seo kung fu
DESCRIPTION
Tehnici avansate de SEO. White Hat si Black Hat. Vulnerabilitati cu URL Rewriting.TRANSCRIPT
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SEO Kung Fu
SEO Kung Fu - Mihai Gheza
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Raport despre Stadiul Industriei
• Nu s-a intamplat nimic deosebit cu google search in ultimul an
SEO Kung Fu - Mihai Gheza
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in afara de faptul ca • Google a saltat recent
rezultatele pt corporatii mari
• ca sa le scoata din criza• spre disperarea SEO guys
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si personalized search.
SEO Kung Fu - Mihai Gheza
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Ideea a fost exprimata foarte frumos• de catre Joseph Pine (TED) care zice ca noi ne-am mutat de la • bunuri -> servicii -> experienta• Aceleasi rezultate (shitty) acum vin cu o experienta
SEO Kung Fu - Mihai Gheza
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experienta care fusese de mult inventatade catre retelele sociale
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Prima Lectie: Apararea
SEO Kung Fu - Mihai Gheza
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1.1 SEO on site e cam ca apa sfintita • Te pregatesti, ceea ce e bine, dar nu e o strategie.
SEO Kung Fu - Mihai Gheza
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1.2 asa… Mr Miyagi style• freci la stanga, freci la dreapta
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1.3 Cu cine te poti antrena?
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Sensei Matt Cutts
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Sensei Rand Fishkin
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Sensei Aaron Wall
SEO Kung Fu - Mihai Gheza
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Sempai Mihai Gheza :)
SEO Kung Fu - Mihai Gheza
Cheat Sheet pe Blog
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A doua lectie: Atacul
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SEO e foarte personal• Nu vrei doar sa ajungi pe prima pagina vrei sa il
tai specific pe "ala care a ajuns primu pe google"
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2. White Hat sau Calea Mainii Drepte
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2.1 Link Building e ca in lumea reala
• Persoane importante, cu autoritate, trebuie sa spuna ceva despre tine.
• Cat mai multe persoane.
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2.2 Cine sa zica ce despre mine?
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2.3 Research KeyWords
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2.4 Research Competitie cu Linkscape• Rapoartele avansate costa 79$/luna • Daca nu aveti timp, merita• Audit 20 siteuri (competitori)• Si iti zice care siteuri transmit cel mai mult juice. • Plus multe altele
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2.5 Research Competitie cu… timpul
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2.6 And then?
• Incepi si imprastii linkul pe siteurile care au cea mai mare importanta/PR si care
• sunt de acord sa puna in anchor cuvintele cheie pe care le vrei tu
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2.7 Incearca sa o faci social
SEO Kung Fu - Mihai Gheza
• trimit mai mult trafic decat google • doar pt anumite siteuri conform unei statistici recente
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2.8 DAR… • Nici Facebook nici twitter nu sunt atat de populare la noi• iar twitter iti face tinyurl care nu transfera PageRank. • Retelele Sociale in .ro sunt… hi5• si risti sa devii
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2.9 Si pana la urma…
• ce inseamna social pt o companie?...
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3. Black Hat sau Calea Mainii Stangi
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3.1 Tehnici• XSS• Tattling• Google insulation• Copyright takedown notices• Duplicate content• Denial of service attack• Click fraud• Google Bowling• Link Farming & Redirecting
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3.2 Toate sunt harrasment si sunt posibile
• datorita unui exploit in GoogleBot
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3.3 Cea mai periculoasa (zic eu)• Din cele peste 40 de siteuri inscrise la GPEC am descoperit
un feature foarte interesant la peste jumatate din ele:
• mobila-online.ro/scaun-electric-REL-405-id553.html• comenzipc.ro/laptop/cu-pedale-esprimo+mobile+v6535-cpc13756.html• usbmania.ro/cadouri-usb/vibrator-pe-usb-pr-16147.html• vexio.ro/apple/nu-ma-cumpara-ca-sunt-scump_P5504• sensis.ro/Sapun_NAOMIE_cosmetice_naturale-sau-nu.htm• kadoly.ro/cadouri/cadou-lenjerie-kinky-p1273.html• fanmusic.ro/Tudor-Gheorghe-Orgia-cu-taraf-Vol1-p-17330-p.html• magazinultau.ro/lcd-tv-lg-porno-26lg3050-26-inch-hd-ready-p-57212.html
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3.4 Si la case mai mari
SEO Kung Fu - Mihai Gheza
emag.ro/sisteme_operare2/windows-catastrofa-nu-ma-cumpara-ia-ti-XP-mai-bine--p66J-07148
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3.5 Cum ma poate lovi?• magazinulmeu.ro/produs-inventat-1-cu-acelasi-cod-57212.html• magazinulmeu.ro/produs-inventat-2-cu-acelasi-cod-57212.html• magazinulmeu.ro/produs-inventat-3-cu-acelasi-cod-57212.html• …• magazinulmeu.ro/produs-inventat-999999-cu-acelasi-cod-57212.html
• Indexate de pe mai multe SPLOGuri ->• Google crede ca
– incerci sa aduci trafic dar – fraieresti clientii pentru ca e acelasi produs ->
• Google scoate toate linkurile din SERPs • cu tot cu produsul original!
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3.6 Cum ma apar?
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3.7 Funny Harrasing (or not)Cateva zeci de bloguri porno random cu:
<!-- START Google Analytics -->...
<script type="text/javascript"> var pageTracker = _gat._getTracker("UA-CODUL-COMPETITORULUI");...
Foarte usor disabled cu un filtru pe domeniu
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Grey Hat… Nu exista, nu te juca!
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SEODO sau Strategie de final
• Proper SEO on site• Stai cu ochii pe stats dupa referreri (ca pe butelie)
• Pui filtre in Analytics• Dai 404 pt urluri complete care nu exista• Te aperi de copiatori cu ttp://copyscape.com/• Faci research si link building organic• si vei fi…
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SEO Ninja
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May the Force be with You!
Mihai GhezaCreative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.