SERENA ABI AAD Hi! I'm an award winning

director, a creative storytellerand an artist. I have helpedbrands and individuals tellstories for over 10 years.

Intuitive, resourceful and enthusiasticcontent producer, possessing a significantbackground in delivering the rightmessage in the most visually effective way.I have worked in ads, documentaries, TV,radio, and digital and my thirst for betterstorytelling is never quenched.

Storyteller / Filmmaker

Education

IESAV, USJ Best Emerging Filmmaker Leo Burnett

Awards

Click below to see

Filmmaking degree at the'Institut d'Etudes Scéniques,

Audiovisuelles etCinématographiques'

Middle East International FilmFestival, Abu Dhabi

Producer, TV and radio spots

Attended a documentaryfilmmaking workshop at oneof the most prestigious film

schools in Europe

Creative Arab Women Conference,Kingston University, London

Guest Filmmaker

Guest LecturerThe NationalFilm School of Denmark

Work

Best Short Film

Yahoo

14th European Film Festival,Beirut

MBCStory Producer,

Reality TV show Hiya Wa Huwa

Funhouse ProductionsFounder, creative director and

executive producerThe National Film School of Denmark

Branded Content Manager

MY WORK

Ana Mech Fenneneh Happy UAE Expats Somewhere, Out There

serena .abiaad@gmail .com

+971 50 3456256

MY JOURNEYI studied filmmaking

Then I became an

AGENCY PRODUCER

REALITY TV was

a whole new ball game

CROSS-POLLINATION

landed me at Yahoo

It was time to explore

THE DIGITAL WORLD

Despite my parents' endless pleas not tostudy filmmaking, that voice in my head just

wouldn't quit!

I Graduated with honours and my short filmwon me quite a few awards in Internationalfilm festivals. One day, I got a call fromLeo Burnett, Dubai.

Leo Burnett was an interesting experience.I got a deep look into the agency world. I

always wanted to know what it was like onthe 'client's side' and I learnt a lot.

In 2011, I applied to Cobone. I was hired asHead of Production, leading a team of 15

copywriters and designers across 3 countries.An incredible experience and my gateway to

digital content.

One day, I got a call from Yahoo who saidthey were looking for someone who had TVexperience, advertising experience anddigital experience. Are you kidding me?TRUE STORY.

2 years later, I joined MBC as a story produceron what was then the most controversial andfirst of its kind reality TV show: an intimate lookinto a Saudi couple's life; the everyday, thefights, the highs, the tears. We captured it all.

I joined Yahoo as Branded Content Managerand worked on hundreds of pieces of video

content, helping lifestyle brands, FMCG,fashion and beauty brands tell their stories

to an audience of thousands. Finally, I did my own thing...

FUNHOUSE IN A NUTSHELL...

funhouseproductions.me

Here's our website

Founded it in JAN 2015.We had 1 client.

2015DECEMBER

2016DECEMBER

By Dec 2015,we had 4 clients.

By Dec 2016,we had 8.

I was co-founder, creative director andexecutive producer.

I handled production budgets of overAED 300k.

I turned very minimalistic briefs intocreative storytelling and attractivevideo content.

I directed and produced shoots in theUAE, Lebanon and Kuwait.

My clients were ECDs and ContentDirectors in prestigious agencies.

I conceptualised, shot, directed,

edited and color-graded most ofour video projects.

I oversaw the creative execution of allour projects. That included: graphicdesign, animation and video.

I designed our website and set thevoice of Funhouse Productions andwhat we stand for.

Every client acquiredwas a returning client.

Turnover of AED 670k in year 1.Returned the investment & made profit.

FUNHOUSE COLLABORATIONS

And here's our LOGO:

S HAVE TO SAY...

WHAT I DID AT FUNHOUSE

CLIENT TESTIMONIALS

Simon Attwater, ECD,DigistasLBi MENA

Muna Abudayyeh, Associate director, Branded Content, NewCast

Hala Alayli, Marketing andComm. Manager, Initiative MENA

'LET ME START BY SAYING…GREAT JOB!You are amazing :)'

'My first propershort film has beenbrought to life bythe amazingdirectorial talentsof Serena Abi Aad.'

Dahlia Ghobary, ContentManager, UM Studios MENA

'I had an opportunityto showcase the“Monster Shake”to the entire GSKbrand team and itproduced a collective“ooooooo” :)' Mayank Garg, Head of MBA,Mediacom MENA

Congrats on2 Gold wins,yesterday.Great work guys!

'I don’t know if I toldyou but you guys areamazing for sendingthis before ourschedule! I LOVEworking with you :)'

Excellent communication skills

Public speaking

Film directing

Good cinematography

Very good video editing

Video color grading

Creative storytelling

Resourceful thinking

Excellent eye for aesthetics

Skills

Hobbies

Orher Achievements

Graphic design

Singing

Reading and sharing inspiring

articles about how beautiful life is

Traveling

Creating cinemagraphs

Acting

Original videos,

generating over

500k streams

weekly

2 successful seasons of Taallaqi,

a premium quality video series

(av. 250k streams/month)

Yahoo Stars, weekly celebrity

news show in English & Arabic

(av. 1.2mn streams/month)

Suggested and implemented

creative ways to improve

user experience

Launched Cairo and Jeddah

creative departments

Created copy and design

guidelines for the daily deals

Created “Clip this Cobone” tag line

Improved quality, brand messaging,

creativity and accuracy for all content

BACK TO ME...