Sencillo[Sen – see – yo]

“lets keep this simple”

Removing old, white men from the muncipal bond market… FinTech’s final frontier

What is the municipal bond market?It’s a $4 Trillion marketplace where state, city, and county governments raise debt from capital markets to finance their projects…

The teamChristopher brookins full-time founder

• All business aspects• Talent acquisition• Capital raising

Professor tim derdenger advisor

• Technology strategy advisor• Talent acquisition• Capital sourcing

Team members in the pipeline:

• Software engineer with 8 years exp @ apple

• Nlp engineer (cmu)• Phd software engineer

(cmu)• Data scientist (cmu)• Designer (cmu)

the muni bond world

PROBLEM = RISK ANALYSIS

PROBLEM = EFFICIENCY

PROBLEM = COST

PROBLEM = SPEED

PROBLEM = LIQUIDITY

THE OUTCOME…

The SoFi of Municipal Bond Market

The sencillo solutionSencillo offers all municipal bond actors cost-effective, efficiency, liquidity, risk analysis, and transparency via online trading and risk analysis platform.

OUR GOALTo leverage “software eating the world” and machine learning in order to revolutionize an archaiec marketplace.

competitors

Fast MoversFuturistic incumbents

(Market Axess) Innvotative outsiders

(Neighborly)

Status QuoUnderwriters

Proprietary TradersMunicipal Banks

Customer researchThree Major Insights

1. Current credit risk rating systems are really inefficient and costly

2. Bank regulation is increasing transaction costs and reducing liquidity within the muni market

3. High yield sector of the muni market has the lowest barriers to entry and highest “mispricing” potential, it appears to be a hidden gem in the current low rate environment: $50 Billion Market

Note: See Appendix for further details

Go to market strategytwo market entry points1. Risk rating software to municipal investors (institutional and retail)• Credit analysis for investors is static and antiquated, which was fully

exposed during 2008 financial crisis• Software speed and efficiency coupled with machine learning offer a higher

value proposition to investors: credit spread and default risk• Build a beachhead, then expand into platform lending

2. High yield municipal bond platform – issuance and secondary market trading• Market Axess, Neighborly, and status quo incumbents are focused on broader

muni market • Grab a lucrative niche quickly and then look to expand

questions?

APPENDIX