search engine optimization - search marketing services for agencies

SEARCH ENGINE OPTIMIZATION

Search marketing services for agencies

Presented by Sean Jackson – CEO of Ecordia

Who is this guy?

Sean JacksonCEO of Ecordia• #1 search marketing technology

company in Texas

• 40 certified agency partners

• SEMPO Circle Member

• Better Business Bureau Member

• VP of DFW Search Engine Marketing

• Past President of Dallas Ad League

• Member Dallas Round Table

SEO FOR AGENCIES www.ecordia.com

Information Collection 2008

Search engines have become the de-facto gateway to all information online.

12 Billion Searches Per Month

40% of Online Ad Spending

91% Internet Usage

1.2 Billion in SEO Spending


Search & the Sales Funnel

Source Eric Picard, August 2008


Well Formed

WellReferenced

WellRead

Well Updated

Relevant

Content

What Makes SERPs Surge


Search Options for Agencies

Search Optimization

SEOConsultant

DIY Lead Maverick


ECORDIA OVERVIEW


Lead Maverick & the Sales Funnel

Source Eric Picard, August 2008


Lead Maverick & the Sales Funnel

Stage Write SEO Content…Category Awareness …about the category.

Brand Awareness …for an extra SERP in the search mix.

Brand Consideration …to create lists of competitors and highlight differences.

Brand Preference …about the brand of the company; include reviews.

Purchase Intent …about where or how to buy or discounts available.

Purchase …on ways to purchase or where to purchase.

Customer Retention …promotions for current customers.

Customer Advocacy …about user groups, member clubs, how to get involved.


Revenue Generation Opportunities

Recurring Contractual Terms

3 to 12 month terms Strategy & Analysis Design Copywriting

Agency Control Private Pricing Exclusive Access Comprehensive

Support Real-time Reporting


QUESTIONS & ANSWERS
