seor 2015: hashtags, #radonc and building community
TRANSCRIPT
Hashtags, #radonc and Building Community
Matthew Katz, MDLowell General Hospital
4 junio 2015
Disclosure
Founder, nonprofit Virchow Health website radiationnation.com
No financial conflicts, leadership position, research funding
Social media expands our reach
Bik HM, Goldstein MS. PLOS Biol 2013
Benefits of Social Media
Patients/Caregivers Education Support Collaboration Advocacy
Professionals Coordinate Care Collaboration Networking Education Career Opportunity Reputation
Management
# followed by a string of characters Acts as a filter for digital content
Patients deserve access to accurate health information online
Doctors can help
Hashtags can be a way to filter, organize content
Hashtags to Access Information
#bcsm – Breast Cancer & Social Media
Weekly chats start July 2011 Organized by two breast cancer
patients/advocates Focus on advocacy, survivorship, support,
metastatic breast cancer, new research
@jodyms @stales
#bcsm – Breast Cancer & Social Media
Joined by Dr. Deanna Attai to lead robust weekly chats
Strong community with patient-advocate-doctor collaboration
@jodyms @stales@DrAttai
#btsm – Brain Tumor & Social Media
Modelled on #bcsm Organized by two brain tumor patients/advocates
@Cblotner_ @TheLizArmy
Cancer Tag Ontology Use
Use of tags doubled from Q2013-Q3 2014
93% of use was is tags with regular chats
As of May 2015* 62% of NCCN designated cancer
centers tweeted 25+ times Top 4
Source: ASCO Annual Meeting 2015* Unpublished data
flowingdata.com
Radiation Oncologists on TwitterRadiation Oncologist
Country Twitter Handle Followers
Matthew Katz USA @subatomicdoc 10724
Shalin Shah USA @ShalinJShahMD 8608
Esam M Murshid Saudi Arabia @emurshid 7311
Colin Champ USA @CavemanDoctor
4527
Tere Migueláñez Spain @MsConcu 2558
Miriam Knoll USA @MKnoll_MD 2455
Ian Pereira Canada @IanJohnPereira 2280
Mary Gospodarowicz
Canada @maykge 1407
Luis Moreno Sánchez
Dominican Republic
@radioncoluis 1381
Jonathan Livergant Canada @jpil 1321
Brandon Mancini USA @brandonmancini
1186
Jean-Christophe Faivre
France @JC_Faivre 1184
Jean-Emmanuel Bibeault
France @jebibault 1163
Virginia Ruiz Spain @roengten66 953
Source: Twitter, 2 June 2015
Radiation Organizations
Organization Country Twitter Handle Followers
ASTRO USA @astro_org 5823
Royal College Radiologists
UK @RCRadiologists 5144
SEOR Spain @SEOR3 1177
RANZCR Rad Oncology
Australia-NZ @FacRadOncology
497
SJFRO France @SJFROfr 272
ESTRO Belgium @ESTRO_RT 158
ARRO USA @ARRO_org 158
Source: Twitter, 2 Jun 2015
But what if we organized ourselves?
#radonc Activity on Twitter
Source: Symplur.com
#radonc can be multilingual
Two tags for strength, diversity, clarity?
#radonc
#radonc #fr
#radonc #al
#radonc #es
#radonc can be like the radio
Source: T20, http://bit.ly/1cxE21m
Rudolf Virchow
“If medicine is to really accomplish its great task, it must intervene in political and social life.”
Summary
Social media are powerful communications tools
Hashtags can provide structure and filter health information
#radonc is an emerging specialty-specific tag building community
Great opportunity to connect globally
Virginia Ruiz Martín
SEOR
mis amigos españoles de Twitter
Patricia Anderson (@pfanderson)
Muchas gracias