scott weiss design for conversion mobile ams dec 09 final

Copyright © 2009 Symbian Foundation. 1

Design for Conversion: Best Practices, Tips, and Tricks

Scott Weiss UI Technology Manager Symbian Foundation 11 December 2009

Symbian Platform   Symbian Foundation was formed

in mid-2008   Operations began in H1 2009   We are an open source software

foundation: not for profit   OS asset: Symbian   UI Assets:

  S60   UIQ   MOAP(s)


Compelling

Compatible

Complete

& Royalty-free

Symbian UI Vision


The Symbian community develops a scalable, flexible, and attractive UI framework in order to create innovative, enjoyable, and intuitive personal mobile user experiences. We achieve excellence through collaboration and continuous evolution.

Copyright © 2009 Symbian Foundation.

The act of persuading (or attempting to persuade); communication intended to

induce belief or action

Persuasion: definition

Engaging the Community

  Reward: Kudos & blog.symbian.org   Involvement:

  Symbian UI Brainstorm   UI Suggestion Discussion Board

  Competition: Ideas site   Teamwork and Recognition: UI Patterns   Seduction: UI Concept Video


Persuading the Community


http://blog.symbian.org

Reward


http://symbianuibrainstorm.wordpress.com

Involvement


http://developer.symbian.org/forum/showthread.php?t=2350

Involvement


http://ideas.symbian.org

Competition


UI Patterns Working Group

Teamwork

Teamwork & Recognition


Seduction

13 Copyright © 2009 Symbian Foundation.

http://www.youtube.com/watch?v=-yQv18fS660

Making it Mobile


Higher Price = Better Comparisons, with price differentials


Momentum of Yes


Compliance Laddering


Social Proof


Scarcity & Urgency Only two left at this price!

Hurry! Offer ends tomorrow.


Obedience to Authority/ Computer as Social Actor


Convenience


References   Cialdini, Robert. Influence: The Psychology of Persuasion.

HarperBusiness; Revised: 2007.   Fogg, B.J. and Eckles, Dean. Mobile Persuasion: 20

Perspectives on the Future of Behavior Change. Stanford Captology Media: 2007.

  Fogg, B.J. Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies). Morgan Kaufmann: 2003.



Thank you!

Please stay in touch: Scott Weiss, [email protected]