scoopshot 20110801
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Scoopshot Company PresentationTRANSCRIPT
August 1, 2011 © 2011 P2S Media Group Oy
CROWDSOURCE YOUR PHOTOS THERE’S ALWAYS SOMEONE ON THE SCENE!
The Market, and its needs
» Media has pressure to have fresh eyewitness content first » Threat from social media to become the
place for the latest news
» Eyewitness generated content used in media is growing exponentially » How to manage workflow, IPR and authenticity?
» More than 300 million Smartphone users exist » Sales growing by up to 20% annually
» Eyewitnesses are more aware of getting paid for their photos and videos
© 2011 P2S Media Group Oy 2
CROWDSOURCE YOUR PHOTOS
THERE’S ALWAYS SOMEONE ON THE
SCENE!
» A mobile application on iPhone, Android and Symbian to capture, price, categorize and send photos directly from the mobile device
» An on-line store for media and journalists to search, view and acquire the photos they need
» A unique and engaging way to manage and encourage User Generated Content
» An access to truly unique, relevant and local content
© 2011 P2S Media Group Oy 3
Opportunity for Media 1. Receive unique news photos directly from your readers » User Generated Content in a convenient manner
2. Send photo tasks to your readers » Manage photography and content fast and at
low cost 3. Use the Pro Version to acquire professional
photos from anywhere » Pro Version to be launched in Q4
4. Combine photo service for your advertisers to increase awareness » “Spot XX Car, send photo” or “Nicest moment of
enjoying YY beverage”
© 2011 P2S Media Group Oy 4
Key user benefits » Combine social media and user generated content
» A unique way to benefit from crowd-sourcing » There’s always someone on the scene! » Manage content from Millions of users
» Have access to unique and local content
» Easy to find photos to buy » Search by area or location, keywords,
categories and time
» Lower the cost per image, and related admin cost
© 2011 P2S Media Group Oy 5
Business Model
» Brokering newsworthy photos and taking 30% provision.
© 2011 P2S Media Group Oy 6
30%
Crowdsourcing- process
© 2011 P2S Media Group Oy 7
» Mobile photographer shoots a photo, sets a price and sends it via Scoopshot
» Journalist buys fresh eyewitness photos from the on-line store.
Task Manager
© 2011 P2S Media Group Oy 8
» Mobile photographer shoots a photo, and sends it via Scoopshot
» Journalist selects and buys the preferred photo
» Journalist assigns a task (by location) to users, and sets a price.
Scoopshot in Finland » Service has been live in Finland for 5,5 months
» 5069 mobile photographers have downloaded the application
» 10 Media partners
» We have sold 48 316 photos » 75 552 uploaded photos » Gross sales VAT included 111.497,60 EUR
© 2011 P2S Media Group Oy 9
Note: Heat map shows location of signed and active photographers
Customer promise » For Mobile Photographers: » Take photos and earn money.
» For Journalists: » Take advantage of millions of
mobile photographers – there's always someone on the scene.
» For content creators: » Have access and assign tasks to
the vast user base
© 2011 P2S Media Group Oy 10
Thank you!
© 2011 P2S Media Group Oy 11