Workshop sponsored by The Charlesworth Group1

Selecting the right journalTraditions and Trends in

Communicating Science传播学的传统及趋势

Workshop sponsored by The Charlesworth Group2

Types of research publishers

学术出版社分类

• Professional Societies 专业学会

• Associations 协会组织

• Not-for-Profits 非赢利组织

• University Presses 高校出版社

• Commercial Publishers

商业出版社

Workshop sponsored by The Charlesworth Group3

• Top tier – Nature, Science, PNAS

Wide audience, wide message

受众面广，内容覆盖领域宽泛

Intense competition 竞争激烈

Attention-grabbing papers

引人注目的文章

Very high rejection rates 极高的拒稿率

Traditions: Print publications

传统：印刷出版物

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Within fields: General versus Specialist

专业领域：一般或特殊

Traditions: Print publications

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Within fields: Traditional vs New

传统与创新

Traditions: Print publications

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International / National / Regional / Local

国际/国内/地区/当地

Traditions: Print publications

Workshop sponsored by The Charlesworth Group7

• Experimental reports 实验报告• Applied research 应用研究• Methods journal 方法类期刊• Review journal 评论性期刊• Letters/short communications

来信/短讯• Cutting edge 前沿• Cross-disciplinary 跨学科• Theory 理论

Journal type, article format

期刊类型及文章的格式

Traditions: Print publications

Workshop sponsored by The Charlesworth Group8 8

• E-mail alerts: 邮件通讯

Free versions 免费版本

Free service 免费服务

From specific journals 特定期刊

From specific publishers 特定出版社

• E-mail alerts notify authors of:用邮件通知作者

New content (TOC) 新目录

News alerts 新闻

Blogs 博客

Topics 论题

http://highwire.stanford.edu/cgi/alerts

Trends: Using internet tools - Alerts

趋势:利用互联网工具——快讯

Workshop sponsored by The Charlesworth Group9 9

• RSS = “Really Simple

Syndication” 简易供稿系统

• Similar to e-mail alerts:

Source of updates from

websites 网站更新信息

Allows you to stay informed 随时获得最新信息

Trends: Using internet tools - RSS feeds

趋势：使用互联网工具——RSS

Workshop sponsored by The Charlesworth Group10

Using internet tools: Community building

网络社区建设

Workshop sponsored by The Charlesworth Group11

• A new information resource 新的信息来源

• An innovation of The Plant Cell 创新

• Designed to support teaching at institutions

worldwide 目的:支持全世界的机构教学

Using internet tools: Community building

Workshop sponsored by The Charlesworth Group12

Sets of PowerPoint slides assembled as lectures with accompanying lecture notes that: PPT形式的讲义及笔记

Integrate research and teaching 整合研究及教学 Bridge gap between journals and textbooks 缩小期刊与教材之间的差距 Incorporate current models and ideas 融合现有的模式与理念

Using internet tools: Community building

Workshop sponsored by The Charlesworth Group13

Are totally customizable – use an image, a slide or

the whole lecture! 个性化——可以使用一幅图、一页 或整个报告 Are peer reviewed 通过了同行评审 Are free with an institutional subscription to

the ASPB journals, and to ASPB members 面向ASPB的机构

订户和会员免费开放

Using internet tools: Community building

Workshop sponsored by The Charlesworth Group14

to date

FREE ACCESS 免费开放

• Why Study Plants?

• Leaf Development I

• Leaf Development II

• Epigenetics

• The Small RNA World

• Introduction to Phytohormones

SUBSCRIPTION ONLY 只对订户开放的内容

• The Auxin Story

• Cytokinins

• Gibberellins (w/ C. Fleet)

• Brassinosteroids

• Ethylene (w/ C. Chang)

• Abscisic Acid

• Jasmonic Acid

• Salicylic Acid

• Strigolactones (w/ S.Yamaguchi)

Using internet tools: Community building

Workshop sponsored by The Charlesworth Group15

Three themes: 三大主题

Introduction to ASPB ASPB介绍

ASPB’s journals ASPB出版的期刊

ASPB: Partnering ASPB的合作伙伴

Using internet tools: Community building

Workshop sponsored by The Charlesworth Group16

Using internet tools: Building readership

吸引读者

Workshop sponsored by The Charlesworth Group17

Using internet tools: Building readership

Workshop sponsored by The Charlesworth Group18

Workshop sponsored by The Charlesworth Group19

Other ways to communicate your science 其他传播科学内容的途径• Give a talk at a conference 在会议上做报告• Present a poster at a conference 在会议上张贴海报• Write a Letter to the Editor 给编辑写信

Other options 其他选择• Write an article for a newspaper or magazine 为报纸或杂志写稿• Partner with a school teacher to do science classes

or field trips 与学校教师合作讲授科学课或组织田野调查• Offer to give a talk to a specific group 主动寻求演讲机会

Helping authors reach broader

audiences 帮助作者赢得更广泛的受众

Workshop sponsored by The Charlesworth Group20

Reaching broader audiences

赢得更广泛的受众

Workshop sponsored by The Charlesworth Group21

Reaching broader audiences

Workshop sponsored by The Charlesworth Group22

Reaching broader audiences

Workshop sponsored by The Charlesworth Group23

Reaching broader audiences