seo training seminar
DESCRIPTION
An Introduction to Search Engine OptimizationTRANSCRIPT
SEO TrainingEverything You Need to Know About SEO
What is SEO?
• Search engine optimization
• Keywords
• On-site
• Off-site
Keywords
• Name of the game• Get found• Words association• Be specific• Choose wisely• Not set in stone• “And” & “For” ignored• Live consulting
On-Site SEO
• Tools
• Terminology & Implementation
On-Site Tools
http://adwords.google.com
Google AdWords
• Keywords tool• Options and filters• Local monthly searches• Global monthly searches• Competition• Additional keyword ideas• Free• Ongoing training materials and classes
Options and Filters
Locations and Languages
Options and Filters
Device used for searching
Local Monthly Searches
Global Monthly Searches
Competition
Additional Keyword Ideas
On-Site SEO Terminology & Implementation
• Title tag• Meta description tag• Meta keyword tag• Alt tag• Anchor tag
• CONTENT• Optimize posts suggested daily
Title Tag
• Title of entire website• Title of each page
• First set of words and name of website• No more than 60, 7 words or less • Must include main keywords
Meta Description Tag
• Page description • Two to three sentences• Contains keywords• Clear call to action• Increase click-through-rate
Meta Keywords Tag
• All keywords• Lists are ok, grammar not important• Not visible to consumers• Placed in page content• Beware of stuffing• Google does not look for meta keywords tag
Alt Tag
• Addition to images• In the code but consumers can see• Should be descriptive but contain Keywords
Anchor Tag
• Also known as the code used for links• All links can have a title• Should have keywords• Link titles are indexed by search engines
CONTENT
• Content is KING & should contain all keywords• Header hierarchy • Include one main and at least one secondary
header per page• Each page should have at least 250 words• Should be towards the top of the page• SEO/Social audits
Header Hierarchy
Example
Off-Site SEO
• Terminology & Implementation
• Tools
Off-Site SEO Terminology & Implementation
• Page rank
• Directory scrubbing/submission
• Link building
• Social media
PageRank
• A Google ranking
• Based on the number and quality of links to your site
• Score ranges from 0 to 10
Directory Scrubbing/Submission
• Making sure that directories have your website and the correct information
• Submitting to directories that don’t have your site
• Not always free• Best to be done by you for
correct information• Directory scrubbing for these
10 sites
Top Ten Search Engine/Directories
Link Building
• Build links from a related site to yours
• Find related sites and reach out
• Find related blogs and reach out
• Offer reciprocal links
• More links = More relevancy
Social Media
• Profiles can help link building• Profiles can be keyword optimized• Help with profile optimization• Optimized posts relate your brand to keywords• Google now includes social in search results• Get people engaged & interested in your brand
Off-Site Tools
• Directory Submission services
• TucsonLikes
Directory Submission Services
• Can range into the thousands of dollars
• Can save time
• Information is not always correct
• Many directories are free to submit
TucsonLikes
• Help with profile optimization• Directory scrubbing for top 10 sites• Optimize posts suggested daily• Live consulting • SEO/Social audits• Ongoing training materials and classes• Effortless social media SEO!
The End