seo - carlo redaelli
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![Page 1: SEO - Carlo Redaelli](https://reader035.vdocuments.pub/reader035/viewer/2022081514/55c09ac3bb61eb512b8b474d/html5/thumbnails/1.jpg)
Relatore: Prof. Marco PortaCorrelatore: Prof. Antonio Margoni
Carlo Redaelli
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83%
6%11%
Utilizzo dei motori di ricerca 2011
GoogleYahooAltri
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• informazioni• e-commerce• vetrina• blog
Contestualizzazione del sito e del Prodotto
Individuazione Utenti-Target e
Competitor
Sviluppo e analisi:KEYWORDS
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HEADING TAG:Intestazioni e importanza
dei contenuti
ANCHOR TEXT:Coerenza dei collegamenti
CODICE CORRETTO:leggero, semplice,
standard
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LINK BUILDING
Pubblicità: PPC Servizi Google Social Network
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Utilizzo formati non adatti al SEO:
Javascript – Flash – NO CSS+
Keywords non rappresentative
+Contenuti non idonei
+Graficamente obsoleto
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MODIFICHE STRUTTURALI
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KEYWORDS: Individuazione e cura del
posizionamento
CONTENUTI: Creazione di pagine
d’interesse per evidenziare la COERENZA tra gli
argomenti e le keywords
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IMPLEMENTAZIONE:Aggiunta geo-localizzazione
tramite Google Maps & Place
LINK BUILDING: Segnalazione e costruzione di vetrine dell’azienda nei portali
Opinion Leader del settore.
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