seo tarad-awards-2010-akapon

SEO: Search Engine Optimization SeminarYour Speaker by Akapon Yuttakorn

Tel: 081-3737-357 | [email protected] Training Mini Course

1

introduce your today speaker

Akapon Yuttakorn | อรรคพล ยุตตะกรณ• Co-Founder RedRank Co., Ltd. RedRank.co.th

• Committee Thailand Search Engine Marketing Club SEM.or.th

• Co-Founder Thailand Search Engine Optimization Site SEO.in.th

• Speaker Search Engine Optization / Search Engine Marketign

• Magazine Columnist SME Thailand SMEthailandClub.com

• Book Author Search Engine Optimization / Google Hack

Search Engine Marketing

แผนการตลาดเครื่องมือคนหาบนอินเทอรเน็ต

what is search engine marketing?

SEM

Target Group > Searching > Found your Website > Customer!



2

easy formula of sem

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Pay per Click Advertising (PPC)

SEO + PPC = SEMSEO + PPC = SEM

seo – ppc results location

PPC

PPC

SEO

SEO = Organic - Natural Results / PPC = Paid - Sponsored Results



3

page results click behavior

First Results Page1st position: 30% 2nd position: 15%3rd position: 7%4th position: 5%5th position: 4%6th position: 2%7th position: 2%8th position: 2%9th position: 3%10th position: 5%

Second Results Page1st position: 6%2nd position: 4%3rd position: 2%4th position: <1%

Trust Google Algorithm

• IP Server (Web Hosting Location)

http://whois.sc/xxx.com

• Top Level Domain TLD

.in.th / .co.th / .or.th / .ac.th

• Main Language

Thai Language in Home Page

google website identify nationality



4

search engine ratings in april 2008

Google: 61.6%Yahoo: 20.4% MSN: 9.1%AOL: 4.6%

search statistic in thailand

สํานักบริการเทคโนโลยสีารสนเทศภาครัฐ

http://truehits.net/graph/allgraph.php#SEARCH

Since 01/2003 – 03/2009



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1. Talk of the Town Story2. Online Event, Online Entertainment3. Future, Progress

Thailand Favorite Search Topic ?

thailand keyword search behavior

how to open page indexed



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seo flow

1. Have a Right Web Structure Normal HTML Site

2. Have a Right Most Link Link Popularity / Related

3. Have a Right Source Code Original HTML Code

4. Have a Right Keyword ....???

4 factor of seo



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how to select keyword tips

truehits.net keyword selector tool

http://business.truehits.net/keyfile/key_5.php



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google trends search tools

See what the world is searching for…

google search trends tools

-New Trends

-New Technology monitoring

- New Competitor monitoring



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On-page Optimization

• Content > Text Content > Non Flash Site > Heading Tag

• HTML Code > Link Title > ALT Tag

• File Name > HTML & Image File Name

• Domain > Keyword > TLD >

• Structure > Sitemap

Off-page Optimization

• Link Link Link Linkk….. Linkkkkkk!!!!!!!

2 major factors for seo

Insert Keyword in Domain

domain name optimization



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Top Level Domain name: TLD

Ex. .in.th / .co.th / .or.th

domain name optimization

Fresh Content Write by your self, Exclusive on Website…

Update 5 Content / 1 Week Fresh Content…

1 of A4 per Content…..

content optimization



11

3 keyword placement combo

Title + Content + URL

Conclude SEO TrainingSearch Engine Optimization In-Company Training

Speaker by Akapon Yuttakorn | www.Akapon.com



12

seo support forum

Special Offer for Guest Seminar Only!

http://forum.akapon.com

End of SEO TrainingThank you for Attention!

Search Engine Optimization Seminar by Akapon Yuttakorn

seo tarad-awards-2010-akapon

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