SEO TrainingEverything You Need to Know About SEO

What is SEO?

• Search engine optimization

• Keywords

• On-site

• Off-site

Keywords

• Name of the game• Get found• Words association• Be specific• Choose wisely• Not set in stone• “And” & “For” ignored• Live consulting

On-Site SEO

• Tools

• Terminology & Implementation

On-Site Tools

http://adwords.google.com

Google AdWords

• Keywords tool• Options and filters• Local monthly searches• Global monthly searches• Competition• Additional keyword ideas• Free• Ongoing training materials and classes

Options and Filters

Locations and Languages

Options and Filters

Device used for searching

Local Monthly Searches

Global Monthly Searches

Competition

Additional Keyword Ideas

On-Site SEO Terminology & Implementation

• Title tag• Meta description tag• Meta keyword tag• Alt tag• Anchor tag

• CONTENT• Optimize posts suggested daily

Title Tag

• Title of entire website• Title of each page

• First set of words and name of website• No more than 60, 7 words or less • Must include main keywords

Meta Description Tag

• Page description • Two to three sentences• Contains keywords• Clear call to action• Increase click-through-rate

Meta Keywords Tag

• All keywords• Lists are ok, grammar not important• Not visible to consumers• Placed in page content• Beware of stuffing• Google does not look for meta keywords tag

Alt Tag

• Addition to images• In the code but consumers can see• Should be descriptive but contain Keywords

Anchor Tag

• Also known as the code used for links• All links can have a title• Should have keywords• Link titles are indexed by search engines

CONTENT

• Content is KING & should contain all keywords• Header hierarchy • Include one main and at least one secondary

header per page• Each page should have at least 250 words• Should be towards the top of the page• SEO/Social audits

Header Hierarchy

Example

Off-Site SEO

• Terminology & Implementation

• Tools

Off-Site SEO Terminology & Implementation

• Page rank

• Directory scrubbing/submission

• Link building

• Social media

PageRank

• A Google ranking

• Based on the number and quality of links to your site

• Score ranges from 0 to 10

Directory Scrubbing/Submission

• Making sure that directories have your website and the correct information

• Submitting to directories that don’t have your site

• Not always free• Best to be done by you for

correct information• Directory scrubbing for these

10 sites

Top Ten Search Engine/Directories

Link Building

• Build links from a related site to yours

• Find related sites and reach out

• Find related blogs and reach out

• Offer reciprocal links

• More links = More relevancy

Social Media

• Profiles can help link building• Profiles can be keyword optimized• Help with profile optimization• Optimized posts relate your brand to keywords• Google now includes social in search results• Get people engaged & interested in your brand

Off-Site Tools

• Directory Submission services

• TucsonLikes

Directory Submission Services

• Can range into the thousands of dollars

• Can save time

• Information is not always correct

• Many directories are free to submit

TucsonLikes

• Help with profile optimization• Directory scrubbing for top 10 sites• Optimize posts suggested daily• Live consulting • SEO/Social audits• Ongoing training materials and classes• Effortless social media SEO!

The End