scoot n’ fish · gender neutral ! ages 3-7 . the original plan ! ... marketing video . customer...
TRANSCRIPT
B R O O K E B A N E , M A T T H E W H U N T E R , C E L E S T E P E L L E T I E R , A N G E L T O R R E S
Scoot n’ Fish
Spring 2017- EF 152 Team #24 04-06-2017
Customer Requirement/Product Selection
� Why? ¡ can be used indoors or outdoors ¡ helps with motor skills ¡ FUN
� Who?
¡ Gender neutral ¡ Ages 3-7
The Original Plan
� Triangle shaped scooter with no walls
� Fishing pole was not attached
� Scooter was very large
The Revised Design
Marketing Video
Customer Feedback & Results
� Our customer LOVED the toy
� After testing: scooter did not scratch indoor flooring
� Scooter was durable for a 5 year old
� The fishing pole magnets worked
Cost Estimates
Item Cost (per item in $)
Magnets .63
Wheels (4) 1.99 (per wheel)
Wood 20.00
Reel and Steel for Rod 5.00
String (fishing line) .50
Paint 1.90
TOTAL $35.99
Cost Estimates (continued…..)
� Estimated cost of 1,000 units: ¡ $20,000
� Retail Price ¡ $49.99
***labor costs not included
To Buy Scoot n’ Fish