 44 - !!! = DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 6. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 11 / 44 - Value is ones judgments about what is important, reference of behavior Values are an integral part of every culture Source: Suk Chul-Jin , . Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 12 / 44 - The Crazy Ones DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 7. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 13 / 44 - 3M Innovation Crisis - No Best Practice - No Success Case Story Tolerance for Honest Mistakes Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 14 / 44 - DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 8. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 15 / 44 - SCM Source: Logistics Vs. Supply Chain Management: An International Survey, International Journal of Logistics: Research and Applications Vol.7, No.1, March 2004, PAUL D. LARSON, ARNI HALLDORSSON SCM is one small part of logistics. The logistics community has tended to view SCM as logistics outside the firm Stock & Lambert (2001) Simply renames logistics; what was logistics is now SCM. An evolution of logistics into integrated logistics, which is now often called SCM Tan et al. (1998) SCM completely subsumes logistics. SCM is more than logistics. Giunipero & Brand (1996) Supply chain management is the management of 8 key business processes - Stock & Lambert (2001) SCM is a broad strategy which cuts across business processes both within the firm and through the channels. Giunipero & Brand (1996) At the intersection, SCM co-ordinates cross-functional efforts across multiple firms. SCM is strategic, not tactical. SCM and Logistics are fall into different dimension or category SCM ? Different Dimension Or Category Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 16 / 44 - SCM Supply Chain Management ! SCM ! Not an specific instance of practice, technique, or method. LOOK ENTIRE ECOSYSTEM surrounding supply chains when you are doing business If you DO LOOK ENTIRE ECOSYSTEM, you are RIGHT. If you DO NOT LOOK ENTIRE ECOSYSTEM, you are WRONG. Supply Chain Management DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 9. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 17 / 44 - SCM 2 SCM is a VALUE OR REFERENCE System Not an specific instance of practice, technique, or method. LOOK ENTIRE ECOSYSTEM surrounding supply chains when you are doing business YOU MAKE JUDGEMENT BASED ON SCM as a VALUE REFERENCING SYSTEM, YOU DO NOT MAKE JUDGEMENT TO SCM! SCM is NOT an object for Judgment No single RIGHT answer when we are managing our supply chains SCM DEFINES INDUSTRY, INDUSTRY DOES NOT DEFINE SCM! There are no pre-determined practices and processes when we are looking at an industry from SCM perspective SCM reshapes and reconfigures the way how an industry has to change Axiom 1 Axiom 2 SCM . . SCM , SCM . Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 18 / 44 - 3 3 : ZARA, H&M, UNIQLO Axiom 1 DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 10. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 19 / 44 - 3 3 : ZARA, H&M, UNIQLO SPA(Specialty store retailer of Private label Apparel) / / SPA ( SCM) (, ) Axiom 1 Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 20 / 44 - 3 3 : ZARA, H&M, UNIQLO ZARA, H&M, UNIQLO SCM ? Axiom 1 DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 11. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 21 / 44 - () : IT 0% Tomago-ya Axiom 1 Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 22 / 44 - () : IT 0% Current information technology does not provide a solution to our forecasting issues. The number of orders changes every day Point of sales data just provides historical sales data and does not teach us why a customer who ordered 100 lunch boxes yesterday ordered only 30 today Information is everything in our supply chain management. High- quality demand information can be captured only by employees who talk to customers directly and aggressively. - Yuichiro Sugahara ( ), CEO of Tamago-Ya SCM . . . Axiom 1 DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 12. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 23 / 44 - (New Balance) Axiom 1 2011 Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 24 / 44 - SCM Apple: Digital Supply Chain Axiom 2 DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 13. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 25 / 44 - SCM Apple: Digital Supply Chain ? Axiom 2 Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 26 / 44 - SCM Google: Mobile Ecosystem Company Industry Defines SCM Question: As a Search Engine Company, What will be their SCM? SCM Defines Industry Question: From SCM, What will be their Business? Digital Supply Chain Look Entire Ecosystem Apple needs Digital Content for HW Supply Chain Google needs HW for Digital Content Supply Chain = SCM ? = SCM ? Axiom 2 DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 14. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 27 / 44 - SCM Facebook: Mobile Ecosystem Company Industry Defines SCM Question: As a SNS Company, What will be their SCM? SCM Defines Industry Question: From SCM, What will be their Business? Digital Supply Chain Look Entire Ecosystem Apple needs Digital Content for HW Supply Chain Google needs HW for Digital Content Supply Chain Facebook needs HW for Digital Content Supply Chain When asked about its Smartphone project (named Buffy), Facebook provided Wired with the same statement it provided five months ago: We dont comment on rumor and speculation. Our mobile strategy is simple: we think every mobile device is better if it is deeply social. Were working across the ENTIRE MOBILE INDUSTRY; with operators, hardware manufacturers, OS providers, and application developers to bring powerful social experiences to more people around the world. = (SNS) SCM ? = SCM ? . HW , OS , . Axiom 2 Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 28 / 44 - SCM Amazon: Mobile Ecosystem Company Industry Defines SCM Question: As a Retail Company, What will be their SCM? SCM Defines Industry Question: From SCM, What will be their Business? Digital Supply Chain Look Entire Ecosystem Apple needs Digital Content for HW Supply Chain Google needs HW for Digital Content Supply Chain Facebook needs HW for Digital Content Supply Chain Amazon needs HW for Digital Content Supply Chain An Amazon smartphone fully integrated with Amazon storefront features would also fit nicely into the companys stacked ecosystem. The Kindle Fire does a fine job of goosing digital download sales, but its not the device consumers carry all the time. The Fire isnt always within arms reach. So imagine, instead, a truly mobile hardware device that would provide dead-simple hooks into the Amazon buying experience, 24-7. . = SCM ? = SCM ? Axiom 2 DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 15. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 29 / 44 - SCM (Box) : DIY IKEA IKEA SCM Axiom 2 Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 30 / 44 - SCM Zappos: Leading LOGISTICS Company Supply Web Model Zappos as a LOGISTICS COMPANY Axiom 2 DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 16. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 31 / 44 - SCM Amazon: Leading LOGISTICS Company Now, Amazon is in Logistics battlefield with FBA (Fulfillment by Amazon) service Similar to Zappos Fulfillment Center Model Competition 4th Marketplace Axiom 2 Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 32 / 44 - SCM Amazon: Leading LOGISTICS Company FBA Axiom 2 DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 17. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 33 / 44 - SCM Amazon: Leading LOGISTICS Company History of Amazons Effort to Move Logistics Field Zappos transformed into Logistics Service Provider Introduced KIVA systems (2008) Zappos M&A (2009) FBA (Fulfillment By Amazon) Service to 3PR $1 for packing, 37 cents/lb for handling, 45 cents/cu for storage 36% of shipments are for 3PR (69 fulfillment centers, 2012) Earning surprise due to FBA in 2011 Pickup Station Tested (2011) FedEx with Kinkos Amazon with 7-eleven KIVA Systems M&A (2012) Same-day Delivery (2012) Axiom 2 Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 34 / 44 - SCM Amazon: Leading LOGISTICS Company Same-day Grocery Delivery 2013 6 Axiom 2 DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 18. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 35 / 44 - SCM Amazon: Leading LOGISTICS Company Amazon PrimeAir 2013 12 Axiom 2 Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 36 / 44 - SCM Amazon: Leading LOGISTICS Company 2014 4 Axiom 2 DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 19. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 37 / 44 - SCM Amazon: Leading LOGISTICS Company FBA Axiom 2 Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 38 / 44 - SCM ? Vertical Integration Ends up with a New Business Model to Google From SW to HW, and Whats Next? What Google has So Far SW Google Maps Android Devices Search Social Networking: Google+ HW Motorola Mobility M&A Driverless Car Connecting & Integrating SW/HW with L.O.G.I.S.T.I.C.S BufferBox Google Shopping New Patents ???? Axiom 2 DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 20. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 39 / 44 - SCM Google: Logistics Service Provider? As a Search Engine Company, What will be their SCM? From SCM, What will be their Business? 2014.5 Axiom 2 Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 40 / 44 - SCM Google: Logistics Service Provider? Google Amazon Apple iPhone = Electric Car Axiom 2 DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 21. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 41 / 44 - ? SCM as a Value Referencing System Needs an Organizational Paradigm Shift Paradigm Shift Thomas Kuhn was the first to popularize The Structure of Scientific Revolutions (1962) Rather than being an interpreter, the scientist who embraces a new paradigm is like the man wearing inverting lenses. - Thomas Kuhn . Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 42 / 44 - , () DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG 22. Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 43 / 44 - Epilogue Ver. 2014-07. Copyright Jung Ung Min, All right reserved. - 44 / 44 - Q & A 2013.01 ~ 2013.12 (Irvine) 2011.01 ~ . 2010.05 ~ . Gartner Supply Chain Top 25 2010.03 ~ . SDS SCM 2009.03 ~ . AEO 2009.01 ~ 2012. 12. 2005.09 ~ . / 2004.04 ~ 2005.08. SDS 2001.01 ~ 2004.03. , Thesis: Supply Chain Visualization through Web Services Integration 2000.01 ~ 2004.04. Stanford Network Research Center 1999.09 ~ 2000.12. , 1995.03 ~ 1997.02. 1991.03 ~ 1995.02. DO NOTCOPY OR DISTRIBUTE WITHOUTPERMISSION. COPYRIGHT@MIN,JUNG UNG