sempl 18 simon struna
TRANSCRIPT
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Hvala za pozornost.
iPROM, d.o.o.
Šlandrova ulica 4 B, 1231 Ljubljana – Črnuče
+386 1 511 07 50
+386 1 511 07 83
www.iprom.si
WHEN PROGRAMMATIC ADVERTISING MEETS THE IoT…Simon Struna Programmatic Ecosystem Specialist
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THE FUTURE IS NOW…
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…AND IT‘S PROGRAMMATIC.Use of data & technology forautomated buying of digital ads.
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Marketing in the age of algorythms
Marketer Marketer
Analogue AgeMass Marketing
Digital AgeOne-to-One Marketing
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OLD DISPLAYBULK BUYING
NEW DISPLAYPROGRAMMATIC BUYING
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PROGRAMMATIC IS NOT JUST RTB…
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Types of programmatic buying
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All buyingwill soon beprogrammatic
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Growth of programmaticadvertsing in Europe
Source: IAB Europe, May 2016
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DATA
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EFFICIENCY
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OPTIMIZATION
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Marketing with algorithms and objects
Marketer Marketer
Analogue AgeMass Marketing
Digital AgeOne-to-One Marketing
Marketer
IoT AgeMatrix Marketing
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#6IoT
26 billionIoT deviceswill be installedby 2020 …
… driving the development of new apps and services.So
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ZGODOVINA
RAZLOG ZA RAST:IPV4 >> IPV6
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170 LOCATIONS
CENTRALIZED ADSERVING,ADVANCED FORMATS,GEO TARGETING
70.000 USERS
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35 TAXI COMPANIES (2.990 DISPLAYS)
1 MIO DRIVES PER MONTH
CENTRALIZED ADSERVING,ADVANCED FORMATS,GEO TARGETING
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Hvala za pozornost.
iPROM, d.o.o.
Šlandrova ulica 4 B, 1231 Ljubljana – Črnuče
+386 1 511 07 50
+386 1 511 07 83
www.iprom.si
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